Baume & Mercier

“Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Baume & Mercier

    In 1830, the Baume family opened its first watchmaking outlet in the Swiss Jura. The aim of the Baume brothers, the Firm's founders, was to make high-quality traditional watches.

    In 1848, they opened their first workshop in London, named “Baume Brothers”. This business in Britain enabled them to export their timepieces throughout the British Empire, from India to Africa and Burma.

    In 1876, the Firm further specialised in complications – minute repeaters, calendars and tourbillons. In this way, at various Universal Expositions, it won ten Grand Prix awards and six gold medals. Meanwhile, Baume regularly passed the tests conducted by the Kew Observatory near London.

    At the dawn of the Belle Epoque in the 1920s, the third generation of the family – in the person of the young William Baume – decided to embark on a partnership with Paul Mercier, an international businessman. As a result, the Firm was renamed ‘Baume & Mercier'.

    The Manufacture of the same name was opened in Geneva and received “Geneva Seal” certification in 1919.

    In 1935, William Baume retired for health reasons, followed two years later by Paul Mercier. Two new names took over the management of the Manufacture: Count Constantin de Gorski and the Ponti family, Italian goldsmiths.

    Shortly after the Second World War in 1952, Baume & Mercier bought a new production site in Le Brassus, specifically to make its chronographs.

    From 1971 onwards, with its ‘Tronosonic' model, Baume & Mercier became one of the first manufactures to adopt the new electronic tuning fork movements, the forerunners of quartz.

    Nine years later, Baume & Mercier became a part of what was to become the Richemont Group.

    Continuing its expansion, in 2002 the Firm opened new workshops in Les Brenets in the Jura. Faithful to tradition whilst also welcoming all the latest advances, it returned to ‘établissage', the production method used by the Baume brothers throughout the nineteenth century.

    The firm has thus continued its path with new models such as the Classima Executives, Diamant, and so on.

  • Baume & Mercier's philosophy

    “Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life. Today, Baume & Mercier timepieces encapsulate the heritage of two centuries, embodied in affordable collections featuring meticulous design.

    As the holder of unique knowhow, the Firm has also developed a partnership with the Institute of Swiss Watchmaking (IOSW), a horological training establishment present in a number of cities around the world.

    Authenticity and generosity are also cardinal values for the Firm. In this respect, it is committed to an impeccable code of conduct, as certified by the Responsible Jewellery Council (RJC).

  • Baume & Mercier's 5 key dates

    1830: Maison Baume founded
    1840: first workshop opened overseas
    1918: partnership with Paul Mercier – Baume & Mercier founded
    1988: the Firm becomes a part of the future Richemont Group
    2002: new workshops opened in Les Brenets.

  • Baume & Mercier's collections

    LINEA : Linea offers the perfect blend of style and femininity with its contemporary, fun interchangeable strap. Its guiding philosophy is to be a suitable companion for women by enabling them to have a strap that matches their outfit – the height of elegance.

    CAPELAND : A warm-coloured timepiece featuring a smart casual design and vintage tones, the Capeland invites wearers to get away from it all.

    CLASSIMA : In a combination of traditional watchmaking knowhow and the elegant simplicity of a timeless model, the men's Classima collection asserts its smart, discrete vocation, counting on the subtlety of a minimalist approach to emphasise its durability.

    HAMPTON : A men's and women's collection that draws its inspiration from an Art Deco period model. It has now become a classic for the brand, cultivating a certain idea of elegance.

    CLIFTON : Embodying Swiss watchmaking tradition and the very soul of city elegance, the Clifton collection is both contemporary and iconic. It comprises clearly recognisable men's timepieces that blend classicism and modernity.

