Bell & Ross

For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Bell & Ross

    The history of Bell & Ross began in 1992, when the French watchmaking firm joined forces with a German company, Sinn, specialising in the manufacture of aircraft navigation instruments.

    This was not merely a project – Bell & Ross was committing itself to an entire mission: inventing, designing and producing exclusive, no-nonsense timepieces for professionals of the extreme.

    By combining the expertise of Sinn with Swiss watchmaking tradition, Bell & Ross has succeeded in producing iconic time-keeping devices whose performance is unbeatable.

    The reputation of Bell & Ross is based on four fundamental principles: readability, watertightness, functionality – and the accuracy of its timepieces. The latter bear witness to unique watchmaking knowhow that fulfils all the requirements of even the most stringent military specifications.

    Scaling the heights right from its beginnings in 1997 – thanks to its own production facility – Bell & Ross upholds the art and fine traditions of Swiss watchmaking in its Chaux de Fonds workshops. Bell & Ross watches are inspected at every stage of their production and bear the inscription “Swiss Made” – the epitome of excellence all over the world.

    Bell & Ross is an icon that has been adopted by many elite bodies. Today the firm is the official supplier for many space missions, armed forces and special units, including the Spacelab mission (1994), the minesweeping division of France's civil security agency (1997), French RAID and GIGN special units (2005 and 2011 respectively) and the French Air Force (2008).

  • Bell & Ross' philosophy

    For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital. Inspired by this spirit, these timepieces have won their place in today's world, paying scant heed to passing fads in watchmaking. Bell & Ross watches are uncompromisingly technical and robust.

    Bell & Ross has drawn its inspiration from the innovative, high-performance history of aeronautics –and the military specifications that are inherent in the industry. This guiding spirit has fuelled the development of Bell & Ross collections right from its first watchmaking designs.

  • Bell & Ross' 5 key dates

    1992: the Bell & Ross project is born
    1994: presentation of the first collection
    1997: Bell & Ross moves into its own production facility in Switzerland
    2005: creation of the AVIATION BR01 collection. Birth of a watchmaking icon
    2011: first Bell & Ross store opens

  • Bell & Ross' collections

    Aviation : This collection echoes aircraft instruments – more precisely, the control panel. There are three models: the BR 01 46mm; BR 03 42mm and BR S 39mm.

    Vintage : This collection evokes key eras in the history of aviation and the accompanying the changes in pilots' watches.
    It comprises three models: the PW1 makes reference to 1910s pocket watches; the WW1 and WW2 pay tribute to the wristwatches of pilots in the 1920s and 1940s; the Vintage BR, with automatic and chronograph versions, recalls the watches worn by pilots in the 1940s and 50s.

    Marine : This collection of professional diving watches, fitted with decompression valves, comes in automatic and chronograph versions.

  • Contact Bell & Ross

    Bell & Ross
    8, rue Copernic
    F-75116 PARIS
    T. + 33 1 73 73 93 00

    Official website
    Apple App

    Google +

The watch list

Featured Bell & Ross Watches

  • Thumbnail Bell & Ross - Aviation - BR01-92 Heading Indicator

    Bell & Ross


    BR 01-92 Heading Indicator

  • Thumbnail Bell & Ross - Aviation - BR01-92 Airspeed

    Bell & Ross


    BR 01-92 Airspeed

  • Thumbnail Bell & Ross - Aviation - BR 01-97 Climb

    Bell & Ross


    BR 01-97 Climb

  • Thumbnail Bell & Ross Vintage WW1 Argentium© Ruthenium Dial - face view

    Bell & Ross


    WW1 Argentium©

  • Thumbnail Bell & Ross Vintage BR 123 Falcon - face view

    Bell & Ross


    BR 123 Falcon

All news about Bell & Ross

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Bell & Ross

The BR 01 turns ten!

