Since 2001 the very flamboyant CEO has been at the helm of Zenith watches.
www.luxist.com - 24 April 2009
Thierry Nataf has undoubtedly had a profound effect on the brand, though his 'touch' has been controversial, especially in terms of marketing and the focus on extremely niche products for what was supposed to be a more mainstream luxury brand. The recent economic downturn has effectuated in an over 25% decrease in Zenith watch sales - something no one is happy about.
The reason for Nataf's departure from the CEO position at Zenith watches is unclear, and rumors indicate that he will remain at LVMH, but in a different group (who watch brands include Tag Heuer, Hublot, Dior, and Louis Vuitton). The successor who will lead Zenith through this difficult economic period has not yet been announced. It will no doubt take sometime before the new leader's effect on the brand is observable, but I hope that LVMH is wise enough to place someone capable of reinvigorating Zenith's former glory.
Thierry Nataf has undoubtedly had a profound effect on the brand, though his 'touch' has been controversial, especially in terms of marketing and the focus on extremely niche products for what was supposed to be a more mainstream luxury brand. The recent economic downturn has effectuated in an over 25% decrease in Zenith watch sales - something no one is happy about.The reason for Nataf's departure from the CEO position at Zenith watches is unclear, and rumors indicate that he will remain at LVMH, but in a different group (who watch brands include Tag Heuer, Hublot, Dior, and Louis Vuitton). The successor who will lead Zenith through this difficult economic period has not yet been announced. It will no doubt take sometime before the new leader's effect on the brand is observable, but I hope that LVMH is wise enough to place someone capable of reinvigorating Zenith's former glory.
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