Baume & Mercier

“Life is about moments”: with this motto as its signature, Baume & Mercier expresses its desire to design timeless watches that forever safeguard the emotion of shared moments.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Baume & Mercier

    In 1830, the Baume family opened its first watchmaking outlet in the Swiss Jura. The aim of the Baume brothers, the Firm's founders, was to make high-quality traditional watches.

    In 1848, they opened their first workshop in London, named “Baume Brothers”. This business in Britain enabled them to export their timepieces throughout the British Empire, from India to Africa and Burma.

    In 1876, the Firm further specialised in complications – minute repeaters, calendars and tourbillons. In this way, at various Universal Expositions, it won ten Grand Prix awards and six gold medals. Meanwhile, Baume regularly passed the tests conducted by the Kew Observatory near London.

    At the dawn of the Belle Epoque in the 1920s, the third generation of the family – in the person of the young William Baume – decided to embark on a partnership with Paul Mercier, an international businessman. As a result, the Firm was renamed ‘Baume & Mercier'.

    The Manufacture of the same name was opened in Geneva and received “Geneva Seal” certification in 1919.

    In 1935, William Baume retired for health reasons, followed two years later by Paul Mercier. Two new names took over the management of the Manufacture: Count Constantin de Gorski and the Ponti family, Italian goldsmiths.

    Shortly after the Second World War in 1952, Baume & Mercier bought a new production site in Le Brassus, specifically to make its chronographs.

    From 1971 onwards, with its ‘Tronosonic' model, Baume & Mercier became one of the first manufactures to adopt the new electronic tuning fork movements, the forerunners of quartz.

    Nine years later, Baume & Mercier became a part of what was to become the Richemont Group.

    Continuing its expansion, in 2002 the Firm opened new workshops in Les Brenets in the Jura. Faithful to tradition whilst also welcoming all the latest advances, it returned to ‘établissage', the production method used by the Baume brothers throughout the nineteenth century.

    The firm has thus continued its path with new models such as the Classima Executives, Diamant, and so on.

  • Baume & Mercier's philosophy

    “Life is about moments”: with this motto as its mission statement, Baume & Mercier expresses its desire to design timeless watches that can accompany an individual throughout the various stages of their life. Today, Baume & Mercier timepieces encapsulate the heritage of two centuries, embodied in affordable collections featuring meticulous design.

    As the holder of unique knowhow, the Firm has also developed a partnership with the Institute of Swiss Watchmaking (IOSW), a horological training establishment present in a number of cities around the world.

    Authenticity and generosity are also cardinal values for the Firm. In this respect, it is committed to an impeccable code of conduct, as certified by the Responsible Jewellery Council (RJC).

  • Baume & Mercier's 5 key dates

    1830: Maison Baume founded
    1840: first workshop opened overseas
    1918: partnership with Paul Mercier – Baume & Mercier founded
    1988: the Firm becomes a part of the future Richemont Group
    2002: new workshops opened in Les Brenets.

  • Baume & Mercier's collections

    CLASSIMA: in a combination of traditional watchmaking knowhow and the elegant simplicity of a timeless model, the men's and women's Classima collection asserts its smart, discrete vocation, counting on the subtlety of a minimalist approach to emphasise its durability.
    CLIFTON: embodying Swiss watchmaking tradition and the very soul of city elegance, the Clifton collection is both contemporary and iconic. It comprises clearly recognisable men's timepieces that blend classicism and modernity.
    CAPELAND: a warm-coloured timepiece featuring a smart casual design and vintage tones, the Capeland invites wearers to get away from it all.
    PROMESSE: blend of horological tradition and an original design that renders it truly timeless. The Promesse appeals to all modern, independent women with a penchant for elegance.
    LINEA : Linea offers the perfect blend of style and femininity with its contemporary, fun interchangeable strap. Its guiding philosophy is to be a suitable companion for women by enabling them to have a strap that matches their outfit – the height of elegance.
    HAMPTON : a men's and women's collection that draws its inspiration from an Art Deco period model. It has now become a classic for the brand, cultivating a certain idea of elegance.

