Blacksand

With Blacksand, Alain Mouawad upholds Swiss watchmaking knowhow even as he offers timepieces with a difference. Beneath a deceptively simple appearance, Blacksand favours readability, ergonomics and an appropriate choice of materials – as well as essential functions that use mechanical calibers optimised by the brand itself.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Blacksand

    Blacksand is the creation of one man: Alain Mouawad. This Lebanese entrepreneur – a specialist in the watch trade of over 25 years' standing – has become highly familiar with a wide variety of timepieces. He is also a recognised expert in jewellery: Mouawad has been a name of world renown, mainly among royal families, for a century now.

    With the desire to make a lasting contribution to the watchmaking world that is so familiar to him, Alain Mouawad founded Blacksand in 2010. His reason for doing so was to bring into being a brand that could be truly free in terms of spirit and creation. Blacksand has not hesitated to use movements with a good reputation for reliability made by others for its timepieces, but there is no doubt that these are indeed unfettered by aesthetic codes past or present.

    In 2011, Blacksand was at BaselWorld to unveil its first models to the public. These use a wide variety of materials: titanium, pink gold, tantalum and ceramics.

    In 2013, Alain Mouawad joined his two brothers Pascal and Fred at Manufacture Mouawad SA. He is now in charge of the destiny of the Mouawad Watch Division, which includes the Blacksand brand.

    With a site at Breleux in the Swiss Alps and an office in Carouge, Geneva, the family business has concentrated on the development of its first in-house movements, including the Mouawad 2002 caliber with a column-wheel chronograph. The firm – which has since become “Mouawad Blacksand” – is also pursuing the development of new grand complication calibers.

  • Blacksand's philosophy

    With Blacksand, Alain Mouawad upholds Swiss watchmaking knowhow even as he offers timepieces with a difference. Beneath a deceptively simple appearance, Blacksand favours readability, ergonomics and an appropriate choice of materials – as well as essential functions that use mechanical calibers optimised by the brand itself.

    Its motto, “Semper Fidelis” (“Ever Faithful”) sums up this commitment to the cardinal values of the watchmaking tradition, as well as to its philosophy of always aiming for excellence.

    Blacksand, where simplicity and technical prowess go hand in hand, is a landmark in contemporary watchmaking art.

  • Blacksand's 5 key dates

    2010: Blacksand founded
    2011: presentation of the first models at BaselWorld
    2012: presentation of the ladies' ‘Continuity' watch
    2012: Blacksand creates a unique timepiece, “Continuity Dragon”, to be auctioned for the benefit of the Red Cross
    2013: Blacksand merges with the manufacture ‘Mouawad SA', becoming ‘Mouawad Blacksand'
    2013: Blacksand creates another unique timepiece, “Continuity Ocean”, to be auctioned for the 15th anniversary of the Bal du Printemps

  • Blacksand's collections

    Uniformity: The unashamedly contemporary, smart and sports collection Uniformity comes in two versions: the Stratomatic and the Stratographe.

    Continuity: Continuity, for ladies, comes in two models: “Tortue” and “Koala”. This finely-jewelled, handless collection is somewhat dreamlike, with highly delicate animal motifs.

  • Contact Blacksand

    BLACKSAND Genève
    37-39 rue Vautier
    CH-1227 Carouge
    T. +41 22 307 28 30

    Official website
    Email

    Facebook
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    Vimeo

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  • Blacksand
The watch list

Featured Blacksand Watches

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    Blacksand

    Uniformity

    STRATOGRAPHE version Tachymetre

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    Blacksand

    Uniformity

  • Thumbnail Blacksand - Uniformity

    Blacksand

    Uniformity

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    Blacksand

    Uniformity

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    Blacksand

    Uniformity

    Joaillerie

All news about Blacksand

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WorldTempus Rant #10

Giving Back - Watch Companies and Charities

— Watch companies and watch retailers are not just focusing on selling more and more watches, but are also trying to make the world a better place.
SEPTEMBER 12, 2013
Only Watch 2011 photo de groupe
Continuity Ocean. © Blacksand
Blacksand

Continuity Ocean

— On March 21st, Blacksand's unique Continuity Ocean was sold during the 15th Bal du Printemps, which was held in Geneva
APRIL 04, 2013
Photo Gallery

New models of february 2013

— A selection of the new watches presented last month.
MARCH 07, 2013
Continuity Ocean
Blacksand

Continuity Ocean

— A unique timepiece for the auction of the “Bal du Printemps” held on March 21st, 2013.
FEBRUARY 18, 2013
Mouawad Genève

Alain Mouawad joins the Manufacture

— He becomes Guardian of the Mouawad Watch Division Geneva.
JANUARY 28, 2013
Alain Mouawad et Philippe Chevrier
Blacksand

Exhibition in Carouge

— On December 5th, a hundred people have discovered the complete collection in Blacksand Geneva's office in Carouge.
DECEMBER 18, 2012
Blacksand
Blacksand

New website

— Willing to offer more content, the young brand has opted for a site using the newest technologies to surf easily between history, collections, news and press room.
DECEMBER 13, 2012
Blacksand offshore boat
Blacksand

Offshore boat 2012 World Champion

— Blacksand boat wins the 2012 World Championship title in Superboat Stock Class under SBI federation at the 32nd annual Key West World Championship power boat event.
NOVEMBER 26, 2012
Blacksand

Beautiful and Durable

— It was just a little over one year ago that a new watch brand emerged on the market, taking many by surprise. That brand was Blacksand Genève – the founder of which has years of experience in the watch and jewelry industry.
AUGUST 30, 2012
Blacksand

Offshore competition

— Next race for the Blacksand boat: New York in September.
AUGUST 10, 2012
Blacksand

The unique CONTINUITY DRAGON

— Blacksand Geneva has attended this special event through its partnership but also by offering the auction, a unique piece created specially for the occasion.
JULY 03, 2012
Blacksand

Uniformity Stratographe

— Watch the video!
MAY 02, 2012
Blacksand

Continuity Koala

— @wtbasel/ Two new models, in white or rose gold.
MARCH 10, 2012
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    Blacksand

    Continuity Sea Turtle

    — #wtbasel/ The Continuity Collection celebrates the beauty that surrounds us and must be preserved and handed down to future generations.
    MARCH 09, 2012
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    Blacksand

    The Stratographe

    — #wtbasel/ A sophisticated and amazing single-pusher chronograph.
    MARCH 09, 2012
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    Valentine's Day

    Cupid Scores Again

    — Today is the world's declared day of love. Have a look at some of these horological beauties and think of your significant other.
    FEBRUARY 14, 2012