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TAG Heuer - Two new watches designed by Alec Monopoly

TAG Heuer Two new watches designed by Alec Monopoly

The Carrera and Formula 1 collections welcome new models with a draw by the street art artist, feauring a little banker called Monopi. The story of this little character is related in a short video.

Continuing its collaboration with Alec Monopoly, TAG Heuer launches two new models in its Formula 1 and Carrera collections at its London Flagship Boutique. Original and colourful, these two wristwatches feature the little banker called Monopi wearing a red bandana over his face and throwing green cash across the dial. Alec Monopoly’s instantly recognisable signature is found in the background in yellow, blue and red.

Two new watches designed by Alec Monopoly

Alec Monopoly at work © TAG Heuer

The 41 mm Formula 1 model is presented on a black rubber strap. The sporty watch features a stainless-steel unidirectional bezel with a black PVD coating that is engraved with a 60-minute scale. The watch’s bold black design is the perfect backdrop for the bright artwork on the dial to truly stand out.

Two new watches designed by Alec Monopoly

Formula 1 Alec Monopoly © TAG Heuer

The Carrera model takes the idea a step further – the ALEC logo adorns the sapphire caseback, through which the wearer can enjoy a view of the TAG Heuer Calibre Heuer 01 manufacture movement inside the watch. This stylish 43 mm chronograph features a case and lugs in brushed stainless steel and is presented on an H-shaped stainless-steel bracelet with an alternating brushed and polished finish. The fixed bezel, with its iconic tachymeter scale, is made from black ceramic.

Two new watches designed by Alec Monopoly

Carrera Alec Monopoly © TAG Heuer

Conceptualised and created by TAG Heuer, the 60-second video below tells the story behind the Carrera Heuer 01 timepiece. One mysterious night at the Swiss watchmaker’s headquarters, a mural in Alec Monopoly’s studio magically came alive and the artist’s iconic character, Monopi, jumped out of the artwork. His overnight adventure took him through the offices, the TAG Heuer museum, lab and factory. In the morning when TAG Heuer’s employees began to arrive, the curious character had to find a hiding spot. Drawn to the timepiece on a watchmaker’s workbench, Monopi quickly dove onto the dial just before he was caught. Whether you believe in magic or not, the video is proof that there is a powerful creative energy pulsing through the halls of TAG Heuer.

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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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