Baume & Mercier

“Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Baume & Mercier

    In 1830, the Baume family opened its first watchmaking outlet in the Swiss Jura. The aim of the Baume brothers, the Firm's founders, was to make high-quality traditional watches.

    In 1848, they opened their first workshop in London, named “Baume Brothers”. This business in Britain enabled them to export their timepieces throughout the British Empire, from India to Africa and Burma.

    In 1876, the Firm further specialised in complications – minute repeaters, calendars and tourbillons. In this way, at various Universal Expositions, it won ten Grand Prix awards and six gold medals. Meanwhile, Baume regularly passed the tests conducted by the Kew Observatory near London.

    At the dawn of the Belle Epoque in the 1920s, the third generation of the family – in the person of the young William Baume – decided to embark on a partnership with Paul Mercier, an international businessman. As a result, the Firm was renamed ‘Baume & Mercier'.

    The Manufacture of the same name was opened in Geneva and received “Geneva Seal” certification in 1919.

    In 1935, William Baume retired for health reasons, followed two years later by Paul Mercier. Two new names took over the management of the Manufacture: Count Constantin de Gorski and the Ponti family, Italian goldsmiths.

    Shortly after the Second World War in 1952, Baume & Mercier bought a new production site in Le Brassus, specifically to make its chronographs.

    From 1971 onwards, with its ‘Tronosonic' model, Baume & Mercier became one of the first manufactures to adopt the new electronic tuning fork movements, the forerunners of quartz.

    Nine years later, Baume & Mercier became a part of what was to become the Richemont Group.

    Continuing its expansion, in 2002 the Firm opened new workshops in Les Brenets in the Jura. Faithful to tradition whilst also welcoming all the latest advances, it returned to ‘établissage', the production method used by the Baume brothers throughout the nineteenth century.

    The firm has thus continued its path with new models such as the Classima Executives, Diamant, and so on.

  • Baume & Mercier's philosophy

    “Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life. Today, Baume & Mercier timepieces encapsulate the heritage of two centuries, embodied in affordable collections featuring meticulous design.

    As the holder of unique knowhow, the Firm has also developed a partnership with the Institute of Swiss Watchmaking (IOSW), a horological training establishment present in a number of cities around the world.

    Authenticity and generosity are also cardinal values for the Firm. In this respect, it is committed to an impeccable code of conduct, as certified by the Responsible Jewellery Council (RJC).

  • Baume & Mercier's 5 key dates

    1830: Maison Baume founded
    1840: first workshop opened overseas
    1918: partnership with Paul Mercier – Baume & Mercier founded
    1988: the Firm becomes a part of the future Richemont Group
    2002: new workshops opened in Les Brenets.

  • Baume & Mercier's collections

    LINEA : Linea offers the perfect blend of style and femininity with its contemporary, fun interchangeable strap. Its guiding philosophy is to be a suitable companion for women by enabling them to have a strap that matches their outfit – the height of elegance.

    CAPELAND : A warm-coloured timepiece featuring a smart casual design and vintage tones, the Capeland invites wearers to get away from it all.

    CLASSIMA : In a combination of traditional watchmaking knowhow and the elegant simplicity of a timeless model, the men's Classima collection asserts its smart, discrete vocation, counting on the subtlety of a minimalist approach to emphasise its durability.

    HAMPTON : A men's and women's collection that draws its inspiration from an Art Deco period model. It has now become a classic for the brand, cultivating a certain idea of elegance.

    CLIFTON : Embodying Swiss watchmaking tradition and the very soul of city elegance, the Clifton collection is both contemporary and iconic. It comprises clearly recognisable men's timepieces that blend classicism and modernity.

  • Contact Baume & Mercier

    Baume & Mercier
    Chemin de la Chênaie 50
    CH-1293 Bellevue/GE
    T. +41 22 580 29 48

