Armin Strom

The ARMIN STROM manufacture expresses the very substance of its founder’s legacy. Its guiding principle is that of reinterpreting watchmaking tradition. To this end, it applies the principle of making movements visible and decorating them at every stage of their design and production.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Armin Strom

    The history of the ARMIN STROM manufacture began with that of its founder. Armin Strom was born in the picturesque Emmental hills in 1937. He left his father's bakery to learn the trade of watchmaker. During his youth, this profession enabled him to sell his watches in well-known resorts such as St. Moritz, where his services were appreciated by a highly demanding clientele. However, in 1967 an undreamed-of opportunity was to change his destiny: he was able to buy a store in the medieval town of Berthoud. This shop, with a large workshop, was the ideal place for setting up a business where he could devote himself to what had become an increasingly all-consuming passion for the master watchmaker – working on watches to enhance them and add more functions.

    At first carried out during his spare time, the results of this line of work were soon on display in the window, attracting customers. Armin Strom then began to become established as a name that was synonymous with attention to detail. It was a signature that gave full meaning to the expression “the patience of a goldsmith”. This was followed by major recognition – assemblers from all over the world and the biggest brands placed orders with the man who by now was known as the “skeletisation master”.

    This personal success provided Armin Strom with the opportunity to rise to a new challenge: sharing and passing on his art in order to keep it alive. To do so he established a partnership with Willy Michel, an industrialist and watch-lover, founding the company ARMIN STRONG AG in 2006. Heading up this new entity was Willy's son, Serge Michel, along with manufacturer Claude Greisler. Their modern vision of watchmaking, combined with the unshakable values of the brand's founder, led to fresh development thanks to which ARMIN STROM AG now offers a completely new take on skeletisation.

    Some twenty or so people work in the hi-tech manufacture's premises, which opened in Bienne in 2009. Production focuses exclusively on limited editions, gathered together into collections presented annually at Baselworld and sold worldwide. Armin Strom retired in 2011, at the age of 74. He has successfully passed on his passion, determination and integrity to the next generation – and these qualities are to be found in the design of each and every ARMIN STROM watch.

  • Armin Strom's philosophy

    The ARMIN STROM manufacture expresses the very substance of its founder’s legacy. Its guiding principle is that of reinterpreting watchmaking tradition. To this end, it applies the principle of making movements visible and decorating them at every stage of their design and production.

  • Armin Strom's 5 key dates

    1938: Mr Armin Strom born
    1967: Armin Strom opens his workshop
    2006: “Armin Strom AG” founded
    2009: The Manufacture in Bienne opens; presentation of the first in-house movement
    2012: Presentation of the Tourbillon caliber

  • Armin Strom's collections

    Tourbillon Gravity Collection: Armin Strom’s Tourbillon Gravity Collection had a blazing launch with the Fire model presented ahead of the three other elemental models familiar from the brand’s core collections. While the tourbillon visible at 9 o’clock within the off-centre dial compensates for the effects of gravity on the watch’s operation, the micro-rotor of the ATM13 calibre, which is visible from the dial side, harnesses the same forces in order to power the watch. After the Fire model in 18-carat pink gold, the collection is now completed with the Air (titanium), Water (stainless steel) and Earth (stainless steel with black PVD coating) models.

    Gravity Date Collection:The same four familiar variants inspired by the elements – Earth, Water, Air and Fire – and the same familiar case. But the space at 9 o’clock hitherto reserved for the complications of small seconds or tourbillon is now taken over by an easily-readable counter that displays the date by hand, as well as a separate time zone displayed in hours and minutes on the same axis and a day/night scale for ease of use. The functions are powered by Armin Strom’s new ADD14 self-winding calibre, which has a micro rotor visible at 1 o’clock through the open-worked dial and offers five days of autonomy.

    One Week Skeleton Collection: The One Week Skeleton Collection represents the fulfilment of the company founder’s dream to produce a skeleton watch that was entirely manufactured in-house.
In a fine example of the art that made Armin Strom, the watchmaker from Burgdorf, famous, any non-vital material in the ARM09 calibre has been carefully removed. Even the going barrel springs are visible through the winding wheels. The remaining structural components are then treated to an exquisite engraving. The resulting masterpiece is available in a yellow, red or white-gold case.

    Racing Collection: The Racing Collection is updated for 2014 with two new calibres that contain genuine parts from a Formula 1 engine, thanks to the brand’s partnership with the Marussia Formula 1 team. The movement bridges are made from parts of an original Formula 1 engine block, while the two-tone look of the case comes from a combination of brushed titanium and black PVD-coated steel.