— Bell & Ross is celebrating the tenth anniversary of its BR 01. While a strictly limited edition marks this milestone on its supersonic trajectory, Bell & Ross is already staking out its future. On the agenda: ceramic, forged carbon and the progression of the new BR-X1 collection.
MARCH 25, 2015
Bell & Ross WW1 Limitada Edicion
Carlos Rosillo, CEO of Bell & Ross, at Baselworld
Bell & Ross

Video. Carlos Rosillo at Baselworld

— The CEO of Bell & Ross presents the new BR 01 timepiece celebrating the 10 years of Bell & Ross' iconic shape.
MARCH 22, 2015
Bell & Ross BR01-92-10th Anniversary
Bell & Ross

BR 01 10th Anniversary

— The “BR 01 10th Anniversary” celebrates Bell & Ross's iconic model launched in 2005.
MARCH 20, 2015
Bell & Ross video Baselworld 2015
Bell & Ross

Video. 10 days before Baseworld 2015!

— In 10 days, Bell & Ross will celebrate the 10th anniversary of the square shape!
MARCH 09, 2015
Salon de l'Auto de Genève 2015, détail de l'affiche.
Geneva Motor Show

Watch brands are there too

— Several watch brands are at the Geneva Motor Show, alongside their partners McLaren, Ferrari, Lamborghini and Porsche.
MARCH 03, 2015
Bell & Ross, BR03-92 Military type
Bell & Ross

BR03-92 Military type

— Paying tribute to the military who were the first professionals to use the wristwatch as fundamental instruments for their missions, Bell & Ross unveils an authentic military version of the BR 03 Ceramic.
FEBRUARY 26, 2015
Outdoor activities
Leisure activities

Gadgets and Great Times

— If you have a hankering for flying, diving or outdoor activities, there are watches on the market to help you go the distance.
FEBRUARY 20, 2015
Marten de Vos, Allegory of the Seven Liberal Arts
12th Art

Influences pervading the 12th Art

— The masters of the 12th Art (the Art of time measurement) are artists by nature and love exploring diverse, sometimes centuries-old fields of expression. Numbered from 1 to 6, the classic arts of architecture, sculpture, painting, music, poetry and dance make their influence clearly felt in our selection – as too does the 7th art.
FEBRUARY 14, 2015
Bell & Ross, BR 03 - Festival Automobile International
Bell & Ross

BR 03 - Festival Automobile International

— Bell & Ross launches an exclusive watch to celebrate the 30th anniversary of the International Motor Show.
FEBRUARY 03, 2015
Happy New Year  © DR

2015: best wishes from watch industry CEOs

— Since 2014 is already a thing of the past for most watch industry CEOs, what could one wish them for 2015? WorldTempus has already popped the question.
DECEMBER 31, 2014
Cadeaux de Noël
Christmas gifts

Painfree complications

— Complications come at a price… or so we often believe. Happily, a number of brands are tightening their belts when it comes to the technical offerings of their watches with additional functions.
DECEMBER 17, 2014
Cadeaux de Noël
Christmas gifts

Christmas without breaking the bank

— Treating yourself to a beautiful watch needn’t always mean emptying your wallet. Ladies and Gentlemen, here are a few good watch tips for the end of the year.
NOVEMBER 28, 2014
Salon Belles Montres 2013

Salon Belles Montres

— The eighth edition of Salon Belles Montres will take place in the Carrousel du Louvre in Paris, November 21-23, 2014
OCTOBER 30, 2014
  • Thumbnail Air meeting 2014 Bell & Ross
    Bell & Ross

    Partner of the air meeting

    — Bell & Ross is a partner of the major air meeting on 5th and 6th July 2014 at the 133 air base in Nancy-Ochey.
    JULY 02, 2014
  • Thumbnail Summer watches
    Summer watches

    A new column

    — As the Swiss watch industry prepares to shut down its factories for its annual summer break, we look at the watches you should be taking on holiday with you,...
    JUNE 21, 2014
  • Thumbnail montres vertes

    It’s not easy being green

    — Green has now found its place on the wrist. But of all colours, this is the most ambivalent. The proof? Watchmakers handle it with particular care.
    JUNE 18, 2014