Baume & Mercier

“Life is about moments”: with this motto as its signature, Baume & Mercier expresses its desire to design timeless watches that forever safeguard the emotion of shared moments.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Baume & Mercier

    In 1830, the Baume family opened its first watchmaking outlet in the Swiss Jura. The aim of the Baume brothers, the Firm's founders, was to make high-quality traditional watches.

    In 1848, they opened their first workshop in London, named “Baume Brothers”. This business in Britain enabled them to export their timepieces throughout the British Empire, from India to Africa and Burma.

    In 1876, the Firm further specialised in complications – minute repeaters, calendars and tourbillons. In this way, at various Universal Expositions, it won ten Grand Prix awards and six gold medals. Meanwhile, Baume regularly passed the tests conducted by the Kew Observatory near London.

    At the dawn of the Belle Epoque in the 1920s, the third generation of the family – in the person of the young William Baume – decided to embark on a partnership with Paul Mercier, an international businessman. As a result, the Firm was renamed ‘Baume & Mercier'.

    The Manufacture of the same name was opened in Geneva and received “Geneva Seal” certification in 1919.

    In 1935, William Baume retired for health reasons, followed two years later by Paul Mercier. Two new names took over the management of the Manufacture: Count Constantin de Gorski and the Ponti family, Italian goldsmiths.

    Shortly after the Second World War in 1952, Baume & Mercier bought a new production site in Le Brassus, specifically to make its chronographs.

    From 1971 onwards, with its ‘Tronosonic' model, Baume & Mercier became one of the first manufactures to adopt the new electronic tuning fork movements, the forerunners of quartz.

    Nine years later, Baume & Mercier became a part of what was to become the Richemont Group.

    Continuing its expansion, in 2002 the Firm opened new workshops in Les Brenets in the Jura. Faithful to tradition whilst also welcoming all the latest advances, it returned to ‘établissage', the production method used by the Baume brothers throughout the nineteenth century.

    The firm has thus continued its path with new models such as the Classima Executives, Diamant, and so on.

  • Baume & Mercier's philosophy

    “Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life. Today, Baume & Mercier timepieces encapsulate the heritage of two centuries, embodied in affordable collections featuring meticulous design.

    As the holder of unique knowhow, the Firm has also developed a partnership with the Institute of Swiss Watchmaking (IOSW), a horological training establishment present in a number of cities around the world.

    Authenticity and generosity are also cardinal values for the Firm. In this respect, it is committed to an impeccable code of conduct, as certified by the Responsible Jewellery Council (RJC).

  • Baume & Mercier's 5 key dates

    1830: Maison Baume founded
    1840: first workshop opened overseas
    1918: partnership with Paul Mercier – Baume & Mercier founded
    1988: the Firm becomes a part of the future Richemont Group
    2002: new workshops opened in Les Brenets.

  • Baume & Mercier's collections

    CLASSIMA: in a combination of traditional watchmaking knowhow and the elegant simplicity of a timeless model, the men's and women's Classima collection asserts its smart, discrete vocation, counting on the subtlety of a minimalist approach to emphasise its durability.
    CLIFTON: embodying Swiss watchmaking tradition and the very soul of city elegance, the Clifton collection is both contemporary and iconic. It comprises clearly recognisable men's timepieces that blend classicism and modernity.
    CAPELAND: a warm-coloured timepiece featuring a smart casual design and vintage tones, the Capeland invites wearers to get away from it all.
    PROMESSE: blend of horological tradition and an original design that renders it truly timeless. The Promesse appeals to all modern, independent women with a penchant for elegance.
    LINEA : Linea offers the perfect blend of style and femininity with its contemporary, fun interchangeable strap. Its guiding philosophy is to be a suitable companion for women by enabling them to have a strap that matches their outfit – the height of elegance.
    HAMPTON : a men's and women's collection that draws its inspiration from an Art Deco period model. It has now become a classic for the brand, cultivating a certain idea of elegance.

