Baume & Mercier

“Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Baume & Mercier

    In 1830, the Baume family opened its first watchmaking outlet in the Swiss Jura. The aim of the Baume brothers, the Firm's founders, was to make high-quality traditional watches.

    In 1848, they opened their first workshop in London, named “Baume Brothers”. This business in Britain enabled them to export their timepieces throughout the British Empire, from India to Africa and Burma.

    In 1876, the Firm further specialised in complications – minute repeaters, calendars and tourbillons. In this way, at various Universal Expositions, it won ten Grand Prix awards and six gold medals. Meanwhile, Baume regularly passed the tests conducted by the Kew Observatory near London.

    At the dawn of the Belle Epoque in the 1920s, the third generation of the family – in the person of the young William Baume – decided to embark on a partnership with Paul Mercier, an international businessman. As a result, the Firm was renamed ‘Baume & Mercier'.

    The Manufacture of the same name was opened in Geneva and received “Geneva Seal” certification in 1919.

    In 1935, William Baume retired for health reasons, followed two years later by Paul Mercier. Two new names took over the management of the Manufacture: Count Constantin de Gorski and the Ponti family, Italian goldsmiths.

    Shortly after the Second World War in 1952, Baume & Mercier bought a new production site in Le Brassus, specifically to make its chronographs.

    From 1971 onwards, with its ‘Tronosonic' model, Baume & Mercier became one of the first manufactures to adopt the new electronic tuning fork movements, the forerunners of quartz.

    Nine years later, Baume & Mercier became a part of what was to become the Richemont Group.

    Continuing its expansion, in 2002 the Firm opened new workshops in Les Brenets in the Jura. Faithful to tradition whilst also welcoming all the latest advances, it returned to ‘établissage', the production method used by the Baume brothers throughout the nineteenth century.

    The firm has thus continued its path with new models such as the Classima Executives, Diamant, and so on.

  • Baume & Mercier's philosophy

    “Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life. Today, Baume & Mercier timepieces encapsulate the heritage of two centuries, embodied in affordable collections featuring meticulous design.

    As the holder of unique knowhow, the Firm has also developed a partnership with the Institute of Swiss Watchmaking (IOSW), a horological training establishment present in a number of cities around the world.

    Authenticity and generosity are also cardinal values for the Firm. In this respect, it is committed to an impeccable code of conduct, as certified by the Responsible Jewellery Council (RJC).

  • Baume & Mercier's 5 key dates

    1830: Maison Baume founded
    1840: first workshop opened overseas
    1918: partnership with Paul Mercier – Baume & Mercier founded
    1988: the Firm becomes a part of the future Richemont Group
    2002: new workshops opened in Les Brenets.

  • Baume & Mercier's collections

    LINEA : Linea offers the perfect blend of style and femininity with its contemporary, fun interchangeable strap. Its guiding philosophy is to be a suitable companion for women by enabling them to have a strap that matches their outfit – the height of elegance.

    CAPELAND : A warm-coloured timepiece featuring a smart casual design and vintage tones, the Capeland invites wearers to get away from it all.

    CLASSIMA : In a combination of traditional watchmaking knowhow and the elegant simplicity of a timeless model, the men's Classima collection asserts its smart, discrete vocation, counting on the subtlety of a minimalist approach to emphasise its durability.

    HAMPTON : A men's and women's collection that draws its inspiration from an Art Deco period model. It has now become a classic for the brand, cultivating a certain idea of elegance.

    CLIFTON : Embodying Swiss watchmaking tradition and the very soul of city elegance, the Clifton collection is both contemporary and iconic. It comprises clearly recognisable men's timepieces that blend classicism and modernity.

