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Serge Panczuk

Serge Panczuk Understanding, learning and sharing. Above and beyond my work, I love teaching – an activity that regularly brings me into contact with new ideas.

One of my grandfathers was a shoemaker, while the other worked in the textile industry. My father – who started his career down a mine in Alsace – loved pens because they symbolised education and apprenticeship. Today, I travel all over the world in my role as Vice President of Human Resources for a medical technology company. However, I have always loved artistic crafts and hand workmanship. This led me to watchmaking. A watch is not a normal object, because our relationship with time is highly intimate. Time is an ally, an enemy or a friend. A timepiece lives through its interaction with its “owner”. It thus takes on an almost human dimension that is fundamental and effectively links my passion with my work. Aside from watchmaking, I also have a passion for writing. This allows me to give concrete expression to topics that tend to remain theoretical, and to make ideas “last” through publishing them. Once again, it’s all a matter of time…

Understanding, learning and sharing. Above and beyond my work, I love teaching – an activity that regularly brings me into contact with new ideas. My horological approach is also based on these three pillars. I enjoy using a watch like a vehicle and building a story around the pieces I am talking about. It becomes a means of sharing, as well as of placing them within a concrete environment.

Upstream of my love of watches in themselves, I have huge respect for the watchmakers who build these pieces.

When asked “what is your favourite watch?”, I always answer “the next one”. I am not a monobrand individual; since I appreciate the diversity of creations. I like brands that dare and above all those than are capable of speaking to and captivating the soul rather than merely producing objects. Moreover, micro-brands that retain an artisan’s approach and enjoy venturing off the beaten track also appeal to me. I also have great respect for brands that try to bring the taste for beautiful pieces within reach of a broader audience. Because a watch’s value cannot be summed by its price tag.

If I were to have a dream, it would be to develop a watch for a chid that would not be a toy. A truly mechanical piece, like Daddy’s, as a means of sharing and passing on.

Once again, it’s all a matter of time…

It is truly difficult to write about watchmaking.

I enjoy books that show, that reveal and that inspire dreams. Recently, I acquired a real “monster” in this respect: Panerai, an Italian history. It actually isn’t a book, but instead a work of art published as a limited edition of 1,500 copies. And each piece is numbered, with the option of choosing your number. Mine is number 508 (I was born on August 5).

I like reference books and I recommend reading works by Mondani and Patrizzi. They are about the best out there for someone who likes “entering” a watch and understanding its history.

And I am soon going to take on Carlo Rovelli’s essay: “Et si le temps n’existait pas” (What if Time didn’t Exist?)

Once again, it’s all a matter of time…

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  • Trends and style

    What's next? The watch, version 2.0

    Our avid watch collector offers some hints on what the watch, version 2.0, may offer.

    17 March 2015

  • Business

    What’s next? Why not a watch that doesn’t exist… yet?

    In the first of two articles, our expatriate watch collector who just happens to live close to Silicon Valley offers his suggestions on what the Swiss watch industry needs to consider when developing its watches of the near future.

    11 March 2015

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