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The best of Baselworld’s affordable watches Trends and style
Trends and style
8 April 2019
Baselworld 2019

The best of Baselworld’s affordable watches The best of Baselworld’s...

The watch industry is pursuing its drive to make fine watches (somewhat) more accessible for the masses. Alongside their superior models,... The watch industry is pursuing its drive...
Red Dot Design Award 2019 Arts and culture
Arts and culture
7 April 2019
Maurice Lacroix

Red Dot Design Award 2019 Red Dot Design Award 2019

Awarded many times in this prestigious competition for several years running, this time Maurice Lacroix won over the jury with its Aikon... Awarded many times in this prestigious...
What you may not know about Maurice Lacroix and the Aikon Collection Trends and style
Trends and style
4 April 2019
Maurice Lacroix

What you may not know about Maurice Lacroix and... What you may not know about...

The Aikon Collection is more than just another line for Maurice Lacroix. A reincarnation of the Calypso collection that was discontinued... The Aikon Collection is more than just...
Aikon Venturer Trends and style
Trends and style
28 February 2019
Maurice Lacroix

Aikon Venturer Aikon Venturer

After the Aikon Quartz in 2016 and the automatic line in 2018, the Aikon concept takes on a new shape with the Aikon Venturer designed... After the Aikon Quartz in 2016 and the...
A roadmap for 2019 People and interviews
People and interviews
27 February 2019
Maurice Lacroix

A roadmap for 2019 A roadmap for 2019

Maurice Lacroix is back on track. The watchmaker has placed the Aikon back in centre stage, brought greater clarity to its collections... Maurice Lacroix is back on track. The...
“We’ve significantly reduced the average age of our clientele” People and interviews
People and interviews
Video
31 January 2019
Maurice Lacroix

“We’ve significantly reduced the average age of... “We’ve significantly...

We met Thiébaut Bentz, Marketing and Product Manager for Maurice Lacroix, in Geneva recently, to talk about watch fairs, clients, new... We met Thiébaut Bentz, Marketing and...
Aikon Mercury Trends and style
Trends and style
Video
18 January 2019
Maurice Lacroix

Aikon Mercury Aikon Mercury

Maurice Lacroix opens the year with a timepiece that unites the brand’s tradition of innovation with a contemporary, urban aesthetic. Maurice Lacroix opens the year with a...
Mercury rising Trends and style
Trends and style
10 January 2019
Maurice Lacroix

Mercury rising Mercury rising

The 2019 collection from Maurice Lacroix is available for public viewing in Geneva from 13th to 16th January. The 2019 collection from Maurice Lacroix...
High-end watches for the passionate collector Trends and style
Trends and style
14 December 2018
Christmas gifts

High-end watches for the passionate collector High-end watches for the...

Here is our selection of watches as Christmas gifts for the connoisseur who is lucky enough to have some wealthy friends and relatives. Here is our selection of watches as...
Masterpiece Gravity Limited Edition Trends and style
Trends and style
7 December 2018
Maurice Lacroix

Masterpiece Gravity Limited Edition Masterpiece Gravity Limited...

This very exclusive yellow version of the Masterpiece Gravity is limited to just 25 pieces. This very exclusive yellow version of...
Black Friday watches Business
Business
26 November 2018
Maurice Lacroix

Black Friday watches Black Friday watches

From November 23 to 30, shop Maurice Lacroix watches at a price that can't be beaten! From November 23 to 30, shop Maurice...
Masterpiece Square Wheel Retrograde Trends and style
Trends and style
21 November 2018
Maurice Lacroix

Masterpiece Square Wheel Retrograde Masterpiece Square Wheel...

Although this is a completely new watch, and something of a first, it nevertheless has a touch of déjà vu about it. Although this is a completely new watch,...
Aikon Automatic, the bronze age Trends and style
Trends and style
12 November 2018
Maurice Lacroix

Aikon Automatic, the bronze age Aikon Automatic, the bronze...

Maurice Lacroix launches a new Aikon Automatic limited to 500 pieces worldwide. Maurice Lacroix launches a new Aikon...
Maurice Lacroix leaves Baselworld Industry News
Industry News
15 October 2018
Maurice Lacroix

Maurice Lacroix leaves Baselworld Maurice Lacroix leaves...

After 30 years at the annual watch fair, Maurice Lacroix will not be present at Baselworld 2019. After 30 years at the annual watch fair,...
A week on the wrist with the Aikon Automatic Trends and style
Trends and style
12 October 2018
Maurice Lacroix

A week on the wrist with the Aikon Automatic A week on the wrist with...

Maurice Lacroix brings value for money with the elegant Aikon collection. Maurice Lacroix brings value for money...
Masterpiece Calendrier Retrograde Trends and style
Trends and style
25 September 2018
Maurice Lacroix

Masterpiece Calendrier Retrograde Masterpiece Calendrier...

Nineteen years after the release of the first Masterpiece Calendar Retrograde, Maurice Lacroix is giving the model an update. Nineteen years after the release of the...
Aikon Automatic Trends and style
Trends and style
Video
26 August 2018
Maurice Lacroix

Aikon Automatic Aikon Automatic

The new Aikon with an self-winding movement. The new Aikon with an self-winding...
An Aikon watch in the city Arts and culture
Arts and culture
Video
30 July 2018
Maurice Lacroix

An Aikon watch in the city An Aikon watch in the city

Maurice Lacroix organizes a worldwide urban treasure hunt. What is at stake ? A box housing an Aikon model. Maurice Lacroix organizes a worldwide...
A happy winner Arts and culture
Arts and culture
2 June 2018
Maurice Lacroix

A happy winner A happy winner

Last May we offered a Maurice Lacroix Aikon Bronze 44 mm watch in our monthly competition.
Here is the lucky winner! Last May we offered a Maurice Lacroix...
Online only Trends and style
Trends and style
11 May 2018
E-commerce

Online only Online only

While some brands have plunged head-first into e-commerce, others are still testing the waters. Here’s a look at some watches launched at... While some brands have plunged...
A watch, just for her! Trends and style
Trends and style
11 May 2018
Mother's Day

A watch, just for her! A watch, just for her!

Switzerland and the United States celebrate Mothers’ Day on 13th May. In France, it’s 27th May. Why not give your mother a watch that... Switzerland and the United States...
Win a Aikon watch! Arts and culture
Arts and culture
8 May 2018
Maurice Lacroix

Win a Aikon watch! Win a Aikon watch!

In May, we are offering a Maurice Lacroix Aikon Bronze 44 mm watch worth CHF 1,350. In May, we are offering a Maurice...
Only online Retail
Retail
19 April 2018
Maurice Lacroix

Only online Only online

Maurice Lacroix launches Aikon Quartz special editions designed exclusively for e-commerce. Maurice Lacroix launches Aikon Quartz...
Are watches getting smaller? Trends and style
Trends and style
28 March 2018
Downsizing

Are watches getting smaller? Are watches getting smaller?

Here are four new models launched at Baselworld that shave millimetres off the size of their predecessors. Here are four new models launched at...