Leveraging the latter's marketplace model, technology and logistics network, Zenith will be able to sell the best of its own products to a new global audience in some cases in as yet unconquered parts of the globe. Zenith makes a strong fashion statement by joining the Farfetch marketplace for the first time in Europe, US, China, Hong Kong, Japan, Taiwan, South Korea and Australia. Other prestigious names in the new "hard luxury" alliance with Farfetch include jewellery partners De Beers, Chopard, David Yurman, Pomellato and Tiffany & Co- as well as watchmakers Bell & Ross, Girard-Perregaux, TAG Heuer and Ulysse Nardin.
A true global omni-channel platform with the proprietary end-to-end API at the core of an unrivalled technology and logistics network, Farfetch offers a broad customer base of clients who love to express their individuality through exceptionally designed fashion and accessories. The new partnerships will offer existing lovers of watches and jewellery an unparalleled selection straight from leading brands to customers worldwide of new and hard-to-find items that are beautifully crafted, enabling people who want to experiment with "hard luxury" for the first time find the perfect piece.
Farfetch was launched by Portuguese entrepreneur José Neves in 2008 as an e-commerce marketplace for luxury boutiques around the world. The company has since evolved into a technology platform for the luxury industry, available in 11 languages and connecting customers in 190 countries with items from over 880 of the world's best boutiques and brands from over 40 countries.
"Today more than ever, the consumer is the heart of our strategy" said Julien Tornare, CEO Zenith. "Both technologies and consumers are constantly evolving, which is why Zenith is committed to providing effective responses to the rapidly changing needs. With this in mind, we are delighted to be partnering with Farfetch in embracing e-commerce through a dynamic and exciting new approach to luxury!"
Offering customers an unrivalled range of styles, some previously not available online or only available direct from brands, the new fine jewellery and Fine Watchmaking hubs will launch on May 8, 2018 on ten different language sites, shipping to over 100 delivery countries in the Farfetch network.
