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20th anniversary
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In 2021, the manufacturing unit of Chopard will be celebrating the 25th anniversary of its founding act. Let's retrace the steps of this manufacture, built from the ground up from a demanding and ambitious vision
26 February 2021
Where does the idea of putting a skull on a watch come from? It’s hard to tell. Some suggest a connection with the Día de los Muertos, the Mexican holiday celebrating the dead. Others point to the non-conformist ‘rock’ ethos that suddenly erupted into the rather-too-prim world of Swiss watchmaking. Only one thing is for sure: between 2000 and 2020, to be trendy, you had to have your skull watch...*
14 January 2021
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