    Official website


The watch list

Featured Baume & Mercier Watches

  • Thumbnail Baume & Mercier Clifton 1892 Tourbillon Volant M0A10143 - face view

    Baume & Mercier


    1892 Flying Tourbillon

  • Thumbnail Baume & Mercier - Diamant 8569

    Baume & Mercier

    Diamant 8569

  • Thumbnail Baume & Mercier - Riviera Sporty 8758

    Baume & Mercier

    Riviera Sporty 8758

  • Thumbnail Baume & Mercier - Capeland

    Baume & Mercier


  • Thumbnail Baume & Mercier - Linea 10017

    Baume & Mercier

    Linea 10017

All news about Baume & Mercier

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Baume & Mercier

The subtle strategy of the Cobra

— Baume & Mercier has earned the rights to watchmaking usage of the much sought-after Shelby Cobra brand name. It is once again entering a territory beyond its native realm. The long-term strategy of the brand, which is proving to be bolder and more disruptive than one might think, is taking shape… and proving effective.
MAY 22, 2015
Alain Zimmermann et une AC-Cobra originale © David Carteron / Delos Communications
Classima 10218 © Baume & Mercier
Baume & Mercier

Classima, the watch of young graduates

— As the ideal watch for celebrating a graduation or succeeding at an important exam, the Classima is also a precious initiation into the world of Swiss watchmaking.
MAY 16, 2015

Win an Ernest Borel Retro timepiece in our latest monthly competition

— A new competition, a preview of the Geneva auctions and some in-depth product reviews.
MAY 04, 2015
Capeland Shelby Cobra collection
Baume & Mercier

Capeland Shelby® Cobra collection

— To celebrate the 50th anniversary of Carroll Shelby's victory in the FIA World Championship, Baume & Mercier presents two new limited-edition chronographs.
APRIL 19, 2015
Baume & Mercier, Hampton Medium Quartz 10153, Hampton Lady Small Quartz 10186
Baume & Mercier

Hampton Medium 10153 and Hampton Lady Small 10186

— Baume & Mercier celebrates Mother’s Day and Father’s Day with two new interpretations of the iconic Hampton model.
APRIL 13, 2015
Baume & Mercier Clifton 8 jours de Réserve de marche
Baume & Mercier

Clifton 8-Day Power reserve

— This 185-piece limited edition celebrates Baume & Mercier’s 185th anniversary.
MARCH 27, 2015
Alain Zimmermann, CEO of Baume & Mercier, and Neil Cumming, CEO of Carroll Shelby Licensing
Baume & Mercier

Partnership with Carroll Shelby

— Carroll Shelby Licensing and Baume & Mercier commemorate the 50th anniversary of the FIA World Championship with a collection of Capeland Shelby®Cobra watches.
MARCH 10, 2015
Promesse réf. 10199 © Baume & Mercier
Baume & Mercier

Promesse, dedicated to women

— Baume & Mercier celebrates International Women’s Day, March 8, and dedicates the Promesse watch to all women.
MARCH 08, 2015
Baume & Mercier, Classima Phases de Lune
Baume & Mercier

Classima Moon Phases

— The pure lines of this creative yet dainty new 36.5 mm-diameter steel model embody an original vision of feminine elegance.
FEBRUARY 18, 2015
Baume & Mercier Saint-Valentin
Baume & Mercier

Vidéo. Valentine's Day

— Choose a Promesse watch as a gift for St. Valentine
FEBRUARY 14, 2015
Baume & Mercier at the SIHH 2015
Baume & Mercier

Video. SIHH 2015

— An exclusive look behind the scenes of this year’s Baume & Mercier booth.
FEBRUARY 11, 2015
Baume & Mercier, St-Valentin, Promesse
Baume & Mercier


— Baume & Mercier celebrates Valentine's Day with two new variations of the Promesse line.
FEBRUARY 06, 2015
Baume & Mercier Linea ref. 10228-10229-10230-10231
Baume & Mercier

Linea, brilliant hues

— The Linea range is enhanced by four new colorful and vibrant straps.
JANUARY 29, 2015
  • Thumbnail Baume & Mercier Promesse 10199
    Baume & Mercier

    Promesse 10199

    — For the SIHH 2015, Baume & Mercier enriches the Promesse line with a diamond-set polished stainless steel watch adorned with a natural mother-of-pearl bezel.
    JANUARY 20, 2015
  • Thumbnail
    Day & Night

    24 hours in the life of a woman (who loved watches)

    — You change your watch like you change your shirt. You match your timepieces to your appointments. You find the idea of not wearing one unthinkable. Your motto?...
    JANUARY 04, 2015
  • Thumbnail Promesse  © Baume & Mercier
    Baume & Mercier

    Promesse, beyond words

    — Baume & Mercier introduces the new Promesse collection, tinged with a Seventies mood yet inherently timeless.
    JANUARY 03, 2015