On the occasion of Art Basel Miami, Zenith and Haute Living hosted a dinner with Swizz Beatz to kick off the show, where members of the press, influencers, VIP customers and friends of the brand celebrated the launch of Zenith’s e-commerce platform in USA with its first online-only Limited Edition exclusive to the USA. For the occasion, Zenith has teamed up once again with Friend of the Brand and Defy partner, Grammy Award Winning music producer and entrepreneur Swizz Beatz to create this Defy Classic Swizz Beatz edition.
Exploring the darker end of the spectrum while still keeping things electrifying, the Defy Classic Swizz Beatz edition is crafted in a stealthy Black Ceramic case and blackened skeleton dial. The effervescence Swizz Beatz is known for is present throughout the watch, with a striking orange flange ring and matching central seconds hand, as well both an orange textured rubber strap and a rubber-backed black alligator strap with orange stitching.
Limited to just 50 pieces and available only in the USA exclusively at swizz.zenith-watches.com, the Defy Classic Swizz Beatz features quotes from the visionary artist, “Life begins at the end of your comfort zone. Confidence + Positivity = Longevity.” And because the music should never stop, the Defy Classic Swizz Beatz is delivered in a unique box that also doubles as a functional turntable to play 10” vinyl records.
Seasoned watch aficionado whose creativity knows no boundaries, Swizz Beatz shares Zenith’s forward-thinking approach to watchmaking. He is a supporter of art in all its forms and pioneered the “No Commission” project to provide artists with a platform and environment to grow and hone their craft. The evening also marked the start of Swizz Beatz’ “No Commission” Miami Art Fair, where he is presenting his all-photography show titled “Take The Shot”.