  • Contact Baume & Mercier

    Baume & Mercier
    Chemin de la Chênaie 50
    CH-1293 Bellevue/GE
    T. +41 22 580 29 48

    Official website


The watch list

Featured Baume & Mercier Watches

  • Baume & Mercier Classima Homme Automatique Acier 10214 Watch Front View

    Baume & Mercier


    Men Steel Automatic

  • Baume & Mercier Classima Femme Quartz Acier Phases De Lune 10226 Watch Front View

    Baume & Mercier


    Women Quartz Steel Moon Phases

  • Baume & Mercier - Clifton Chronograph Complete Calendar

    Baume & Mercier

    Clifton Chronograph Complete Calendar

  • Baume & Mercier - Promesse

    Baume & Mercier


  • Baume & Mercier Linea Peppy Honey 10230 watch face view

    Baume & Mercier

    Linea Peppy Honey

All news about Baume & Mercier

Filtered by:
Watches and motor sport

A watch for each race

— F1, GT, Indy500 and vintage car rallies – whatever the horsepower, the motor racing world provides a perfect foil for the creation of sports watches. Here are some of the latest arrivals.
MAY 28, 2016
sports auto montres
Baume & Mercier - Taormina Film Festival 2016
Baume & Mercier

Main partner of the "Taormina Film Fest"

— Baume & Mercier will be the main partner of the 62nd “Taormina Film Fest”, which will take place from 11 to 18 June in in Taormina, Italy. Richard Gere will be the Honorary president
MAY 19, 2016
Baume & Mercier Classima
Baume & Mercier

Classima, a pair of watches as allies

— Two new pieces – one women’s and one men’s model - highlight the bond of unconditional love.
MAY 14, 2016
Baume & Mercier Le Castellet Shelby Event 2016
Baume & Mercier

"Spirit of competition" at the Castellet

— Baume & Mercier celebrates the Cobra race cars and unveils four Capeland Shelby® Cobra 1963 chronographs.
MAY 03, 2016
Baume & Mercier Capeland Shelby® Cobra 1963
Baume & Mercier

Capeland Shelby® Cobra 1963

— Introducing the Capeland Shelby® Cobra, second timepiece of the 2016 Capeland Shelby® collection.
APRIL 22, 2016
Baume et Mercier Petite Promesse launch New York City
Baume et Mercier

Celebrating the Petite Promesse in New York City

— With a hint of spring in the air in New York City, Baume & Mercier celebrated the arrival of the Petite Promesse collection at a special luncheon for women at the Standard Penthouse last week.
APRIL 20, 2016

Interviews, watches from tennis and Baselworld extremes

— Our first-person analysis of the trends at Baselworld continues with more interviews, while our in-house team also profiles the world’s tennis stars and their watches.
APRIL 11, 2016
Baume & Mercier Capeland Shelby® Cobra 1963 Competition
Baume & Mercier

Capeland Shelby® Cobra 1963 Competition

— The Baume & Mercier Capeland Shelby® Cobra 1963 Competition is the prize in our monthly competition. Here we present this watch that was specially designed to pay tribute to the legendary Shelby racing team.
APRIL 11, 2016
Baume & Mercier - Capeland Shelby Cobra 1963 Competition

Win a Baume & Mercier watch

— Our monthly competition offers you the unique opportunity to win one of just 1963 of the limited-edition Baume & Mercier Capeland Shelby® Cobra Competition chronographs worth CHF, 4’536.
APRIL 04, 2016
Baume et Mercier Capeland Shelby Cobra
Baume & Mercier

Capeland Shelby Cobra Chronograph US unveiling

— New York's Classic Car Club hosts the Baume & Mercier Capeland Shelby Cobra Chronograph unveiling for the US market.
MARCH 13, 2016
Baume & Mercier LINEA Miami
Baume & Mercier

Summer Linea ticks to Miami time

— The Linea Collection presents a spring/summer limited edition of three new interchangeable straps.
MARCH 10, 2016
Baume & Mercier - montres Promesse et Clifton
Baume & Mercier

I do! With Baume & Mercier

— The Promesse & the Clifton watches, witnesses of happy occasions.
MARCH 08, 2016
29 february
Calendar watches

Leap year luxuries

— Not every watch can cope with a leap year, or even a normal year. Here is a selection of timepieces that can take both in their stride.
FEBRUARY 29, 2016
  • Baume &Mercier Capeland Shelby Cobra 1963
    Baume & Mercier

    Spirit of competition

    — WorldTempus was lucky enough to meet US racing driver Allen Grant to talk about his relationship with the iconic Shelby Cobra and Baume & Mercier.
    FEBRUARY 10, 2016
  • Alain Zimmermann, CEO Baume & Mercier
    Baume & Mercier

    Interview with CEO Alain Zimmermann

    — Alain Zimmermann personally presented the 2016 Baume & Mercier collection to our editor-in-chief
    FEBRUARY 02, 2016
  • Baume & Mercier
    SIHH 2016 Baume et Mercier

    Ladies first

    — This year the Swiss brand is paying tribute to the fairer sex with the new Petite Promesse.
    FEBRUARY 02, 2016