Baume & Mercier

“Life is about moments”: with this motto as its signature, Baume & Mercier expresses its desire to design timeless watches that forever safeguard the emotion of shared moments.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Baume & Mercier

    In 1830, the Baume family opened its first watchmaking outlet in the Swiss Jura. The aim of the Baume brothers, the Firm's founders, was to make high-quality traditional watches.

    In 1848, they opened their first workshop in London, named “Baume Brothers”. This business in Britain enabled them to export their timepieces throughout the British Empire, from India to Africa and Burma.

    In 1876, the Firm further specialised in complications – minute repeaters, calendars and tourbillons. In this way, at various Universal Expositions, it won ten Grand Prix awards and six gold medals. Meanwhile, Baume regularly passed the tests conducted by the Kew Observatory near London.

    At the dawn of the Belle Epoque in the 1920s, the third generation of the family – in the person of the young William Baume – decided to embark on a partnership with Paul Mercier, an international businessman. As a result, the Firm was renamed ‘Baume & Mercier'.

    The Manufacture of the same name was opened in Geneva and received “Geneva Seal” certification in 1919.

    In 1935, William Baume retired for health reasons, followed two years later by Paul Mercier. Two new names took over the management of the Manufacture: Count Constantin de Gorski and the Ponti family, Italian goldsmiths.

    Shortly after the Second World War in 1952, Baume & Mercier bought a new production site in Le Brassus, specifically to make its chronographs.

    From 1971 onwards, with its ‘Tronosonic' model, Baume & Mercier became one of the first manufactures to adopt the new electronic tuning fork movements, the forerunners of quartz.

    Nine years later, Baume & Mercier became a part of what was to become the Richemont Group.

    Continuing its expansion, in 2002 the Firm opened new workshops in Les Brenets in the Jura. Faithful to tradition whilst also welcoming all the latest advances, it returned to ‘établissage', the production method used by the Baume brothers throughout the nineteenth century.

    The firm has thus continued its path with new models such as the Classima Executives, Diamant, and so on.

  • Baume & Mercier's philosophy

    “Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life. Today, Baume & Mercier timepieces encapsulate the heritage of two centuries, embodied in affordable collections featuring meticulous design.

    As the holder of unique knowhow, the Firm has also developed a partnership with the Institute of Swiss Watchmaking (IOSW), a horological training establishment present in a number of cities around the world.

    Authenticity and generosity are also cardinal values for the Firm. In this respect, it is committed to an impeccable code of conduct, as certified by the Responsible Jewellery Council (RJC).

  • Baume & Mercier's 5 key dates

    1830: Maison Baume founded
    1840: first workshop opened overseas
    1918: partnership with Paul Mercier – Baume & Mercier founded
    1988: the Firm becomes a part of the future Richemont Group
    2002: new workshops opened in Les Brenets.

  • Baume & Mercier's collections

    CLASSIMA: in a combination of traditional watchmaking knowhow and the elegant simplicity of a timeless model, the men's and women's Classima collection asserts its smart, discrete vocation, counting on the subtlety of a minimalist approach to emphasise its durability.
    CLIFTON: embodying Swiss watchmaking tradition and the very soul of city elegance, the Clifton collection is both contemporary and iconic. It comprises clearly recognisable men's timepieces that blend classicism and modernity.
    CAPELAND: a warm-coloured timepiece featuring a smart casual design and vintage tones, the Capeland invites wearers to get away from it all.
    PROMESSE: blend of horological tradition and an original design that renders it truly timeless. The Promesse appeals to all modern, independent women with a penchant for elegance.
    LINEA : Linea offers the perfect blend of style and femininity with its contemporary, fun interchangeable strap. Its guiding philosophy is to be a suitable companion for women by enabling them to have a strap that matches their outfit – the height of elegance.
    HAMPTON : a men's and women's collection that draws its inspiration from an Art Deco period model. It has now become a classic for the brand, cultivating a certain idea of elegance.

  • Contact Baume & Mercier

    Baume & Mercier
    Chemin de la Chênaie 50
    CH-1293 Bellevue/GE
    T. +41 22 580 29 48

    Official website


The watch list

Featured Baume & Mercier Watches

  • Baume & Mercier Classima Homme Automatique Acier 10214 Watch Front View

    Baume & Mercier


    Men Steel Automatic

  • Baume & Mercier Classima Femme Quartz Acier Phases De Lune 10226 Watch Front View

