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TAG Heuer - Launch of the TAG Heuer Connected Modular 45 in Mexico

TAG Heuer Launch of the TAG Heuer Connected Modular 45 in Mexico

TAG Heuer has presented the second generation of its connected watch in Mexico City.

The event, held in the Altto San Angel complex in the south of Mexico City, and which featured Henri Monti, Tag Heuer Sales Director for Latin America, and Karim Santiago, Director General in Mexico, gathered over 300 guests to unveil the first luxury connected watch with the Swiss Made label.

Ariana Ron Pedrique and fashion blogger Ari Camacho (The double Denim), together with Chumel Torres, were the hosts. They all shared their experiences regarding the importance of staying connected 24 hours a day. Chumel, the creator of “El Pulso de la República”, a programme with more than 1.5 million viewers in YouTube and anchor of “Chumel con Chumel Torres” in HBO, joined the TAG Heuer family as a friend of the brand and premiered his video “#24HoursConnected con el TAG Heuer Modular 45”.

The presentation ended with a #DontCrackUnderPressure challenge for participants’ physical and mental strength as they biked a virtual route and assembled a different Connected Modular 45 to illustrate its modularity.

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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