    Gravity Collection: First watch from the Biel-based Manufacture to feature an automatic winding mechanism with micro rotor. With this first series of automatic watches driven by the Manufacture’s new AMR13 calibre, ARMIN STROM wanted to express the essence of a fundamental law of physics – that of gravity. Thus, the laws of gravity are used in an automatic watch to transform movements into a mode of indicating the time. However, the ARMIN STROM Gravity does not simply provide a glimpse of how this transformation works, rather, the dial is designed to proudly display the micro rotor, which captures the power of the movements and transforms them into energy. The visibility of this mechanism is made possible thanks to an innovative concept of transmission for the rotor, which remains smaller in size than the diameter of the going barrel. Available in four colourways that represent the four elements: FIRE, EARTH, WATER and AIR. The ARMIN STROM Gravity boasts the same exceptional level of finishing that has contributed to the reputation of the brand and of its eponymous founder. This is a timepiece that will appeal to connoisseurs of fine watchmaking wishing to celebrate the movement in all its forms.

    Tourbillon Collection: The Manufacture joins the highly exclusive club of horologers that develop and produce their own tourbillon movements. The tourbillon of the new ATC11 calibre is distinguished by a lever worked in 18ct white gold and an assembly that places the balance wheel and seconds pinion on the same axis. A hallmark of the Tourbillon Collection is the exposed, intricate inner mechanics. The brand has promoted modern forms of skeletonising, with designs integrated from the early stages of the calibre before being entirely crafted by hand in the Manufacture. Based on the elements FIRE, EARTH, WATER and AIR present the brand’s aesthetic genius and pays testament to the Manufacture’s full spectrum of watchmaking skills.

    Manual Collection: The Manual collection, equipped with the hand-decorated AMW11 caliber, has a split-level dial that adds a sense of depth. This limited edition comes in four element versions – earth, water, air and fire.

    One Week Collection: Fitted with the first manual rewind caliber fully produced within the manufacture, the ARM09, this skeleton collection equipped with a power reserve comes in four different versions mirroring the four elements, and provides a breath-taking view of its differential gearings.

  • Contact Armin Strom

    Bözingenstrasse 46
    CH - 2502 Biel / Bienne
    Tel +41 32 343 33 44

    Official Website


The watch list

Featured Armin Strom Watches

  • Thumbnail Armin Strom - Tourbillon - Tourbillon Water - ST13-TW.50

    Armin Strom

    Tourbillon Water

  • Thumbnail Armin Strom - Gravity Collection - Gravity Earth - ST13-GE.90

    Armin Strom

    Gravity Earth

  • Thumbnail Armin Strom - ARMIN MANUAL AIR

    Armin Strom

    Manual Air

  • Thumbnail Armin Strom - One Week - One Week Fire - RG10-WF.5N

    Armin Strom

    One Week Fire

  • Thumbnail Armin Strom - Reference ST09-CR.75

    Armin Strom

    Blue Chip Skeleton

    Blue Chip Chrono Skeleton

All news about Armin Strom

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Mechanics. Unveiled.

— In the wake of the Geneva wonder week that was already all about extremely revealing designs, Baselworld confirms the trend: 2015 is indeed the year of the skeleton.
MARCH 27, 2015
Armin Strom, Hysek, Claude Meylan, Perrelet
Manual Gumball 3000 © Armin Strom
Armin Strom

Manual Gumball 3000

— Official watch partner of the transcontinental Gumball 3000 rally, Armin Strom introduces three watches to commemorate the rally.
MARCH 19, 2015
Armin Strom, Gumball 3000
Armin Strom

Gumball 3000

— In 2015, Armin Strom is the official watch partner of the transcontinental Gumball 3000 rally.
MARCH 06, 2015
Gumball 3000 parade ©
Armin Strom

Partner of the Gumball 3000

— Armin Strom will serve as the official 2015 watch partner for the world-renowned super car rally.
JANUARY 29, 2015
Sebastian Marten © Armin Strom
Armin Strom

New Head of Sales

— Sebastian Marten has been the new Head of Sales at the watch manufacturer since 1 December 2014.
JANUARY 17, 2015
Gravity Water personnalisée avec les initiales RG © Armin Strom
Armin Strom

Personalize your timepiece!

