Baume & Mercier

“Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Baume & Mercier

    In 1830, the Baume family opened its first watchmaking outlet in the Swiss Jura. The aim of the Baume brothers, the Firm's founders, was to make high-quality traditional watches.

    In 1848, they opened their first workshop in London, named “Baume Brothers”. This business in Britain enabled them to export their timepieces throughout the British Empire, from India to Africa and Burma.

    In 1876, the Firm further specialised in complications – minute repeaters, calendars and tourbillons. In this way, at various Universal Expositions, it won ten Grand Prix awards and six gold medals. Meanwhile, Baume regularly passed the tests conducted by the Kew Observatory near London.

    At the dawn of the Belle Epoque in the 1920s, the third generation of the family – in the person of the young William Baume – decided to embark on a partnership with Paul Mercier, an international businessman. As a result, the Firm was renamed ‘Baume & Mercier'.

    The Manufacture of the same name was opened in Geneva and received “Geneva Seal” certification in 1919.

    In 1935, William Baume retired for health reasons, followed two years later by Paul Mercier. Two new names took over the management of the Manufacture: Count Constantin de Gorski and the Ponti family, Italian goldsmiths.

    Shortly after the Second World War in 1952, Baume & Mercier bought a new production site in Le Brassus, specifically to make its chronographs.

    From 1971 onwards, with its ‘Tronosonic' model, Baume & Mercier became one of the first manufactures to adopt the new electronic tuning fork movements, the forerunners of quartz.

    Nine years later, Baume & Mercier became a part of what was to become the Richemont Group.

    Continuing its expansion, in 2002 the Firm opened new workshops in Les Brenets in the Jura. Faithful to tradition whilst also welcoming all the latest advances, it returned to ‘établissage', the production method used by the Baume brothers throughout the nineteenth century.

    The firm has thus continued its path with new models such as the Classima Executives, Diamant, and so on.

  • Baume & Mercier's philosophy

    “Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life. Today, Baume & Mercier timepieces encapsulate the heritage of two centuries, embodied in affordable collections featuring meticulous design.

    As the holder of unique knowhow, the Firm has also developed a partnership with the Institute of Swiss Watchmaking (IOSW), a horological training establishment present in a number of cities around the world.

    Authenticity and generosity are also cardinal values for the Firm. In this respect, it is committed to an impeccable code of conduct, as certified by the Responsible Jewellery Council (RJC).

  • Baume & Mercier's 5 key dates

    1830: Maison Baume founded
    1840: first workshop opened overseas
    1918: partnership with Paul Mercier – Baume & Mercier founded
    1988: the Firm becomes a part of the future Richemont Group
    2002: new workshops opened in Les Brenets.

  • Baume & Mercier's collections

    LINEA : Linea offers the perfect blend of style and femininity with its contemporary, fun interchangeable strap. Its guiding philosophy is to be a suitable companion for women by enabling them to have a strap that matches their outfit – the height of elegance.

    CAPELAND : A warm-coloured timepiece featuring a smart casual design and vintage tones, the Capeland invites wearers to get away from it all.

    CLASSIMA : In a combination of traditional watchmaking knowhow and the elegant simplicity of a timeless model, the men's Classima collection asserts its smart, discrete vocation, counting on the subtlety of a minimalist approach to emphasise its durability.

    HAMPTON : A men's and women's collection that draws its inspiration from an Art Deco period model. It has now become a classic for the brand, cultivating a certain idea of elegance.

    CLIFTON : Embodying Swiss watchmaking tradition and the very soul of city elegance, the Clifton collection is both contemporary and iconic. It comprises clearly recognisable men's timepieces that blend classicism and modernity.

  • Contact Baume & Mercier

    Baume & Mercier
    Chemin de la Chênaie 50
    CH-1293 Bellevue/GE
    T. +41 22 580 29 48

    Official website


  • Baume & Mercier
The watch list

Featured Baume & Mercier Watches

  • Thumbnail Baume & Mercier Clifton 1892 Tourbillon Volant M0A10143 - face view

    Baume & Mercier


    1892 Flying Tourbillon

  • Thumbnail Baume & Mercier - Classima Executives

    Baume & Mercier

    Classima Executives

  • Thumbnail Baume & Mercier - Classic 8748

    Baume & Mercier


    Classic 8748

  • Thumbnail Baume & Mercier - Willieam Baume Collection 8796

    Baume & Mercier

    William Baume Collection

    Willieam Baume Collection 8796

  • Thumbnail Baume & Mercier - Capeland 10006

    Baume & Mercier

    Capeland 10006

All news about Baume & Mercier

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Baume & Mercier

Classima Moon Phases

— The pure lines of this creative yet dainty new 36.5 mm-diameter steel model embody an original vision of feminine elegance.
FEBRUARY 18, 2015
Baume & Mercier, Classima Phases de Lune
Baume & Mercier Saint-Valentin
Baume & Mercier

