Anonimo

Born in Italy, crafted in Switzerland. The history of Anonimo watches is unmistakably linked to the pioneering exploits of Italy’s naval divers and alpini militare.
  • About

  • Philosophy

  • Collections

  • Five key dates

  • Contact

  • About Anonimo

    Anonimo was founded only relatively recently by the standards of the watchmaking industry, in 1997, but the brand builds upon a tradition of bronze watch case making in Florence that dates back to the pre-war years.
     
    Since its acquisition by a group of private investors in 2013, the brand has concentrated on bringing together the distinctive aspects of its Italian design with the renowned qualities of Swiss Made movements in a cohesive collection. 
  • Anonimo's philosophy

    Anonimo watches build on the standards that were set by the original wrist instruments supplied to the Italian navy’s daredevil divers. The requirements are simple: a robust, resistant design with clearly legible dials. The impression of solidity is reinforced by the use of robust materials such as DLC-treated steel and zinc-enriched marine bronze, which creates a unique aesthetic that is also a nod to the marine origins of Florentine watchmaking.
  • Anonimo's collections

    Militare Classic: This is a reworked design of a watch developed by Anonimo in 2001 for Italian combat divers. Its distinguishing element is a patented system for protecting the crown between the lugs at 12 o’clock.
     
    Nautilo: A reinterpretation of a diving watch designed by military engineer Dino Zei, the 20th century refounder of Florentine watchmaking, the Nautilo also features a special case design to protect the crown, which is placed in an unusual position at 4 o’clock.
  • Anonimo's five key dates

    1997 – Anonimo is founded in Florence, Italy and the Milimetri collection is launched

     

    2001 – The Militare collection is launched

    2003 – The Polluce collection is launched

    2005 – The Nautilo collection is launched

    2013 – The brand is bought by a group of private investors

  • Anonimo's contact

    Anonimo
    Chemin des Chalets 9
    Case postale 57
    CH-1279 Chavannes-de-Bogis
     Tel. +41 22 566 06 06

    Official website

    Twitter
    Facebook
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    Youtube
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  • Anonimo AM-1120.04.001.A01
  • Anonimo
The watch list

Featured Anonimo Watches

  • Anonimo - Militare Classic Chrono

    Anonimo

    Militare Classic Chrono

  • Anonimo - Militare Classic Chrono

    Anonimo

    Militare Classic Chrono

  • Anonimo - militare automatic stainless steel - am-1020.01.002.a02

    Anonimo

    Militare Classic Automatic

  • Anonimo - Militare Classic Chrono

    Anonimo

    Militare Classic Chrono

  • Anonimo - Nautilo Automatic

    Anonimo

    Nautilo Automatic

All news about Anonimo

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Newsletter

A pilot’s watch for Santa Claus

— In our final newsletter of 2015 we look forward to the holidays, Christmas cheer… and the first Baselworld previews!
DECEMBER 21, 2015
Montres cadeau Noël
Christmas gifts

Six Swiss Made watches under 3,000 Swiss francs

— We offer a selection of affordable watches that make the perfect Christmas gift.
DECEMBER 14, 2015
Anonimo
Anonimo

Video. Anonimo Watches 2015

— Discover Anonimo’s history, heritage and spirit.
DECEMBER 14, 2015
Anonimo The Art of Bronze
Anonimo

Video. The Art of Bronze

— The brand builds upon a tradition of bronze watch case making in Florence that dates back to the pre-war years.
DECEMBER 08, 2015
Newsletter

2016, a leap year

— Have you noticed that we have just started the 50th week of the year? It will be intense and will soon be over, so hold tight!
DECEMBER 07, 2015
Anonimo
Anonimo

New partner

— WorldTempus is happy to welcome Anonimo as a new partner.
DECEMBER 05, 2015
Anonimo concours
Competition

Win an Anonimo watch!

— Our monthly competition offers you the opportunity to win an Anonimo Militare Classic Automatic watch, worth CHF 2'550.-. A great gift!!
DECEMBER 03, 2015
Salon Belles Montres Salon de l'homme
Salon Belles Montres

The Salon de l’homme transition

— Large Maisons were somewhat thin on the ground, small independents appreciated the formula, plenty of visitors showed up… and the organisation could do with some improvement.
DECEMBER 03, 2015
Danny Kent
Anonimo

Danny Kent won the Moto3 title

— Anonimo's ambassador becomes Britain’s first motorcycle Grand Prix world champion since the late Barry Sheene in 1977.
DECEMBER 02, 2015
Newsletter

Advent prizes galore

— A watch to win from a new partner brand, a prize every day of Advent, 10 years of the IWC Ingenieur and the rare breed that is the central tourbillon.
NOVEMBER 30, 2015
Frédéric Bastiat
Anonimo

Frédéric Bastiat

— Profile of Anonimo’s CEO.
JANUARY 03, 2015
Anonimo
Anonimo

Florentine Watchmaking

— #wtbasel/The small Italian watch brand with new Belgian owners boasts an ambitious five-year plan.
MARCH 08, 2012