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The sound investments of the Fine Watch Club Trends and style
Trends and style
14 December 2019
Collectors

The sound investments of the Fine Watch Club The sound investments of...

Affordable limited editions and exclusive events on the program. Affordable limited editions and...
A happy winner Arts and culture
Arts and culture
14 December 2019
Maurice Lacroix

A happy winner A happy winner

Last November Maurice Lacroix offered a backpack.
Here is the lucky winner! Last November Maurice Lacroix offered a...
Fine Watch Club – the Limited Editions Trends and style
Trends and style
11 December 2019
Christmas gifts

Fine Watch Club – the Limited Editions Fine Watch Club – the...

For your horological Christmas gifts, go with exclusivity with these three limited editions from Bulgari, Zenith and Maurice Lacroix, as... For your horological Christmas gifts, go...
Masterpiece Moonphase Retrograde Trends and style
Trends and style
11 December 2019
Maurice Lacroix

Masterpiece Moonphase Retrograde Masterpiece Moonphase...

The brand presents its new Masterpiece Moonphase Retrograde model. The brand presents its new Masterpiece...
Aikon-ic: The Fine Watch Club and Maurice Lacroix Trends and style
Trends and style
7 December 2019
Maurice Lacroix x Fine Watch Club

Aikon-ic: The Fine Watch Club and Maurice Lacroix Aikon-ic: The Fine Watch...

For its third limited edition with special partner brands, the Fine Watch Club has collaborated with Maurice Lacroix on a special and... For its third limited edition with...
Discovering the Aikon Mercury free-hand display Innovation and technology
Innovation and technology
Video
28 October 2019
Maurice Lacroix

Discovering the Aikon Mercury free-hand display Discovering the Aikon...

Suzanne Wong, Editor-in-Chief of WorldTempus, explains how the Aikon Mercury works in detail. Suzanne Wong, Editor-in-Chief of...
Sarah Forster, the Boundless Force People and interviews
People and interviews
25 October 2019
Maurice Lacroix

Sarah Forster, the Boundless Force Sarah Forster, the...

The dynamic Sarah Forster, who excels in defence for the Swiss national ice hockey team, is joining Maurice Lacroix’s circle of friends... The dynamic Sarah Forster, who excels in...
Stéphane Waser is won over by the Community District People and interviews
People and interviews
23 October 2019
Maurice Lacroix

Stéphane Waser is won over by the Community... Stéphane Waser is won over...

In parallel with Baselworld’s announcement that a new Community District would be in place for 2020, Maurice Lacroix announced its return... In parallel with Baselworld’s...
#timecode treasure hunt in New York Arts and culture
Arts and culture
21 October 2019
Maurice Lacroix

#timecode treasure hunt in New York #timecode treasure hunt in...

After London this spring, Maurice Lacroix brings its social game to New York. After London this spring, Maurice...
Get ready for the Community District Exhibitions
Exhibitions
18 October 2019
Baselworld

Get ready for the Community District Get ready for the Community...

A new exhibition space will be inaugurated in 2020. Maurice Lacroix has already signed up, confirming its return to Baselworld. A new exhibition space will be...
The brand in Argentina Arts and culture
Arts and culture
Video
15 October 2019
Raymond Weil

The brand in Argentina The brand in Argentina

Raymond Weil meets argentinian band Sul Tasto for two of its collections. Raymond Weil meets argentinian band Sul...
Rhinoceros & Co. Trends and style
Trends and style
25 September 2019
News

Rhinoceros & Co. Rhinoceros & Co.

We give you a brief overview of the summer’s watch news, and watch brands’ efforts to improve our general knowledge. We give you a brief overview of the...
When fine dining meets watchmaking... People and interviews
People and interviews
16 September 2019
Maurice Lacroix

When fine dining meets watchmaking... When fine dining meets...

Maurice Lacroix’s group of friends has grown once again. After sports and fashion, the brand is putting on a great spread and welcoming a... Maurice Lacroix’s group of friends has...
When fashion and watchmaking become one People and interviews
People and interviews
3 September 2019
Maurice Lacroix

When fashion and watchmaking become one When fashion and...

The watchmaking manufacture welcomes Yannick Aellen, the avantgarde founder of the Mode Suisse platform, to the brand’s circle of friends. The watchmaking manufacture welcomes...
New vintage look Eliros for 2019 Trends and style
Trends and style
27 August 2019
Maurice Lacroix

New vintage look Eliros for 2019 New vintage look Eliros for...

The Eliros ‘Date’ and ‘Chronograph’, two vintage look for the Eliros models featuring unique hand brushed dials. The Eliros ‘Date’ and ‘Chronograph’, two...
An Aikon of design Trends and style
Trends and style
16 July 2019
Maurice Lacroix

An Aikon of design An Aikon of design

The new 35mm version of the Maurice Lacroix Aikon Automatic makes its debut during Paris Couture Week. The new 35mm version of the Maurice...
Only Watch: time counts Auctions and vintage
Auctions and vintage
1 July 2019
Editorial

Only Watch: time counts Only Watch: time counts

The 8th edition of this charity auction, held every two years, brings together 52 brands in 2019. The 8th edition of this charity auction,...
Team Lausanne 3X3, new friend of the brand People and interviews
People and interviews
27 May 2019
Maurice Lacroix

Team Lausanne 3X3, new friend of the brand Team Lausanne 3X3, new...

Maurice Lacroix will support the talented basketball team in the run-up to the Tokyo 2020 Olympic Games. Maurice Lacroix will support the...
Launched with a hashtag - #timecode Trends and style
Trends and style
14 May 2019
Maurice Lacroix

Launched with a hashtag - #timecode Launched with a hashtag -...

Maurice Lacroix starts a second social gaming experience to launch a new limited-edition of its Venturer watch. Maurice Lacroix starts a second social...
Aikon Quartz Chrono 44mm Camouflage Trends and style
Trends and style
1 May 2019
Maurice Lacroix

Aikon Quartz Chrono 44mm Camouflage Aikon Quartz Chrono 44mm...

Maurice Lacroix proposes to face off in the urban jungle. Maurice Lacroix proposes to face off in...
The best of Baselworld’s affordable watches Trends and style
Trends and style
8 April 2019
Baselworld 2019

The best of Baselworld’s affordable watches The best of Baselworld’s...

The watch industry is pursuing its drive to make fine watches (somewhat) more accessible for the masses. Alongside their superior models,... The watch industry is pursuing its drive...
Red Dot Design Award 2019 Arts and culture
Arts and culture
7 April 2019
Maurice Lacroix

Red Dot Design Award 2019 Red Dot Design Award 2019

Awarded many times in this prestigious competition for several years running, this time Maurice Lacroix won over the jury with its Aikon... Awarded many times in this prestigious...
What you may not know about Maurice Lacroix and the Aikon Collection Trends and style
Trends and style
4 April 2019
Maurice Lacroix

What you may not know about Maurice Lacroix and... What you may not know about...

The Aikon Collection is more than just another line for Maurice Lacroix. A reincarnation of the Calypso collection that was discontinued... The Aikon Collection is more than just...
Aikon Venturer Trends and style
Trends and style
28 February 2019
Maurice Lacroix

Aikon Venturer Aikon Venturer

After the Aikon Quartz in 2016 and the automatic line in 2018, the Aikon concept takes on a new shape with the Aikon Venturer designed... After the Aikon Quartz in 2016 and the...