Bedat & Co

Drawing its inspiration from Art Deco, the Maison enshrines refinement and discrete sophistication.

  • About

  • Philosophy

  • 5 key dates

  • Collections

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  • About Bedat & Co

    Bedat & Co is above all the story of a family – that of Simone Bédat and her son Christian, who founded the Firm in 1997. From the outset, Bedat & Co has combined authenticity with contemporaneity – all based on the vision of a woman born in 1931 who began her apprenticeship in watchmaking at the age of 15, plus that of an entrepreneur embodying dearly-held values of differentiation, timelessness, refinement and sophistication.

    The guiding philosophy of Swiss excellence permeating Bedat & Co has been quite deliberate ever since its beginnings. Its logo depicts a figure eight, originally formed by the two Bs of Bedat & Bedat. It also symbolises an hourglass – depicting the passage of time – and is the sign of infinity.

    In the Firm's history, this “8” was originally that of its master seal. Each component of the watches bears the seal of its Swiss origin. This is also attested to by the A.O.S.C.® Certificate of Swiss Origin, denoting the highly stringent manufacturing standards established by Bedat & Co; nine essential criteria for each of the Firm's timepieces.

    The history of Bedat & Co is closely linked to that of Swiss watchmaking. Simone and her son had both crossed paths with the most prestigious brands, and very soon realised something fundamental: in the world of watchmaking, the names of the watches are often not very consistent either with the timepiece itself or with the brand. That's the reason why Bedat & Co's collections have numbers. This form of naming, unique in watchmaking, makes their families of watches consistent. These universal numbers have highly symbolic power, although there is no chronology involved: the No. 1 was not the first Bedat & Co collection, being created long after No. 3 and No. 7.

  • Bedat & Co's philosophy

    Drawing its inspiration from Art Deco, the Maison enshrines refinement and discrete sophistication.

    It focuses on a concept of watchmaking inspired by this tradition but fully modern nonetheless.

    Its design ethos brings into being the purest of lines through the beauty of diamonds, the luxury of a hand-stitched alligator strap, or the comfort of a delicately curved case to fit men's and women's wrists.

  • Bedat & Co's 5 key dates

    1996: Simone Bédat and her son Christian found Bedat & Co
    1997: presentation of the first collections, No. 3 and No. 7, at Baselworld
    1998: Bedat & Co is launched on the Swiss and American markets
    2009: first Bedat & Co store in Kuala Lumpur, Malaysia
    2010: launch of the Haute Joaillerie Extravaganza collection

  • Bedat & Co's collections

    No. 1: square and slightly curved at 3 o'clock and 9 o'clock, the No. 1 collection is a contemporary interpretation of feminine elegance. It is also distinctive due to its crown, fitted into the frame.

    No. 2: the No. 2 collection comprises oval-shaped models. At once timeless and contemporary, these discrete pearly timepieces hark back to the Art Deco period.

    No. 3: Featuring the firm's first creations from 1997, the No. 3 collection comprises tonneau-shaped models. Featuring 14 different alternatives, the collection is characterised by the watches' marked indentations at 12 o'clock and 6 o'clock, the discretely jewelled dial and the unspoilt lines of the case.

    No. 7: with a rectangular shape made from steel or gold and displaying the time in the simplest manner, the No. 7 collection is the very essence of timelessness.

    No. 8: just like the figure it is named after, the No. 8 is round, with most models recognisable by the pocket watch clasp on their straps. Like the No. 1, it also sports the distinctive feature of having the crown embedded in the frame.

  • Contact Bedat & Co

    Bédat & Co SA
    Rue Agasse 45
    Case postale 126
    CH-1208 Genève
    T. +41 22 718 01 88

    Official website

    Google +
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  • Bedat & Co
The watch list

Featured Bedat & Co Watches

  • Thumbnail Bedat & Co - N°3 Extravanza Réf. 325.550.900

    Bedat & Co



  • Thumbnail Bedat & Co. - 114.020.100

    Bedat & Co



  • Thumbnail Bedat & Co. - 324.555.000

    Bedat & Co



  • Thumbnail Bedat & Co. - Ref. 288

    Bedat & Co


    Ref. 288

  • Thumbnail Bedat & Co. - 305.430.100

    Bedat & Co



All news about Bedat & Co

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Bedat & Co

Ref. 728

— The garden and floral arrangements of the Ref. 728 are inspired by the graphic patterns of the Art Deco.
MARCH 24, 2015
Bedat & Co Ref.728.040.107.
Bedat & Co Ref.727.011.107
Bedat & Co

