Starting off at the right frequency
Following a press conference with CEO Julien Tornare and brand ambassador Eason Chan, members of the press, VIP clients and partners were invited to celebrate the arrival of the DEFY Inventor in Greater China at the High Frequency party. With an ultramodern high-tech set-up, a combination of moving art using LED lights and projections and upbeat music set the tone for the new era of Zenith: Faster, edgier and more dynamic than ever.
The event also marked the start of new Zenith campaign, titled “Time to Reach Your Star”. As a manufacture that has remained in the pursuit of excellence since its foundation in 1865 and an achiever of several world-firsts, Zenith owes its success to individuals who strive to accomplish extraordinary feats. Time to Reach Your Star is a call to the visionary in each of us to work towards our dreams against all odds.
Kicking off the campaign in Greater China is brand ambassador Eason Chan, a gifted high-achiever known to the Chinese public as the "God of Songs". Chan’s control of rhythm, tempo, pitch and emotion, coupled with his persistence in all endeavours, has resulted in a number of his classic hits winning major music awards. His architectural approach to his craft, along with an urban appeal and a perpetually youthful ‘start-up spirit” are all entirely in tune with the contemporary Zenith attitude. His accomplishments are certainly those of someone who has risen to reach his star.
Inside the innovation
Beating at the unprecedented high frequency of 18 Hz (compared to the usual 4 Hz or slower in most movements), the DEFY Inventor owes its properties to a technology developed and patented by the Zenith manufacture: the single-piece Zenith Oscillator. This monolithic component replaces the 30 or so components that make up a traditional regulating organ, foregoing the sprung balance that has remained virtually unchanged for over three centuries. First debuted in the DEFY Lab series of ten unique pieces, the device has been perfected in the DEFY Inventor, the first serially produced watch to feature the Zenith Oscillator. As befits such a futuristic concept, the avant-garde case with architectural lines is made of lightweight titanium and Aeronith – an innovative aluminium-polymer composite.
An exclusive DEFY Inventor for Greater China
The launch event was also the perfect time to introduce the new DEFY Inventor Greater China Edition, featuring a diamond-set case and an anthracite treatment on the open dial’s central star-shaped element to which the Zenith Oscillator is fixed. Combining the future of traditional watchmaking with its reinterpretation of the regulating organ and the timeless allure of diamonds, this edition of the DEFY Inventor is available exclusively in Greater China.
