Maurice Lacroix Aikon
The Maurice Lacroix Aikon watch collection is more than just another line for Maurice Lacroix. A reincarnation of the Calypso collection that was discontinued in 2003, the Maurice Lacroix Aikon watch marks a major turning point as it has totally reinvigorated the brand. For a 42mm diameter case diameter, it has a relatively slim case height of 11mm, which makes it all the more elegant. The lack of lugs gives the Maurice Lacroix Aikon Automatic a distinctive profile but the reworked bezel with its six claws and the logo embedded in the strap hark back to the original Calypso.
The attention to detail has been carried through to all aspects of the watch. It boasts water resistance to 200 meters. The redesigned stainless steel bracelet has slim and highly flexible links that match the elegant character of the watch. The new “EasyChange” interchangeable strap system introduced with the Maurice Lacroix Aikon Automatic is a delight to use. Two easily accessible sliders are pulled together to release the leather strap (available in blue, black or brown calfskin leather) or stainless steel bracelet. Inserting a new strap or bracelet is child’s play: simply push the ends into the slots until you hear a satisfying click.
Maurice Lacroix Aikon Quartz
The Maurice Lacroix Aikon watch collection started with quartz watches with a price as low as CHF 1,000. The price points in the Maurice Lacroix Aikon collection are between CHF 1,000 and CHF 3,000. The Maurice Lacroix Aikon Quartz is particularly suited to the Maurice Lacroix watches for ladies. The ladies’ watches come in stainless steel and steel and gold combinations with a choice of dial in blue or silver. Their price is interesting, with many watches available for under CHF 1,000. The Aikon Quartz offers a more modern alternative to the Eliros ladies’ models, such as the Eliros Date and the Eliros Moon Phase.
The Maurice Lacroix Aikon watch collection accounts for more than 50% of sales
The Maurice Lacroix Aikon watch has succeeded in restoring the success of the original Maurice Lacroix Calypso watch since its redesign in 2014. In the Maurice Lacroix Calypso’s history, there were quartz, automatic and skeleton watches and over 100,000 watches were sold in the Maurice Lacroix Calypso watch collection every year. The Maurice Lacroix Calypso watch was successful because of its price, quality and design. The same elements are found in the Maurice Lacroix Aikon watch collection. Today, more than four years after its launch, the Maurice Lacroix Aikon watch collection contributes more than 50% to Maurice Lacroix sales.
The Maurice Lacroix Aikon Automatic Skeleton is equipped with a Masterpiece movement
In 2018, the Maurice Lacroix Manufacture Caliber 234 automatic movement made its debut in the Maurice Lacroix Aikon Automatic Skeleton. The movement is from the Maurice Lacroix Masterpiece watch collection. However, unlike the Maurice Lacroix ML134 movement that is manual-winding, the Maurice Lacroix ML234 is automatic.
In 2019, the Maurice Lacroix Aikon Automatic Skeleton watch in anthracite, also equipped with the Caliber 234 automatic movement, was launched. Interestingly, while the Maurice Lacroix Masterpiece Skeleton watch powered by the Maurice Lacroix ML134 manual-winding movement is housed in a 43mm diameter stainless steel case that is 13.5mm thick, the Maurice Lacroix Aikon Skeleton watch housing the Maurice Lacroix ML234 automatic movement is in a 45mm diameter stainless steel case that is slimmer with a thickness of 12.6mm.