  • Contact Baume & Mercier

    Baume & Mercier
    Chemin de la Chênaie 50
    CH-1293 Bellevue/GE
    T. +41 22 580 29 48

    Official website


The watch list

Featured Baume & Mercier Watches

  • Baume & Mercier Clifton 1892 Tourbillon Volant M0A10143 - face view

    Baume & Mercier


    1892 Flying Tourbillon

  • Baume & Mercier - Classima Executives

    Baume & Mercier

    Classima Executives

  • Baume & Mercier - Classic 8748

    Baume & Mercier


    Classic 8748

  • Baume & Mercier - Willieam Baume Collection 8796

    Baume & Mercier

    William Baume Collection

    Willieam Baume Collection 8796

  • Baume & Mercier - Capeland 10006

    Baume & Mercier

    Capeland 10006

All news about Baume & Mercier

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Baume & Mercier

Passione Engadina

— To celebrate the fourth edition of the Passione Engadina, Baume & Mercier has designed the Capeland Flyback Passione Engadina watch.
AUGUST 20, 2015
Baume & Mercier
Photo objectif

A watch photo crisis?

— Why are today's watch photos so little creative and so often boring?
AUGUST 20, 2015
Baume & Mercier
Baume & Mercier

Video. Celebrate Life’s First Successes with the Classima

— Baume & Mercier launches a new film for the Classima collection’s international digital campaign.
JULY 29, 2015

Eyes on the prizes, for readers and brands

— Our new monthly competition and news from Only Watch and GPHG 2015
JULY 06, 2015
Baume & Mercier Capland Shelby Cobra
Baume & Mercier

Video. New Capeland Shelby® Cobra watch

— Take a closer look at the New Capland Shelby® Cobra watch.
JUNE 26, 2015
Baume & Mercier
Baume & Mercier

Video. Linea summer edition 2015

— Discover the vivid and pop art-inspired colors of the new Linea models.
JUNE 11, 2015
Aiguilles de montres
Watch hands

The finer points of creativity under threat

— Despite their modest size, hands play a critical role in defining the style of a watch.
JUNE 03, 2015
Baume & Mercier Clifton 10205.
Baume & Mercier

Two watches to say "yes"

— More than anything else, marriage is one of the important moments in life. What is better than two authentic watches to say yes?
MAY 27, 2015
Alain Zimmermann et une AC-Cobra originale © David Carteron / Delos Communications
Baume & Mercier

The subtle strategy of the Cobra

— Baume & Mercier has earned the rights to watchmaking usage of the much sought-after Shelby Cobra brand name. It is once again entering a territory beyond its native realm. The long-term strategy of the brand, which is proving to be bolder and more disruptive than one might think, is taking shape… and proving effective.
MAY 22, 2015
Classima 10218 © Baume & Mercier
Baume & Mercier

Classima, the watch of young graduates

— As the ideal watch for celebrating a graduation or succeeding at an important exam, the Classima is also a precious initiation into the world of Swiss watchmaking.
MAY 16, 2015

Win an Ernest Borel Retro timepiece in our latest monthly competition

— A new competition, a preview of the Geneva auctions and some in-depth product reviews.
MAY 04, 2015
Capeland Shelby Cobra collection
Baume & Mercier

Capeland Shelby® Cobra collection

— To celebrate the 50th anniversary of Carroll Shelby's victory in the FIA World Championship, Baume & Mercier presents two new limited-edition chronographs.
APRIL 19, 2015
Baume & Mercier, Hampton Medium Quartz 10153, Hampton Lady Small Quartz 10186
Baume & Mercier

Hampton Medium 10153 and Hampton Lady Small 10186

— Baume & Mercier celebrates Mother’s Day and Father’s Day with two new interpretations of the iconic Hampton model.
APRIL 13, 2015
  • Montblanc Tourbillon Cylindrique Geosphères Vasco da Gama edition
    SIHH 2015

    Day 4: Vibrating diamonds, geospheres and an automotive skeleton

    — Cartier presented the second new type of diamond setting seen at the SIHH this week. Montblanc unveiled its Vasco da Gama collection and Ralph Lauren unveiled...
    JANUARY 23, 2015
  • Baume & Mercier Classima 10216
    Baume & Mercier

    New Classima Men

    — Available in steel or two-tone versions, the new Classima Men’s version now comes in a 40 mm case size and it features a sapphire crystal caseback.
    JANUARY 23, 2015
  • Baume & Mercier Promesse 10199
    Baume & Mercier

    Promesse 10199

    — For the SIHH 2015, Baume & Mercier enriches the Promesse line with a diamond-set polished stainless steel watch adorned with a natural mother-of-pearl bezel.
    JANUARY 20, 2015