Vidéo. Valentine's Day

— Choose a Promesse watch as a gift for St. Valentine
FEBRUARY 14, 2015
Baume & Mercier at the SIHH 2015
Baume & Mercier

Video. SIHH 2015

— An exclusive look behind the scenes of this year’s Baume & Mercier booth.
FEBRUARY 11, 2015
Baume & Mercier, St-Valentin, Promesse
Baume & Mercier


— Baume & Mercier celebrates Valentine's Day with two new variations of the Promesse line.
FEBRUARY 06, 2015
Baume & Mercier Linea ref. 10228-10229-10230-10231
Baume & Mercier

Linea, brilliant hues

— The Linea range is enhanced by four new colorful and vibrant straps.
JANUARY 29, 2015
Baume & Mercier, Clifton Grande Date
SIHH 2015

Baume & Mercier : under the sign of self-winding

— Baume & Mercier continues its mechanisation, feminisation and its masculine adventures.
JANUARY 24, 2015
Montblanc Tourbillon Cylindrique Geosphères Vasco da Gama edition
SIHH 2015

Day 4: Vibrating diamonds, geospheres and an automotive skeleton

— Cartier presented the second new type of diamond setting seen at the SIHH this week. Montblanc unveiled its Vasco da Gama collection and Ralph Lauren unveiled its first skeleton model
JANUARY 23, 2015
Baume & Mercier Classima 10216
Baume & Mercier

New Classima Men

— Available in steel or two-tone versions, the new Classima Men’s version now comes in a 40 mm case size and it features a sapphire crystal caseback.
JANUARY 23, 2015
Baume & Mercier Promesse 10199
Baume & Mercier

Promesse 10199

— For the SIHH 2015, Baume & Mercier enriches the Promesse line with a diamond-set polished stainless steel watch adorned with a natural mother-of-pearl bezel.
JANUARY 20, 2015
Day & Night

24 hours in the life of a woman (who loved watches)

— You change your watch like you change your shirt. You match your timepieces to your appointments. You find the idea of not wearing one unthinkable. Your motto? A watch for every occasion.
JANUARY 04, 2015
Promesse  © Baume & Mercier
Baume & Mercier

Promesse, beyond words

— Baume & Mercier introduces the new Promesse collection, tinged with a Seventies mood yet inherently timeless.
JANUARY 03, 2015
Happy New Year  © DR

2015: best wishes from watch industry CEOs

— Since 2014 is already a thing of the past for most watch industry CEOs, what could one wish them for 2015? WorldTempus has already popped the question.
DECEMBER 31, 2014
Give the gift of time this holiday season
Baume & Mercier

Video. Give the gift of time this holiday season

— This films tells us that during holiday season, there is nothing better than spending time together.
DECEMBER 21, 2014
  • Thumbnail Hampton Automatic © Baume & Mercier.
    Baume & Mercier

    Hampton Automatic Watch

    — The Hampton collection is celebrating its 20th anniversary this year with two new automatic steel watches.
    DECEMBER 15, 2014
  • Thumbnail Clifton Automatique Grande Date et Réserve de Marche 10205 © Baume & Mercier
    Baume & Mercier

    Clifton Automatic Big Date and Power Reserve 10205

    — The new Clifton watch is inspired by the brand's rich watchmaking tradition.
    DECEMBER 12, 2014
  • Thumbnail Noël musical
    Christmas gifts

    Time for music!

    — Why not give music fans who already have every imaginable album a watch either dedicated to their idol or somewhat more discreetly connected to the world of...
    DECEMBER 12, 2014
  • Thumbnail Promesse ref. 10184 © Baume & Mercier
    Baume & Mercier

    A winner from England

    — A Baume & Mercier Promesse watch was up for grabs in our September competition. Here is the winner!
    NOVEMBER 08, 2014
  • Thumbnail Noël
    Christmas gifts

    Christmas for women struggling to make up their minds

    — You’re wavering between a small and big model, between a quartz and a mechanical movement, between a decidedly different kind of watch and a classic timepiece....
    NOVEMBER 05, 2014
  • Thumbnail Couleurs

    Watchmaking decoded by a colourist

    — Is the watchmaking industry afraid of colour? Compared with jewellery, watches rarely attempt any chromatic audacity. Jean-Gabriel Causse, a colourist, decodes...
    NOVEMBER 03, 2014