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TAG Heuer - Revamped Carrera Lady models

TAG Heuer Revamped Carrera Lady models

TAG Heuer turned to its Ambassador Cara Delevingne to present these new models with feminine flair and understated sophistication.

The TAG Heuer Carrera collection was originally introduced in 1963. Its bonds with the world of motor racing continue to drive the line, which has become one of the brand’s most popular and well-known collections. The Carrera Lady line is no different – focus, drive and a daring attitude distinguish both the adventurers who race for a living and the woman who knows what she wants to achieve and won’t take her foot off the gas until she gets it. With this Carrera collection, women can wear a timepiece that has been created just for them without compromising on innovation, design and the rich heritage of the Carrera collection.

Revamped Carrera Lady models

Carrera Lady, quartz version with white mother-of-pearl dial and purple alligator leather strap © TAG Heuer

Elegant and enduring, the new Carrera Lady timepieces have been emboldened with an elegant design, while staying true to the Carrera line’s daring personality and iconic heritage. Available with a quartz or automatic movement, these models combine performance and style.

Revamped Carrera Lady models

© TAG Heuer

To capture the style and personality of the new Carrera Lady watches, TAG Heuer arranged a photoshoot with model, actress and TAG Heuer Brand Ambassador Cara Delevingne. Fearless and feminine, Cara’s personality and reputation are a perfect complement to these contemporary products. “For me a watch is not only a fashion accessory, it’s also something that reflects who you are and your way of life. In that regard, I like my watch to be daring, bold, and noticeable. The first thing you notice when you look at the Carrera watches is the design, the lines, the elegance without being too classic. I really like the touch of color, the stainless steel bracelet, and how you can wear them with different looks throughout the day”, Cara Delevingne commented.

Revamped Carrera Lady models

© TAG Heuer

The dial features refined indexes and hands. Perfectly legible thanks to its markedly pure designd, the dial is available in white mother-of-pearl, purple, blue, grey and black. A seconds scale is printed on the flange around the dial, and is surrounded by either a smooth or diamond-set bezel. The date window at 3 o’clock sets the new Carrera Lady wristwatches apart from their predecessors – the frame boasts an intriguing trapezoidal shape, as opposed to the square shape of the original.

Revamped Carrera Lady models

© TAG Heuer

The 36 mm stainless-steel timepieces now feature curved lugs that are fastened to a brushed and polished stainless-steel bracelet, a calfskin strap or an alligator leather strap with a satin finish. The case size, coupled with the automatic movement, makes the Carrera Lady a contemporary watch that stands out from the brand’s other ladies’ timepieces. The 36 mm case is larger than those of the women’s watches that TAG Heuer generally creates, but is ideal for a statement-making piece that is robust yet classy. Quartz models are available with purple, taupe or grey alligator leather straps, as well as quilted calfskin straps in black or blue, while automatic models are available with a taupe-coloured alligator leather strap or a stainless-steel bracelet. The brand chose this collection to present its new folding clasp for leather straps, which is thinner than previous models and gives the overall aesthetic of the watch a wonderfully refined appearance.

Revamped Carrera Lady models

Caseback of the quartz version and caseback of the automatic version © TAG Heuer

The caseback of the quartz-powered models is stamped with the TAG Heuer logo and collection name, along with a cross-hatched pattern that serves as a nod to the Carrera line’s motor-racing heritage. Alternatively, the mechanical-movement counterparts feature a sapphire caseback that provides an unobstructed view of the automatic calibre within.


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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