— Each Armin Strom can be personalized with its owner's initials on the case.
DECEMBER 19, 2014
Zenith, Slyde, Blancpain, Philipps, Hublot

What you might have missed last month

— Here is our monthly review of some of the news you might have missed on Worldtempus.
DECEMBER 04, 2014
Skeleton Pure
Armin Strom

Video. Armin Strom Skeleton Pure Collection

— The movies shows the timepieces Earth, Air, Fire and Water, all part of the Skeleton Pure Collection.
NOVEMBER 14, 2014
SalonQP 2014

A weekend of firsts at SalonQP

— Aside from presenting for the first time models never before seen in the UK, or even in Europe, SalonQP this year also served as a showcase for the best in British watchmaking as well as a launch platform for new brands.
NOVEMBER 12, 2014
Skeleton Pure Air © Armin Strom
Armin Strom

Skeleton Pure, Earth and Air

— The Skeleton Pure collection is rounded off with the Earth and Air models which have just been unveiled at SalonQP in London. The Fire and Water versions were presented at the SIAR in Mexico.
NOVEMBER 08, 2014
Skeleton Pure Water © Armin Strom
Armin Strom

Skeleton Pure, Water and Fire

— The new Skeleton Pure eliminates anything extraneous from the bare caliber and highlights the layered construction of the movement by colorizing the essential components.
OCTOBER 24, 2014
A group photo of the CEOs from the Swiss watch brands exhibiting at the SIAR 2014

2014 edition opens in Mexico

— The Salon Internacional Alta Relojeria, the most important regional watch exhibition in Latin America, opened its doors to the public today at the St. Regis hotel in downtown Mexico City.
OCTOBER 21, 2014
Armin Strom Gravity Date Fire zoom
Armin Strom

Gravity Date Fire

— The best gifts come wrapped in gold and with its 18k rose gold case, the Gravity Date Fire is a popular choice among the brand's collectors.
SEPTEMBER 13, 2014
  • Thumbnail Sharapova, Ronaldo, Jenson Button, Armin Strom, Hermès, GPHG, Piaget, Romain Gauthier

    What you might have missed last month

    — We bring you a review of some of the items worthy of note from the past month of coverage on Worldtempus.
    SEPTEMBER 10, 2014
  • Thumbnail  Calibre ARM09_S © Armin Strom
    Armin Strom

    Elementary watchmaking

    — The Armin Strom brand has come a long way in its relatively short history and today produces some 95% of its own movement components at its discreet...
    AUGUST 29, 2014
  • Thumbnail WorldTempus Newsletter: Secrets and speculation

    Secrets and speculation

    — Tensions mount ahead of the publication of the watches going through to the second round of voting in the Geneva Watchmaking Grand Prix. Plus interviews,...
    AUGUST 25, 2014
  • Thumbnail Geneva Watchmaking Grand Prix 2014 men's watch category
    Geneva Watchmaking Grand Prix

    Spoilt for choice in the men’s category

    — There’s just a hint of understatement in the men’s category at the 2014 Geneva Watchmaking Grand Prix, with brands restricted in the adornments allowed – both...
    AUGUST 18, 2014
  • Thumbnail GPHG 2014 sports watches
    Geneva Watchmaking Grand Prix

    Sports watches

    — A sports watch can mean different things to different people, which the rules of the Geneva Watchmaking Grand Prix take into account with the vaguest...
    AUGUST 01, 2014
  • Thumbnail Racing Manual
    Armin Strom

    Racing Manual

    — For the 2014 Formula 1 season Armin Strom proposes an updating of its Racing collection, with two new calibres made from a Formula 1 engine.
    JULY 31, 2014
  • Thumbnail Armin Strom Sailing Team video
    Armin Strom

    Video. Faster than the wind

    — Top sailor and brand's ambassador Flavio Marazzi leads the Armin Strom Sailing Team as it competes this summer in the Great Cup 32 Sailing Series.
    JULY 18, 2014
  • Thumbnail blanc
    White watches

    Fashion that never goes out of fashion

    — Seasons come and go but white remains invariably on-trend. This summer, the chic, refined and most luminous of “colours” once again makes its timeless nature...
    JULY 16, 2014
  • Thumbnail Max Chilton of the Marussia F1 Team
    Armin Strom

    Interview in the heart of F1

    — Max Chilton took time to discuss his Armin Strom Racing Gravity watch with Serge Michel, owner of Armin Strom.
    JUNE 29, 2014