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Zenith - 50 reasons to love El Primero

Zenith 50 reasons to love El Primero

Zenith selected 50 reasons to love El Primero, one for each year of its lifespan to date.

El Primero is celebrating its 50th anniversary this year, an opportunity to look back at half a century of a stellar quest for precision backed by high-frequency watchmaking expertise. 
There are countless reasons to love El Primero, and Zenith have opted to select just 50 of them, one for each year of its lifespan to date.

The brand

Ever since it was founded, Zenith has been cultivating the ability to open up new horizons by assisting with some of the most remarkable human achievements.

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