Ref. 727

— The Ref. 727 models are available with a translucide opalin or pink dial.
MARCH 16, 2015
Carly Paoli
Bedat & Co

Video. Carly Paoli - The Angel of Bedat & Co

— British Mezzo Soprano Carly Paoli is Bedat & Co new Ambassador.
DECEMBER 24, 2014
Bedat & Co A Journey Through Time VIII video
Bedat & Co

Video. A Journey Through Time VIII

— Bedat & Co hosted the Creative Black Tie Gala Dinner, held on the 7th day of A Journey Through Time VIII.
DECEMBER 05, 2014
Montres de Noël
Christmas gifts

Like a picture

— When we were little girls, we dreamt of looking like – in no particular order – Sleeping Beauty, Barbie, Brigitte Bardot and Madonna. And today? Which stars influence our watchmaking decisions.
NOVEMBER 27, 2014

Watchmaking decoded by a colourist

— Is the watchmaking industry afraid of colour? Compared with jewellery, watches rarely attempt any chromatic audacity. Jean-Gabriel Causse, a colourist, decodes the main trends for WorldTempus.
NOVEMBER 03, 2014
Bedat & Co Geneve Sponsors David Foster Foundation Miracle Gala
Bedat & Co

Video. Bedat & Co Geneve Sponsors David Foster Foundation Miracle Gala

— Carly Paoli singing for David Foster.
OCTOBER 19, 2014
Bedat & Co Extravaganza ref. 887.550.E01
Bedat & Co

Extravaganza 887.550.E01

— The Ref. 887.550.E01 is a blending of the best of the skills in watchmaking with the artisanal talents of a master jeweler.
SEPTEMBER 23, 2014
Bedat & Co Carly Paoli new ambassador
Bedat & Co

Carly Paoli, new brand ambassador

— Bedat & Co. announces the appointment of British Mezzo Soprano Carly Paoli, as a brand Ambassador.
SEPTEMBER 18, 2014
Bedat & Co video  Leading craftsmen of fine timepieces for women
Bedat & Co

Video. Leading craftsmen of fine timepieces for women

— Bedat & Co Geneve is the leading craftsmen of fine timepieces for women. Take a tour through the collections.
AUGUST 10, 2014
Bedat & Co Collection
Bedat & Co

Collection N°3, ref. 384

— The volute of woman's grace.
JULY 30, 2014
Yolanda Forster in Bedat & Co video
Bedat & Co

Video. Interview with Yolanda Foster

— Yolanda sat with Bedat & Co for an exclusive interview speaking about her love for the Bedat brand, her battle with Lyme disease and her visit to Starhill Galley.
JULY 12, 2014
Bedat & Co Collection Extravaganza video
Bedat & Co

Video. Collection Extravaganza

— In a matter of seconds, this video presents Bedat & Co's most radiant collection.
JULY 05, 2014
  • Thumbnail Fleurs de printemps
    Floral motif

    Spring watches

    — Spring is officially back this week! Blossoming flowers and fluttering insects are an inexhaustible source of inspiration that Bedat & Co, Chaumet and...
    MARCH 18, 2014
  • Thumbnail Dial of Bedat & Co.'s reference 384.061.600
    Bedat & Co.

    Reference 384.061.600

    — Bedat & Co. presents the Reference 384, a watch whose tonneau shape case draws its inspiration from iconic watches of the Art Deco era.
    MARCH 16, 2014
  • Thumbnail Boucheron, Louis Moinet, Bedat & Co, Rayond Weil,julien Coudray, HYT, Pierre DeRoche, Backes&Strauss, Cuervo y Sobrinos, Hermes
    Baselworld 2014

    Broad horizons (part 1)

    — As we head towards Baselworld 2014, the first previews already available on certain new releases testify to the constantly renewed diversity of contemporary...
    MARCH 12, 2014
  • Thumbnail Bedat & Co,  ref.828.040.101 et 828.041.101
    Bedat & Co

    Ref. 828.040.101

    — The Collection No 8 is rounded off with a new sparkling gem-set model.
    MARCH 10, 2014
  • Thumbnail WIN Awards
    Bedat & Co

    WIN Awards 2013

    — Bedat & Co Geneve "Woman of Substance" Ambassador Yolanda Foster presents Reality Series and Reality Actress Awards
    JANUARY 26, 2014
  • Thumbnail Dragonair

    Partnership with Dragonair

    — Following the successful marketing campaign in collaboration with Cathay Pacific, Bedat signed a strategic partnership with Dragonair for the 2013-2014 winter...
    DECEMBER 13, 2013