Bell & Ross

For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Bell & Ross

    The history of Bell & Ross began in 1992, when the French watchmaking firm joined forces with a German company, Sinn, specialising in the manufacture of aircraft navigation instruments.

    This was not merely a project – Bell & Ross was committing itself to an entire mission: inventing, designing and producing exclusive, no-nonsense timepieces for professionals of the extreme.

    By combining the expertise of Sinn with Swiss watchmaking tradition, Bell & Ross has succeeded in producing iconic time-keeping devices whose performance is unbeatable.

    The reputation of Bell & Ross is based on four fundamental principles: readability, watertightness, functionality – and the accuracy of its timepieces. The latter bear witness to unique watchmaking knowhow that fulfils all the requirements of even the most stringent military specifications.

    Scaling the heights right from its beginnings in 1997 – thanks to its own production facility – Bell & Ross upholds the art and fine traditions of Swiss watchmaking in its Chaux de Fonds workshops. Bell & Ross watches are inspected at every stage of their production and bear the inscription “Swiss Made” – the epitome of excellence all over the world.

    Bell & Ross is an icon that has been adopted by many elite bodies. Today the firm is the official supplier for many space missions, armed forces and special units, including the Spacelab mission (1994), the minesweeping division of France's civil security agency (1997), French RAID and GIGN special units (2005 and 2011 respectively) and the French Air Force (2008).

  • Bell & Ross' philosophy

    For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital. Inspired by this spirit, these timepieces have won their place in today's world, paying scant heed to passing fads in watchmaking. Bell & Ross watches are uncompromisingly technical and robust.

    Bell & Ross has drawn its inspiration from the innovative, high-performance history of aeronautics –and the military specifications that are inherent in the industry. This guiding spirit has fuelled the development of Bell & Ross collections right from its first watchmaking designs.

  • Bell & Ross' 5 key dates

    1992: the Bell & Ross project is born
    1994: presentation of the first collection
    1997: Bell & Ross moves into its own production facility in Switzerland
    2005: creation of the AVIATION BR01 collection. Birth of a watchmaking icon
    2011: first Bell & Ross store opens

  • Bell & Ross' collections

    Aviation : This collection echoes aircraft instruments – more precisely, the control panel. There are three models: the BR 01 46mm; BR 03 42mm and BR S 39mm.

    Vintage : This collection evokes key eras in the history of aviation and the accompanying the changes in pilots' watches.
    It comprises three models: the PW1 makes reference to 1910s pocket watches; the WW1 and WW2 pay tribute to the wristwatches of pilots in the 1920s and 1940s; the Vintage BR, with automatic and chronograph versions, recalls the watches worn by pilots in the 1940s and 50s.

    Marine : This collection of professional diving watches, fitted with decompression valves, comes in automatic and chronograph versions.

  • Contact Bell & Ross

    Bell & Ross
    8, rue Copernic
    F-75116 PARIS
    T. + 33 1 73 73 93 00

    Official website
    Apple App

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The watch list

Featured Bell & Ross Watches

  • Bell & Ross - BR S Diamond Eagle Diamonds

    Bell & Ross

    BR S Diamond Eagle Diamonds

  • Bell & Ross - Vintage BR 126 Aéronavale

    Bell & Ross

    Vintage BR 126 Aéronavale

  • Bell & Ross - BR-X1 Hyperstellar

    Bell & Ross


    BR-X1 Hyperstellar

  • Bell & Ross - BR 03-92 Desert Type

    Bell & Ross


    BR 03-92 Desert Type

  • Bell & Ross - BR 03-94 AeroGT

    Bell & Ross

    BR 03-94 AeroGT

All news about Bell & Ross

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Bell & Ross

Video. Instrument de Marine Collection

— The watchmaking firm’s latest collection pays tribute to the maritime world.
OCTOBER 01, 2016
Bracelet céramique © Châtelain

The enigma of ceramic

— Ceramic is a very versatile material, but it is not without its Achilles’ heel. Here is an overview of a material that has seduced the watch industry.
SEPTEMBER 22, 2016
BR-X1 Hyperstellar
Bell & Ross

BR-X1 Hyperstellar

— Bell & Ross soars beyond the earth’s atmosphere by presenting a space-going version of its BR-X1 chronograph.
SEPTEMBER 10, 2016
Bell & Ross BR-01 Burning Skull
Bell & Ross

BR-01 Burning Skull

— The BR-01 Burning Skull is a celebration of military symbolism and the art of tattooing.
SEPTEMBER 05, 2016
Chrono flyback cover
Flyback chronographs

80 years of flyback chronographs

— The anniversary dates of historical models are generally well known, while those of the patents behind them are often forgotten. 2016 marks the 80th anniversary of the patent for a major horological complication: the flyback chronograph.
SEPTEMBER 05, 2016
Bell & Ross

Carlos Rosillo on Bloomberg TV

— In a recent feature about how military aviation inspires luxury watches, Bell & Ross CEO talked about the brand on Bloomberg TV.
AUGUST 27, 2016

Brown dials turn on the charm

— Whether guilloché or plain, offset by steel or pink gold, brown dials are really making a style statement this year.
AUGUST 16, 2016
Bell & Ross Vintage BR Aeronavale
Bell & Ross

Vintage BR Aéronavale

— Two new models, chronograph and three-hand small seconds, for the Naval Air Force officers.
JULY 20, 2016
Bell & Ross AeroGT
Bell & Ross

Video. the road and the time… The AeroGT

— The BR 03 AeroGT watch duo is directly inspired by the AeroGT concept car designed by Bruno Belamich, Bell & Ross' creative director.
JUNE 22, 2016
Bell & Ross - BR S Diamond Eagle
Bell & Ross

Video. Time for a journey to the stars

— Discover the latest women’s watch from Bell & Ross, which is inspired by the celestial sphere.
JUNE 02, 2016
Bell & Ross Carmen Jorda Carlos Rosillo
Bell & Ross

Carmen Jorda new ambassador

— The brand chooses a lady racing driver as new ambassador for its feminine collection.
MAY 31, 2016
sports auto montres
Watches and motor sport

A watch for each race

— F1, GT, Indy500 and vintage car rallies – whatever the horsepower, the motor racing world provides a perfect foil for the creation of sports watches. Here are some of the latest arrivals.
MAY 28, 2016
Bell & Ross Diamond Eagle
Bell & Ross

A constellation for women

— Bell & Ross reaches for the sky with its new ladies’ timepiece, the BR S Diamond Eagle – a paean to the constellation of Aquila, the eagle.
MAY 26, 2016
  • tendances montres 2016
    Watch trends 2016

    The grunge look is in!

    — Twenty years ago, distressed jeans and the grunge look were in vogue. Today scuffed cases, scratched dials and worn straps are overturning preconceptions about...
    APRIL 19, 2016
  • Bell & Ross Renault BR-X1-RS16
    Bell & Ross

    BR-X1 RS16

    — Bell & Ross presents its exclusive BR-X1 RS16 models to celebrate the partnership with Renault Sport Formula One Team.
    APRIL 18, 2016
  • Bell & Ross Carlos A.Rosillo
    Bell & Ross

    Interview with Carlos Rosillo

    — At Baselworld we spoke to Carlos Rosillo – one half of the creative duo behind French watch brand Bell & Ross.
    APRIL 15, 2016