Bell & Ross

For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Bell & Ross

    The history of Bell & Ross began in 1992, when the French watchmaking firm joined forces with a German company, Sinn, specialising in the manufacture of aircraft navigation instruments.

    This was not merely a project – Bell & Ross was committing itself to an entire mission: inventing, designing and producing exclusive, no-nonsense timepieces for professionals of the extreme.

    By combining the expertise of Sinn with Swiss watchmaking tradition, Bell & Ross has succeeded in producing iconic time-keeping devices whose performance is unbeatable.

    The reputation of Bell & Ross is based on four fundamental principles: readability, watertightness, functionality – and the accuracy of its timepieces. The latter bear witness to unique watchmaking knowhow that fulfils all the requirements of even the most stringent military specifications.

    Scaling the heights right from its beginnings in 1997 – thanks to its own production facility – Bell & Ross upholds the art and fine traditions of Swiss watchmaking in its Chaux de Fonds workshops. Bell & Ross watches are inspected at every stage of their production and bear the inscription “Swiss Made” – the epitome of excellence all over the world.

    Bell & Ross is an icon that has been adopted by many elite bodies. Today the firm is the official supplier for many space missions, armed forces and special units, including the Spacelab mission (1994), the minesweeping division of France's civil security agency (1997), French RAID and GIGN special units (2005 and 2011 respectively) and the French Air Force (2008).

  • Bell & Ross' philosophy

    For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital. Inspired by this spirit, these timepieces have won their place in today's world, paying scant heed to passing fads in watchmaking. Bell & Ross watches are uncompromisingly technical and robust.

    Bell & Ross has drawn its inspiration from the innovative, high-performance history of aeronautics –and the military specifications that are inherent in the industry. This guiding spirit has fuelled the development of Bell & Ross collections right from its first watchmaking designs.

  • Bell & Ross' 5 key dates

    1992: the Bell & Ross project is born
    1994: presentation of the first collection
    1997: Bell & Ross moves into its own production facility in Switzerland
    2005: creation of the AVIATION BR01 collection. Birth of a watchmaking icon
    2011: first Bell & Ross store opens

  • Bell & Ross' collections

    Aviation : This collection echoes aircraft instruments – more precisely, the control panel. There are three models: the BR 01 46mm; BR 03 42mm and BR S 39mm.

    Vintage : This collection evokes key eras in the history of aviation and the accompanying the changes in pilots' watches.
    It comprises three models: the PW1 makes reference to 1910s pocket watches; the WW1 and WW2 pay tribute to the wristwatches of pilots in the 1920s and 1940s; the Vintage BR, with automatic and chronograph versions, recalls the watches worn by pilots in the 1940s and 50s.

    Marine : This collection of professional diving watches, fitted with decompression valves, comes in automatic and chronograph versions.

  • Contact Bell & Ross

    Bell & Ross
    8, rue Copernic
    F-75116 PARIS
    T. + 33 1 73 73 93 00

    Official website
    Apple App

    Google +

  • Belle & Ross BR 03-92 Ceramic Black
  • Belle & Ross BR 03-92 Ceramic Commando
  • Belle & Ross BR 03-92 Ceramic Heritage
  • Belle & Ross BR 03-92 Ceramic Phantom
The watch list

Featured Bell & Ross Watches

  • Bell & Ross - Aviation - BR01-92 Heading Indicator

    Bell & Ross


    BR 01-92 Heading Indicator

  • Bell & Ross - Aviation - BR01-92 Airspeed

    Bell & Ross


    BR 01-92 Airspeed

  • Bell & Ross - Aviation - BR 01-97 Climb

    Bell & Ross


    BR 01-97 Climb

  • Bell & Ross Vintage WW1 Argentium© Ruthenium Dial - face view

    Bell & Ross


    WW1 Argentium©

  • Bell & Ross Vintage BR 123 Falcon - face view

    Bell & Ross


    BR 123 Falcon

All news about Bell & Ross

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Bell & Ross

Vintage BR GT

— These two new Bell & Ross’ timepieces are paying tribute to the style of the racing drivers of the 1970s.
OCTOBER 13, 2015
Bell & Ross
Bell & Ross

BR-X1 Chronograph Tourbillon

— This luxuous timepiece combines haute horlogerie with professional instrumentation.
SEPTEMBER 24, 2015
Bell & Ross BR-X1 Tourbillon
Bell & Ross

Video. BR-X1 Tourbillon: Fine watchmaking moments

— The BR-X1 Tourbillon Chronograph combines the brand's powerful aesthetic with the technical refinement of finest Haute Horlogerie by Bell & Ross.
SEPTEMBER 19, 2015
BR S Ceramic
Bell & Ross

BR S Ceramic

— To celebrate the tenth anniversary of the BR 01, Bell & Ross has decided to pay a special tribute to women and has added some new references to the BR S collection.
SEPTEMBER 12, 2015
Bell & Ross

BR S Grey Camouflage

— The BR S line is now enriched with two ultra-feminine BR S Grey Camouflage models, with a grey mother-of-pearl dial adorned with a camouflage pattern.
SEPTEMBER 09, 2015
Only Watch 2015
Only Watch

Inspired personalisations

— Issued as one-off editions, the watches donated to Only Watch are exclusive not only in terms of their quantity, but also by the originality of their personalisation.
AUGUST 17, 2015

The French touch in watchmaking

— The French watch brands work hand in hand with Switzerland while maintaining their distinctive characteristics. How can one be French and still make watches?
AUGUST 06, 2015
Bell & Ross BR 03 Rafale
Bell & Ross

Video. BR 03 Rafale

— A timepiece modeled on the famous French fighter aircraft.
AUGUST 06, 2015
Bell & Ross
Bell & Ross

Only Watch 2015

— Bell & Ross presents a timepiece inspired by pirate mythology, the BR 01 Skull Bronze Tourbillon.
JULY 10, 2015

Is accessible and smart luxury the way forward?

— Mechanical capsules of joy from the world’s happiest country
JUNE 22, 2015
Boutique Bell & Ross Melbourne
Bell & Ross

Video. Melbourne Boutique Opening Night

— If you could not attend the Bell & Ross Melbourne Boutique Opening Night, here is a small video report of the event!
MAY 24, 2015
Bell & Ross, BR 01 Tourbillon Phantom
Bell & Ross

The 10 secrets of the BR 01

— So you thought you knew everything about the BR 01? To celebrate its 10th anniversary, Worldtempus reveals 10 things about it of which you (probably) had no idea…
MAY 12, 2015
BR 03 Rafale © Bell & Ross
Bell & Ross

BR 03-94 Rafale

— With the BR 03-94 Rafale, Bell & Ross is honouring an exceptional aeroplane by creating a model that resembles it.
MAY 07, 2015
  • Bell & Ross à Baselwlorld
    Bell & Ross

    Video. At Baselworld

    — For those who could not visit Baselworld, explore the Bell & Ross booth and discover the main 2015 novelties.
    MARCH 31, 2015
  • Bell & Ross WW1 Limitada Edicion
    Bell & Ross

    The BR 01 turns ten!

    — Bell & Ross is celebrating the tenth anniversary of its BR 01. While a strictly limited edition marks this milestone on its supersonic trajectory, Bell ...
    MARCH 25, 2015
  • Carlos Rosillo, CEO of Bell & Ross, at Baselworld
    Bell & Ross

    Video. Carlos Rosillo at Baselworld

    — The CEO of Bell & Ross presents the new BR 01 timepiece celebrating the 10 years of Bell & Ross' iconic shape.
    MARCH 22, 2015