On January 6 in Las Vegas, as an advance preview symbolically at the CES (Consumer Electronics Show), the most important trade fair and expo dedicated to technological innovation in consumer electronics, Tag Heuer unveiled the first fruits of a collaboration with brand sports ambassadors Tom Brady, Jeremy Lin and Giancarlo Stanton that is as exclusive as it is groundbreaking.
Each in his own way, the 3 stars of the world of sports in the US & TAG Heuer Brand Ambassadors wanted to be involved in the adventure that is the “TAG Heuer Connected” watch and designed a watch face which is not only personalized and exclusive, but also contains cues to their individual sports universe.
These first personalized original watch faces will be available as of January 20th through the TAG Heuer app on the Google Play Store. TAG Heuer will continue unveiling new ambassador-designed watch faces in the coming months on the "TAG Heuer Connected" website.