  • Contact Baume & Mercier

    Baume & Mercier
    Chemin de la Chênaie 50
    CH-1293 Bellevue/GE
    T. +41 22 580 29 48

    Official website


The watch list

Featured Baume & Mercier Watches

  • Baume & Mercier Classima Homme Automatique Acier 10214 Watch Front View

    Baume & Mercier


    Men Steel Automatic

  • Baume & Mercier Classima Femme Quartz Acier Phases De Lune 10226 Watch Front View

    Baume & Mercier


    Women Quartz Steel Moon Phases

  • Baume & Mercier - Clifton Chronograph Complete Calendar

    Baume & Mercier

    Clifton Chronograph Complete Calendar

  • Baume & Mercier - Promesse

    Baume & Mercier


  • Baume & Mercier Linea Peppy Honey 10230 watch face view

    Baume & Mercier

    Linea Peppy Honey

All news about Baume & Mercier

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Baume & Mercier

Video. Baume & Mercier, partner of the 62nd “TaorminaFilmFest”

— Baume & Mercier was the main partner of the 62nd “TaorminaFilmFest”, which took place from 11 to 18 June in Taormina, Italy.
JULY 09, 2016
Baume & Mercier TaorminaFilmFest
Baume & Mercier

Video. Partnership with "Les Grandes Tables de Suisse"

— Discover the new partnership between Baume & Mercier and “Les Grandes Tables de Suisse”.
JUNE 25, 2016
Baume & Mercier Jeremy Renner © 2016 Venturelli Credit - Getty Images for Baume & Mercier
Baume & Mercier

62 edition of TaorminaFilmFest

— At the seventh Awards Ceremony of the 62 edition of TaorminaFilmFest, Baume & Mercier offered the “Clifton Taormina Award” to the actor Jeremy Renner.
JUNE 22, 2016
Baume & Mercier TaorminaFilmFest
Baume & Mercier

Claudio Santamaria and Kathryn Hahn
 awarded at the TaorminaFilmFest

— Baume & Mercier celebrates talent by offering Clifton Taormina Award to Claudio Santamaria and Promesse Award to Kathryn Hahn during the Awards Ceremony of TaorminaFilmFest
JUNE 21, 2016
Baume & Mercier Rebecca Hall Violante Placido
Baume & Mercier

“Promesse Taormina Award”

— Baume & Mercier offers Promesse Awards to Rebecca Hall and Violante Placido at TaorminaFilmFest.
JUNE 16, 2016
Baume & Mercier Capeland Shelby Cobra 1963 “Tribute Edition”
Baume & Mercier

Capeland Shelby Cobra 1963 “Tribute Edition”

— This new timepiece has been specially created for the 15 future owners of the Cobra “Tribute Edition” cars.
JUNE 15, 2016
Baume & Mercier Richard Gere Taormina
Baume & Mercier

TaorminaFilmFest Opening Ceremony

— Richard Gere receives the Taormina Humanitarian Award for his project to support homeless people #homelesszero.
JUNE 14, 2016
Baume & Mercier Richard Gere Taormina Film Festival
Baume & Mercier

Supporting Richard Gere and #Homelesszero

— Baume & Mercier and Richard Gere together for the campaign #Homelesszero at Taormina Film Festival.
JUNE 11, 2016
Baume & Mercier Classima
Baume & Mercier

Classima, the watch of life's first successes

— A Classica watch is the perfect gift to celebrate a graduation or a first job.
JUNE 10, 2016
Vegas watch shows 2016
Watch exhibitions

Vegas shows close with mixed results

— It was an interesting five days in Las Vegas, this past weekend as Sin City played host to nearly half a dozen different jewelry and watch shows – some open to the public and others not.
JUNE 08, 2016
Pierrot Ayer - Alexandre Peraldi
Baume & Mercier

Gastronomic partnership

— Baume & Mercier celebrated their partnership with Les Grandes Tables de Suisse at Le Pérolles restaurant in Fribourg, with the association’s chairman, award-winning chef Pierre-André Ayer.
JUNE 03, 2016
Baume & Mercier Shelby Castellet
Baume & Mercier

Video. "Shelby Only" event at Le Castellet

— Marking the launch of the Capeland Shelby® Cobra 1963, Baume & Mercier created a sensation on April 26, 2016 by organizing the “Shelby Only” European meet.
MAY 30, 2016
sports auto montres
Watches and motor sport

A watch for each race

— F1, GT, Indy500 and vintage car rallies – whatever the horsepower, the motor racing world provides a perfect foil for the creation of sports watches. Here are some of the latest arrivals.
MAY 28, 2016