Baume & Mercier

“Life is about moments”: with this motto as its signature, Baume & Mercier expresses its desire to design timeless watches that forever safeguard the emotion of shared moments.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Baume & Mercier

    In 1830, the Baume family opened its first watchmaking outlet in the Swiss Jura. The aim of the Baume brothers, the Firm's founders, was to make high-quality traditional watches.

    In 1848, they opened their first workshop in London, named “Baume Brothers”. This business in Britain enabled them to export their timepieces throughout the British Empire, from India to Africa and Burma.

    In 1876, the Firm further specialised in complications – minute repeaters, calendars and tourbillons. In this way, at various Universal Expositions, it won ten Grand Prix awards and six gold medals. Meanwhile, Baume regularly passed the tests conducted by the Kew Observatory near London.

    At the dawn of the Belle Epoque in the 1920s, the third generation of the family – in the person of the young William Baume – decided to embark on a partnership with Paul Mercier, an international businessman. As a result, the Firm was renamed ‘Baume & Mercier'.

    The Manufacture of the same name was opened in Geneva and received “Geneva Seal” certification in 1919.

    In 1935, William Baume retired for health reasons, followed two years later by Paul Mercier. Two new names took over the management of the Manufacture: Count Constantin de Gorski and the Ponti family, Italian goldsmiths.

    Shortly after the Second World War in 1952, Baume & Mercier bought a new production site in Le Brassus, specifically to make its chronographs.

    From 1971 onwards, with its ‘Tronosonic' model, Baume & Mercier became one of the first manufactures to adopt the new electronic tuning fork movements, the forerunners of quartz.

    Nine years later, Baume & Mercier became a part of what was to become the Richemont Group.

    Continuing its expansion, in 2002 the Firm opened new workshops in Les Brenets in the Jura. Faithful to tradition whilst also welcoming all the latest advances, it returned to ‘établissage', the production method used by the Baume brothers throughout the nineteenth century.

    The firm has thus continued its path with new models such as the Classima Executives, Diamant, and so on.

  • Baume & Mercier's philosophy

    “Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life. Today, Baume & Mercier timepieces encapsulate the heritage of two centuries, embodied in affordable collections featuring meticulous design.

    As the holder of unique knowhow, the Firm has also developed a partnership with the Institute of Swiss Watchmaking (IOSW), a horological training establishment present in a number of cities around the world.

    Authenticity and generosity are also cardinal values for the Firm. In this respect, it is committed to an impeccable code of conduct, as certified by the Responsible Jewellery Council (RJC).

  • Baume & Mercier's 5 key dates

    1830: "Frères Baume" open their first watch business in the Swiss Jura

    1918: partnership with Paul Mercier – Baume & Mercier Maison founded in Geneva

    1988: the Firm becomes a part of the future Richemont Group

    2002: watchmaking workshops opened in Les Brenets in the Swiss Jura

    2015: Maison's anniversary, 185 years


  • Baume & Mercier's collections

    CLASSIMA: in a combination of traditional watchmaking knowhow and the elegant simplicity of a timeless model, the men's and women's Classima collection asserts its smart, discrete vocation, counting on the subtlety of a minimalist approach to emphasise its durability.
    CLIFTON: embodying Swiss watchmaking tradition and the very soul of city elegance, the Clifton collection is both contemporary and iconic. It comprises clearly recognisable men's timepieces that blend classicism and modernity.
    CAPELAND: a warm-coloured timepiece featuring a smart casual design and vintage tones, the Capeland invites wearers to get away from it all.
    PROMESSE: blend of horological tradition and an original design that renders it truly timeless. The Promesse appeals to all modern, independent women with a penchant for elegance. Because elegance is above all a question of personality, Promesse welcomes a new mini-size: the Petite Promesse.

    LINEA : Linea offers the perfect blend of style and femininity with its contemporary, fun interchangeable strap. Its guiding philosophy is to be a suitable companion for women by enabling them to have a strap that matches their outfit – the height of elegance.
    HAMPTON : a men's and women's collection that draws its inspiration from an Art Deco period model. It has now become a classic for the brand, cultivating a certain idea of elegance.

