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TAG Heuer - Monaco 1989-1999 Limited Edition

TAG Heuer Monaco 1989-1999 Limited Edition

At exclusive event in New York City, TAG Heuer presented the third of five limited-edition Monaco timepieces to mark the icon’s 50th anniversary.

The third limited edition is dedicated to the 1990s, following the first timepiece (1970s edition) presented during the Monaco Formula 1 Grand Prix and the second timepiece (1980s edition) revealed in Le Mans.

The exclusive unveiling event took place in New York. Guests included brand ambassadors 2017/2018 Formula E Champion Jean-Éric Vergne, actor Patrick Dempsey and friend of the brand and model Paulina Vega.

Last night, TAG Heuer hosted an evening at landmark New York venue Cipriani 25 Broadway to unveil the latest limited-edition Monaco timepiece in honour of the 50th anniversary of the brand’s iconic watch. The exclusive event was attended by brand ambassadors race car driver and 2017/2018 Formula E Champion Jean-Éric Vergne, Hollywood actor Patrick Dempsey, and former Miss Universe and friend of the brand, Paulina Vega, who was the host for the evening’s festivities. 

Upon arrival, guests walked through a TAG Heuer heritage exhibition before entering the majestic event location. To unveil the timepiece, a light show illuminated the grand hall with neon lights and video projections showcasing the history of the TAG Heuer Monaco, leading up to the reveal of the latest limited edition inspired by the 1990s. The caseback of this 1990s-inspired wristwatch is engraved with the “Monaco Heuer” logo as well as “1989-1999 Special Edition” and “One of 169”.

Monaco 1989-1999 Limited edition

© TAG Heuer

To commemorate the 50-year milestone, TAG Heuer is launching five new Monaco watches throughout the year that are inspired by the different decades from 1969 to 2019. The first of these models, inspired by the years 1969 to 1979, was unveiled at the Monaco Formula 1 Grand Prix in May, while the second limited edition, celebrating the period from 1979 to 1989, was presented in June in Le Mans, France. The third edition of the new Monaco watch, inspired by the 1990s, made its grand debut last night.

The celebration seamlessly paves the way for the 2019 New York City E-Prix, a Formula E Championship race taking place on 13 and 14 July in Red Hook, Brooklyn, where Vergne will race through the streets of Brooklyn to defend his title. TAG Heuer, the Official Time Keeper and Founding Partner of the FIA Formula E Championship, has supported the series since its 2014 inception. Today, the company also proudly serves as the FIA Formula E Official Timing Sponsor and provides the Official Watch and Chronograph of the Championship.

The third of five limited-edition tributes to the Monaco takes its inspiration from the themes, styles and trends of the 1990s. With a steely industrial appearance reflecting the straightforward street style characteristic of this beloved decade, this special collector’s edition features a blue and silvery appearance with dynamic red elements. The stainless-steel square chronograph has a grained rhodium-plated dial with sandblasted subdials featuring blue counters. The flange and Heuer logo are in blue, and the indexes and central seconds hand are red. The blue of the Heuer logo and minute and second scales counters provides a bold contrast to the red touches on the hands and indexes and the red motif featured on the dial. This colour scheme continues with the blue perforated calfskin strap with red stitching.

As with the original, the pushers are on the right of the case while the crown is on the left – an unconventional feature that has distinguished the Monaco over the past 50 years.

The caseback of this 1990s-inspired wristwatch is engraved with the “Monaco Heuer” logo as well as “1989-1999 Special Edition” and “One of 169”. Sporting a design inspired by the original model, the stainless-steel caseback has vertical and circular brushed patterns and features a polished, vertical and circular brushed finishing. The case houses the renowned Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969.

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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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