For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.
The history of Bell & Ross began in 1992, when the French watchmaking firm joined forces with a German company, Sinn, specialising in the manufacture of aircraft navigation instruments.
This was not merely a project – Bell & Ross was committing itself to an entire mission: inventing, designing and producing exclusive, no-nonsense timepieces for professionals of the extreme.
By combining the expertise of Sinn with Swiss watchmaking tradition, Bell & Ross has succeeded in producing iconic time-keeping devices whose performance is unbeatable.
The reputation of Bell & Ross is based on four fundamental principles: readability, watertightness, functionality – and the accuracy of its timepieces. The latter bear witness to unique watchmaking knowhow that fulfils all the requirements of even the most stringent military specifications.
Scaling the heights right from its beginnings in 1997 – thanks to its own production facility – Bell & Ross upholds the art and fine traditions of Swiss watchmaking in its Chaux de Fonds workshops. Bell & Ross watches are inspected at every stage of their production and bear the inscription “Swiss Made” – the epitome of excellence all over the world.
Bell & Ross is an icon that has been adopted by many elite bodies. Today the firm is the official supplier for many space missions, armed forces and special units, including the Spacelab mission (1994), the minesweeping division of France's civil security agency (1997), French RAID and GIGN special units (2005 and 2011 respectively) and the French Air Force (2008).
For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital. Inspired by this spirit, these timepieces have won their place in today's world, paying scant heed to passing fads in watchmaking. Bell & Ross watches are uncompromisingly technical and robust.
Bell & Ross has drawn its inspiration from the innovative, high-performance history of aeronautics –and the military specifications that are inherent in the industry. This guiding spirit has fuelled the development of Bell & Ross collections right from its first watchmaking designs.
1992: the Bell & Ross project is born
1994: presentation of the first collection
1997: Bell & Ross moves into its own production facility in Switzerland
2005: creation of the AVIATION BR01 collection. Birth of a watchmaking icon
2011: first Bell & Ross store opens
Aviation : This collection echoes aircraft instruments – more precisely, the control panel. There are three models: the BR 01 46mm; BR 03 42mm and BR S 39mm.
Vintage : This collection evokes key eras in the history of aviation and the accompanying the changes in pilots' watches.
It comprises three models: the PW1 makes reference to 1910s pocket watches; the WW1 and WW2 pay tribute to the wristwatches of pilots in the 1920s and 1940s; the Vintage BR, with automatic and chronograph versions, recalls the watches worn by pilots in the 1940s and 50s.
Marine : This collection of professional diving watches, fitted with decompression valves, comes in automatic and chronograph versions.