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200 Watches in 4 Days? Bring it on! Exhibitions
Exhibitions
24 August 2020
Geneva Watch Days

200 Watches in 4 Days? Bring it on! 200 Watches in 4 Days?...

Watchmaking prepares itself for the only physical salon in Switzerland this year. Watchmaking prepares itself for the only...
The countdown is on, are you ready? Exhibitions
Exhibitions
21 August 2020
Geneva Watch Days

The countdown is on, are you ready? The countdown is on, are...

The only Swiss watchmaking event of the year, Geneva Watch Days will present the new products of 15 watch brands from August 26th to 29th. The only Swiss watchmaking event of the...
Graphically yours Trends and style
Trends and style
31 July 2020
Maurice Lacroix

Graphically yours Graphically yours

The brand presents a pure and graphic piece. The brand presents a pure and graphic...
A new member joins crew of friends of the brand Arts and culture
Arts and culture
26 July 2020
Maurice Lacroix

A new member joins crew of friends of the brand A new member joins crew of...

The brand welcomnes the singer, actor and TV presenter Oli.P in its international crew, composed of talents from different fields, but... The brand welcomnes the singer, actor...
Alpine skier Sandra Lahnsteiner, the new friend of the brand People and interviews
People and interviews
8 July 2020
Maurice Lacroix

Alpine skier Sandra Lahnsteiner, the new friend... Alpine skier Sandra...

She joins the pool of talents from different universes sharing the brand's philosophy: "Success is a journey, not a destination". She joins the pool of talents from...
A Genesis Story Arts and culture
Arts and culture
1 July 2020
Geneva Watch Days

A Genesis Story A Genesis Story

The only international watchmaking event of 2020 unites young and old brands around a common vision; could this be a source of... The only international watchmaking event...
Aikon Venturer 43 mm Trends and style
Trends and style
Video
16 June 2020
Maurice Lacroix

Aikon Venturer 43 mm Aikon Venturer 43 mm

Accompanying the bronze and brown ceramic version, the brand unveils a new Aikon Venturer sport-chic model in steel and gold. Accompanying the bronze and brown...
2004, the pace picks up* Arts and culture
Arts and culture
19 May 2020
GMT Magazine

2004, the pace picks up* 2004, the pace picks up*

The race for innovation and the creation of limited editions intensifies, while the presence of chronographs grew stronger. The race for innovation and the creation...
A happy winner Arts and culture
Arts and culture
18 April 2020
Easter Contest

A happy winner A happy winner

Last Easter we offered a box of Swiss chocolates.
Here is the lucky winner! Last Easter we offered a box of Swiss...
Maurice Lacroix at The Paris Fashion Week Trends and style
Trends and style
Video
12 April 2020
Maurice Lacroix

Maurice Lacroix at The Paris Fashion Week Maurice Lacroix at The...

Maurice Lacroix used The Paris Fashion Week as a backdrop to introduce new ladies timepieces. Maurice Lacroix used The Paris Fashion...
The Bronze Edge Innovation and technology
Innovation and technology
26 March 2020
Maurice Lacroix

The Bronze Edge The Bronze Edge

At a time when activities around the world are being disrupted by the COVID-19 virus strain, the use of bronze in watchmaking like the... At a time when activities around the...
Letar, New Friend of the Brand People and interviews
People and interviews
13 March 2020
Maurice Lacroix

Letar, New Friend of the Brand Letar, New Friend of the Brand

Pimnarra Sangngern, better known as Letar, enters the brand’s circle of friends. The Thai designer is a personality who infuses her... Pimnarra Sangngern, better known as...
Benzilla, New Ambassador People and interviews
People and interviews
11 March 2020
Maurice Lacroix

Benzilla, New Ambassador Benzilla, New Ambassador

Maurice Lacroix adds pop art colours to its circle of friends by welcoming the Thai street artist Benzilla. Maurice Lacroix adds pop art colours to...
Aikon Is Ready For Battle Trends and style
Trends and style
28 February 2020
Maurice Lacroix

Aikon Is Ready For Battle Aikon Is Ready For Battle

The Brand further expands its best-selling collection with two new Aikon models. The Brand further expands its...
The watch that triumphs Trends and style
Trends and style
27 February 2020
Maurice Lacroix

The watch that triumphs The watch that triumphs

With this new contemporary Aikon quartz chronograph, the brand has opted for a model adapted to an active and sporty everyday life. With this new contemporary Aikon quartz...
Red Carpet...In The Black Trends and style
Trends and style
26 February 2020
Everyday Glamour

Red Carpet...In The Black Red Carpet...In The Black

It's peak awards season, and red carpet events are making you lust for ravishing timepieces. Except you don't think you can afford any of... It's peak awards season, and red carpet...
Jan Armbruster and Maurice Goedecke, new friends of the brand People and interviews
People and interviews
25 February 2020
Maurice Lacroix

Jan Armbruster and Maurice Goedecke, new... Jan Armbruster and Maurice...

Maurice Lacroix watches are displayed in their Stoff & Schnaps concept store in Germany. Maurice Lacroix watches are displayed in...
The Eliros brings colour to the catwalk Trends and style
Trends and style
21 February 2020
Maurice Lacroix

The Eliros brings colour to the catwalk The Eliros brings colour to...

The brand is pleased to unveil two new watches that provide the perfect antidote to the winter blues, courtesy of their vibrantly hued... The brand is pleased to unveil two new...
The graphic power of the Aikon Chronograph Skeleton Trends and style
Trends and style
19 February 2020
Maurice Lacroix

The graphic power of the Aikon Chronograph... The graphic power of the...

The Aikon Chronograph Skeleton is a contemporary and sculptural creation that combines the powerful, angular and masculine lines of the... The Aikon Chronograph Skeleton is a...
Marta Bassino, new Friend of the Brand People and interviews
People and interviews
2 February 2020
Maurice Lacroix

Marta Bassino, new Friend of the Brand Marta Bassino, new Friend...

One of the most talented Italian giant slalom skiers is joining Maurice Lacroix's circle of friends. One of the most talented Italian giant...
In the City of Lights, an Embrace Trends and style
Trends and style
30 January 2020
Maurice Lacroix

In the City of Lights, an Embrace In the City of Lights, an...

WorldTempus joins Maurice Lacroix at Paris Fashion Week to discover their new women’s pieces, the Fiaba Moonphase and the Masterpiece... WorldTempus joins Maurice Lacroix at...
Lidija Lijić, new friend of the brand People and interviews
People and interviews
21 January 2020
Maurice Lacroix

Lidija Lijić, new friend of the brand Lidija Lijić, new friend of...

The Croatian diver is world champion in freediving. The Croatian diver is world champion in...
Anders Mol et Christian Sørum, friends of the brand People and interviews
People and interviews
21 December 2019
Maurice Lacroix

Anders Mol et Christian Sørum, friends of the... Anders Mol et Christian...

Maurice Lacroix welcomes beach volleyball players, number one of the world Anders Mol and Christian Sørumto the brand’s circle of friends. Maurice Lacroix welcomes beach...
The sound investments of the Fine Watch Club Trends and style
Trends and style
14 December 2019
Collectors

The sound investments of the Fine Watch Club The sound investments of...

Affordable limited editions and exclusive events on the program. Affordable limited editions and...
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