    Baume & Mercier


    Women Quartz Steel Moon Phases

  • Baume & Mercier - Clifton Chronograph Complete Calendar

    Baume & Mercier

    Clifton Chronograph Complete Calendar

  • Baume & Mercier - Promesse

    Baume & Mercier


  • Baume & Mercier Linea Peppy Honey 10230 watch face view

    Baume & Mercier

    Linea Peppy Honey

All news about Baume & Mercier

Filtered by:
Baume & Mercier

Spirit of competition

— WorldTempus was lucky enough to meet US racing driver Allen Grant to talk about his relationship with the iconic Shelby Cobra and Baume & Mercier.
FEBRUARY 10, 2016
Baume &Mercier Capeland Shelby Cobra 1963
Alain Zimmermann, CEO Baume & Mercier
Baume & Mercier

Interview with CEO Alain Zimmermann

— Alain Zimmermann personally presented the 2016 Baume & Mercier collection to our editor-in-chief
FEBRUARY 02, 2016
Baume & Mercier
SIHH 2016 Baume et Mercier

Ladies first

— This year the Swiss brand is paying tribute to the fairer sex with the new Petite Promesse.
FEBRUARY 02, 2016
Baume & Mercier Clifton Chronograph Complete Calendar
Baume & Mercier

Video. Clifton Chronograph Complete Calendar

— At the SIHH, Baume & Mercier unveiled the Clifton Chronograph Complete Calendar, a timepiece which combines watchmaking expertise and elegant design.
FEBRUARY 01, 2016
Baume & Mercier SIHH video
Baume & Mercier

Boldness and expertise at the SIHH

— The 26th edition of the SIHH closed on an extremely positive note for the Maison Baume & Mercier.
JANUARY 28, 2016
Carter Baume&Mercier Audemars Piguet
SIHH 2016

Our favourite watches from day 4

— See our favourite watches from SIHH 2016 every day on WorldTempus
JANUARY 22, 2016
SIHH 2016: Baume & Mercier

Video. Capeland Shelby Cobra 1963

— A tribute to the history of the sport cars...
JANUARY 22, 2016
Baume & Mercier SIHH 2016
Baume & Mercier

Battle of the sexes

— Baume & Mercier, one of the rare watchmakers to maintain strict gender parity, is beefing up both its men’s and women’s collections. The Promesse is becoming smaller, the Cobra more sporty.
JANUARY 20, 2016
Baume & Mercier

"Life Is About Moments" digital campaign

— Stratégies Grand Prix 2015 celebrates Baume & Mercier’s new film featuring the Classima Collection by awarding
the "coup de cœur du jury" prize for its digital campaign.
DECEMBER 22, 2015
Baume & Mercier Clifton Chronographe Calendrier Complet
Baume & Mercier

Clifton Chronograph Complete Calendar

— This new timeless and masculine model holds great allure for connoisseurs of fine watchmaking.
DECEMBER 11, 2015

2016, a leap year

— Have you noticed that we have just started the 50th week of the year? It will be intense and will soon be over, so hold tight!
DECEMBER 07, 2015
Baume & Mercier Chen Kun
Baume & Mercier

Video. It's Chen Kun!

— Baume & Mercier's new ambassador is Chen Kun. Did you guess?
DECEMBER 03, 2015
Baume & Mercier new ambassador
Baume & Mercier

Video. New Brand Ambassador. Guess Who?

— On December 3rd Baume & Mercier will reveal their new brand ambassador for Asia. Can you guess who it is?
DECEMBER 01, 2015
  • Baume & Mercier - Capeland Shelby® Cobra up for auction at Antiquorum
    Baume & Mercier


    — One-of-a-kind Baume & Mercier Capeland Shelby® Cobra up for auction at Antiquorum. Auction date has been rescheduled from December 9 to December 15, 2015.
    NOVEMBER 11, 2015
  • Baume & Mercier

    Clifton Black

    — Baume & Mercier unveils three new Clifton Black watches for sophisticated men and women seeking authentic watchmaking.
    NOVEMBER 06, 2015
  • Baume & Mercier - Dubai Mall Boutique & 185 anniversary
    Baume & Mercier

    Video. Newly renovated Dubai Mall Boutique

    — Baume & Mercier officially reopened the doors to their newly renovated boutique in The Dubai Mall.
    OCTOBER 30, 2015
  • Baume & Mercier

    Promesse Jade

    — Released at the 2015 Watches & Wonders Exhibition, the Promesse Jade watch honors the women of Asia.
    OCTOBER 15, 2015
  • Baume & Mercier

    Watches & Wonders 2015

    — For the third consecutive year, Baume & Mercier presented its new models at the Watches & Wonders exhibition, where the Maison celebrated its 185th...
    OCTOBER 11, 2015
  • Pocket watches

    Is the pocket watch back in vogue?

    — We take a look at three new pocket watches launched over the past few weeks.
    OCTOBER 08, 2015