  • Contact Baume & Mercier

    Baume & Mercier
    Chemin de la Chênaie 50
    CH-1293 Bellevue/GE
    T. +41 22 580 29 48

    Official website


The watch list

Featured Baume & Mercier Watches

  • Baume & Mercier Clifton 1892 Tourbillon Volant M0A10143 - face view

    Baume & Mercier


    1892 Flying Tourbillon

  • Baume & Mercier - Classical 8070

    Baume & Mercier


    Classical 8070

  • Baume & Mercier - Square 8749

    Baume & Mercier


    Square 8749

  • Baume & Mercier - Riviera Magnum XXL Automatique 

    Baume & Mercier


    Magnum XXL Automatique 

  • Baume & Mercier - Linea 10010

    Baume & Mercier

    Linea 10010

All news about Baume & Mercier

Filtered by:
Pocket watches

Is the pocket watch back in vogue?

— We take a look at three new pocket watches launched over the past few weeks.
OCTOBER 08, 2015
Baume & Mercier

Video. Clifton 1830 Pocket watch 5 Minute Repeater

— Inspired by history, Baume & Mercie celebrates its 185 years at the 2015 Watches and Wonders exhibition with the specially released Clifton 1830 Pocket Watch Five Minute Repeater.
OCTOBER 03, 2015
Baume & Mercier
Baume & Mercier

Video. Billboard in Milan

— Even Milan is wearing a Clifton watch during the fashion week!
OCTOBER 02, 2015
Baume & Mercier Clifton 1830 - 8 jours de Réserve de marche
Baume & Mercier

Clifton 1830 - 8-Day Power Reserve

— Baume & Mercier is celebrating its 185th anniversary at the Watches & Wonders Exhibition and using the opportunity to unveil the Clifton 1830 - 8-Day Power Reserve.
OCTOBER 01, 2015
Baume & Mercier
Baume & Mercier

Passione Engadina

— To celebrate the fourth edition of the Passione Engadina, Baume & Mercier has designed the Capeland Flyback Passione Engadina watch.
AUGUST 20, 2015
Photo objectif

A watch photo crisis?

— Why are today's watch photos so little creative and so often boring?
AUGUST 20, 2015
Baume & Mercier
Baume & Mercier

Video. Celebrate Life’s First Successes with the Classima

— Baume & Mercier launches a new film for the Classima collection’s international digital campaign.
JULY 29, 2015

Eyes on the prizes, for readers and brands

— Our new monthly competition and news from Only Watch and GPHG 2015
JULY 06, 2015
Baume & Mercier Capland Shelby Cobra
Baume & Mercier

Video. New Capeland Shelby® Cobra watch

— Take a closer look at the New Capland Shelby® Cobra watch.
JUNE 26, 2015
Baume & Mercier
Baume & Mercier

Video. Linea summer edition 2015

— Discover the vivid and pop art-inspired colors of the new Linea models.
JUNE 11, 2015
Aiguilles de montres
Watch hands

The finer points of creativity under threat

— Despite their modest size, hands play a critical role in defining the style of a watch.
JUNE 03, 2015
Baume & Mercier Clifton 10205.
Baume & Mercier

Two watches to say "yes"

— More than anything else, marriage is one of the important moments in life. What is better than two authentic watches to say yes?
MAY 27, 2015
Alain Zimmermann et une AC-Cobra originale © David Carteron / Delos Communications
Baume & Mercier

The subtle strategy of the Cobra

— Baume & Mercier has earned the rights to watchmaking usage of the much sought-after Shelby Cobra brand name. It is once again entering a territory beyond its native realm. The long-term strategy of the brand, which is proving to be bolder and more disruptive than one might think, is taking shape… and proving effective.
MAY 22, 2015
  • Baume & Mercier at the SIHH 2015
    Baume & Mercier

    Video. SIHH 2015

    — An exclusive look behind the scenes of this year’s Baume & Mercier booth.
    FEBRUARY 11, 2015
  • Baume & Mercier, St-Valentin, Promesse
    Baume & Mercier


    — Baume & Mercier celebrates Valentine's Day with two new variations of the Promesse line.
    FEBRUARY 06, 2015
  • Baume & Mercier Linea ref. 10228-10229-10230-10231
    Baume & Mercier

    Linea, brilliant hues

    — The Linea range is enhanced by four new colorful and vibrant straps.
    JANUARY 29, 2015