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Masterpiece Calendrier Retrograde Trends and style
Trends and style
25 September 2018
Maurice Lacroix

Masterpiece Calendrier Retrograde Masterpiece Calendrier...

Nineteen years after the release of the first Masterpiece Calendar Retrograde, Maurice Lacroix is giving the model an update. Nineteen years after the release of the...
Aikon Automatic Trends and style
Trends and style
Video
26 August 2018
Maurice Lacroix

Aikon Automatic Aikon Automatic

The new Aikon with an self-winding movement. The new Aikon with an self-winding...
An Aikon watch in the city Arts and culture
Arts and culture
Video
30 July 2018
Maurice Lacroix

An Aikon watch in the city An Aikon watch in the city

Maurice Lacroix organizes a worldwide urban treasure hunt. What is at stake ? A box housing an Aikon model. Maurice Lacroix organizes a worldwide...
A happy winner Arts and culture
Arts and culture
2 June 2018
Maurice Lacroix

A happy winner A happy winner

Last May we offered a Maurice Lacroix Aikon Bronze 44 mm watch in our monthly competition.
Here is the lucky winner! Last May we offered a Maurice Lacroix...
Online only Trends and style
Trends and style
11 May 2018
E-commerce

Online only Online only

While some brands have plunged head-first into e-commerce, others are still testing the waters. Here’s a look at some watches launched at... While some brands have plunged...
A watch, just for her! Trends and style
Trends and style
11 May 2018
Mother's Day

A watch, just for her! A watch, just for her!

Switzerland and the United States celebrate Mothers’ Day on 13th May. In France, it’s 27th May. Why not give your mother a watch that... Switzerland and the United States...
Win a Aikon watch! Arts and culture
Arts and culture
8 May 2018
Maurice Lacroix

Win a Aikon watch! Win a Aikon watch!

In May, we are offering a Maurice Lacroix Aikon Bronze 44 mm watch worth CHF 1,350. In May, we are offering a Maurice...
Only online Retail
Retail
19 April 2018
Maurice Lacroix

Only online Only online

Maurice Lacroix launches Aikon Quartz special editions designed exclusively for e-commerce. Maurice Lacroix launches Aikon Quartz...
Are watches getting smaller? Trends and style
Trends and style
28 March 2018
Downsizing

Are watches getting smaller? Are watches getting smaller?

Here are four new models launched at Baselworld that shave millimetres off the size of their predecessors. Here are four new models launched at...
Aikon Automatic: the big gamble Trends and style
Trends and style
24 March 2018
Maurice Lacroix

Aikon Automatic: the big gamble Aikon Automatic: the big...

Maurice Lacroix is going all out with multiple versions of the Aikon Automatic. Redesigned and tightened up, with multiple chronograph... Maurice Lacroix is going all out with...
Eliros Lady 35 mm Moonphase Trends and style
Trends and style
22 March 2018
Maurice Lacroix

Eliros Lady 35 mm Moonphase Eliros Lady 35 mm Moonphase

A popular collection within the Maurice Lacroix catalogue, the Eliros Ladies 35mm is offered for the first time with a moonphase display. A popular collection within the Maurice...
The great all-rounder Innovation and technology
Innovation and technology
23 February 2018
Silicon in the watch industry

The great all-rounder The great all-rounder

Silicon is revolutionary, widely available and increasingly affordable, and it has become ubiquitous in watches. Its inclusion in watch... Silicon is revolutionary, widely...
Aikon Automatic Skeleton Trends and style
Trends and style
26 January 2018
Maurice Lacroix

Aikon Automatic Skeleton Aikon Automatic Skeleton

In a freshly restyled Aikon case, Maurice Lacroix has fitted a new manufacture, openworked, automatic caliber of unique design. In a freshly restyled Aikon case,...
Chase your watch Trends and style
Trends and style
Video
19 January 2018
Maurice Lacroix

Chase your watch Chase your watch

Sharpen your minds, flex your thumbs and rise to the challenge of a brand new, exclusive experience. Sharpen your minds, flex your thumbs and...
Six great men’s watches under 3,000 Swiss francs Trends and style
Trends and style
6 December 2017
Christmas gifts

Six great men’s watches under 3,000 Swiss francs Six great men’s watches...

The term “affordable” in the world of mechanical watches can mean different things to different people. But these six watches offer some... The term “affordable” in the world of...
25 years of the Masterpiece: the Maurice Lacroix exception Trends and style
Trends and style
27 November 2017
Maurice Lacroix

25 years of the Masterpiece: the Maurice... 25 years of the...

A quarter century of consistency: Maurice Lacroix defined the Masterpiece’s DNA in 1992 and has remained true to it ever since. But... A quarter century of consistency:...
Celebrating 25 years of the Maurice Lacroix Masterpiece Collection Trends and style
Trends and style
27 November 2017
Editorial

Celebrating 25 years of the Maurice Lacroix... Celebrating 25 years of the...

A quarter of a century of playful interpretations of time, the Dubai Watch Week decoded, interviewing two Patric(k)s, the new GMT Lady... A quarter of a century of playful...
Masterpiece Moon Retrograde Trends and style
Trends and style
23 October 2017
Maurice Lacroix

Masterpiece Moon Retrograde Masterpiece Moon Retrograde

This new timepiece combines a retrograde calendar with a moon phase. This new timepiece combines a retrograde...
Masterpiece Double Retrograde Trends and style
Trends and style
17 October 2017
Maurice Lacroix

Masterpiece Double Retrograde Masterpiece Double Retrograde

14 years after the first Masterpiece Double Retrograde launched in 2003, Maurice Lacroix enriches its collection with a new model and two... 14 years after the first Masterpiece...
Aikon Bronze Trends and style
Trends and style
29 August 2017
Maurice Lacroix

Aikon Bronze Aikon Bronze

Maurice Lacroix launches what could be one of the most accessible Swiss Made bronze watches. Maurice Lacroix launches what could be...
Future trends in watchmaking Innovation and technology
Innovation and technology
28 August 2017
Editorial

Future trends in watchmaking Future trends in watchmaking

New technologies for the watch industry, new bronze watches and a debrief from the 2016 Aiguille d’Or winner. New technologies for the watch industry,...
Artistic performance by Alexa Meade People and interviews
People and interviews
Video
24 August 2017
Maurice Lacroix

Artistic performance by Alexa Meade Artistic performance by...

Maurice Lacroix organised, during Baselworld 2017, a live performance realised by the Californian artist. Maurice Lacroix organised, during...
Portrait of Alexa Meade People and interviews
People and interviews
Video
18 August 2017
Maurice Lacroix

Portrait of Alexa Meade Portrait of Alexa Meade

The artist-painter and her Aikon Ladies. The artist-painter and her Aikon Ladies.
Portait of Diipa Khosla People and interviews
People and interviews
Video
13 August 2017
Maurice Lacroix

Portait of Diipa Khosla Portait of Diipa Khosla

Video portait of Diipa Khosla, influencer and model, by Maurice Lacroix. Video portait of Diipa Khosla,...