  • Contact Baume & Mercier

    Baume & Mercier
    Chemin de la Chênaie 50
    CH-1293 Bellevue/GE
    T. +41 22 580 29 48

    Official website


The watch list

Featured Baume & Mercier Watches

  • Baume & Mercier - Classima

    Baume & Mercier


  • Baume & Mercier - Capeland Shelby® Cobra 1963

    Baume & Mercier

    Capeland Shelby® Cobra 1963

  • Baume & Mercier Classima Femme Quartz Acier Phases De Lune 10226 Watch Front View

    Baume & Mercier


    Women Quartz Steel Moon Phases

  • Baume & Mercier - Clifton Chronograph Complete Calendar

    Baume & Mercier

    Clifton Chronograph Complete Calendar

  • Baume & Mercier - Petite Promesse

    Baume & Mercier

    Petite Promesse

All news about Baume & Mercier

Filtered by:
Baume & Mercier

Video. Clifton Perpetual Calendar

— Baume & Mercier presents the Clifton Perpetual Calendar, an exquisite piece of high watchmaking - precise and beautiful.
NOVEMBER 29, 2016
Baume&Mercier Clifton Quantième Perpétuel
Baume & Mercier Classima
Baume & Mercier

Celebrating those special moments in life

— The concept of watches as gifts is part of Baume & Mercier’s DNA. The twin Classima watches in red gold continue this tradition.
NOVEMBER 26, 2016
Dubai Watch Week
Dubai Watch Week

A benchmark event

— A look back at a hectic but highly informative and constructive visit to the Dubai Watch Week 2016.
NOVEMBER 25, 2016

Welcome to Cabestan and Montandon & Co.

— A week of Dubai Watch Week coverage, SIHH previews and two new partner brands on WorldTempus
NOVEMBER 21, 2016
Baume & Mercier Cclifton perpetual calendar
Baume & Mercier

The Clifton collection gains a perpetual calendar

— As it does every year, Baume & Mercier is enriching its Clifton Collection with a new exclusive watch.
NOVEMBER 21, 2016
Baume & Mercier

Video. The new Petite Promesse

— See the new Petite Promesse at Fashion Forward Dubai
OCTOBER 25, 2016
Baume & Mercier

Clifton Perpetual Calendar

— The new mechanical achievement from Baume & Mercier.
OCTOBER 17, 2016
Limited edition watches

You don't have to have been there to enjoy them!

— Some “limited edition” watches are created especially for the participants in a particular event, and yet the general public also has access to them. Given the many hidden treasures they include, it would be a shame to pass up the opportunity!
OCTOBER 05, 2016
Baume & Mercier Passione Engadina
Baume & Mercier

Video. Passione Engadina 2016

— This year, Baume & Mercier was the main sponsor of the vintage car rally, Passione Engadina.
SEPTEMBER 17, 2016
Baume & Mercier Petite Promesse
Baume & Mercier

Video. The new Petite Promesse

— Discover the new Petite Promesse.
SEPTEMBER 06, 2016
Baume & Mercier Capeland Shelby Cobra CSX 2000 Edition
Baume & Mercier

Capeland Shelby Cobra CSX 2000 Edition

— This unique watch was presented for auction on August 19th, 2016, in Monterey, to coincide with the sale of Shelby Cobra CSX 2000 car.
SEPTEMBER 02, 2016
Baume & Mercier Passione Engadina
Baume & Mercier

Passione Engadina

— Baume & Mercier joined the vintage car rally for the third time, and was this year the principal sponsor.
AUGUST 25, 2016
Pleine Lune
Moon phase

An impossible exercise?

— Today, 18 August, there’s a full moon. The moon phase complication, a popular watchmaking exercise since the 17th century, sometimes struggles to stay current. Nevertheless, some brave watchmakers continue to offer some remarkable interpretations.
AUGUST 18, 2016
  • Baume & Mercier “TaorminaFilmFest”
    Baume & Mercier

    62nd “TaorminaFilmFest”

    — Baume & Mercier celebrated cinema as main partner of the “TaorminaFilmFest”.
    AUGUST 08, 2016
  • Baume & Mercier winners
    Baume & Mercier

    Happy winner

    — The Capeland Shelby® Cobra Competition limited edition watch offered last April by WorldTempus and Baume & Mercier has found its wrist.
    AUGUST 07, 2016
  • © Festival Un Violon sur le Sable
    Baume & Mercier

    "Un Violon sur le Sable"

    — Baume & Mercier celebrates classical music for the 29th edition of the “Un Violon sur le Sable” festival.
    AUGUST 06, 2016