Carl F. Bucherer

Watches of technical perfection and beauty, through tradition and the force of innovation. Carl F. Bucherer is an independent Swiss watchmaker with expertise in the production of precious contemporary watches in the premium market.

  • About

  • Philosophy

  • 4 key dates

  • Collections

  • Contact

  • About Carl F. Bucherer

    Since its formation 125 years ago, the company formed by this visionary figure has remained in the sole ownership of the Bucherer family. This continuity means that today Carl F. Bucherer is one of the oldest major Swiss watchmaking companies to be held in the ownership of the founder’s family in unbroken succession.

    In 1919, returning to Lucerne from revolution-torn Germany, the sons encouraged their father to launch his own ladies’ watch collection in the Art Deco style. The perfect interplay of aesthetic appeal, technical watchmaking skills and outstanding workmanship formed the basis of the creative “mythos” that was to spring from the House of Bucherer.

    To this day, the philosophy of the founder, Carl Friedrich Bucherer remains. Carl F. Bucherer concentrates on meaningful complications and ingeniously simple operability.

  • Carl F. Bucherer's philosophy

    Entrepreneurs are people who have an idea and who dare to do something new. They follow their vision and their own path. Carl Friedrich Bucherer expertly blended tradition with innovation by blending the jeweler’s filigree craft with the watchmaker’s precision. Right up to the present day, the founder’s philosophy has been reflected in the Carl F. Bucherer brand and its timepieces. As the only watch brand to have its origins in Lucerne, Carl F. Bucherer has been able to develop in its own unique way.

  • Carl F. Bucherer's 4 key dates

    1888: Carl Friedrich Bucherer sets up his first specialist shop selling watches and jewelry on Falkenplatz in Lucerne.

    1919: Carl Friedrich Bucherer launches his first ladies’ watch collection in the Art Deco style. He is one of the first to adopt the strap – at that time still a revolutionary concept.

    1948: At an early stage the brand focuses on sporty chronographs and the practical display of the big date, with two discs turning independently of each other showing the current date in generously proportioned apertures on the dial.

    2008: Carl F. Bucherer presents the CFB A1000 manufacture movement, demonstrating the brand’s innovative strength.

  • Carl F. Bucherer's collections

    Patravi: “I have achieved.” The Patravi stands for the comprehensive watchmaking know-how of Carl F. Bucherer, for technological innovation, attractive and useful additional functions, and striking design characteristics.

    Manero: “That which is led by the hand-“. With the Manero, Carl F. Bucherer presents a range of modern classics whose beauty and elegance are skillfully combined with mechanical precision and practical functionality.

    Adamavi: “Falling in love.” With its discreet elegance and mechanical reliability, the Adamavi collection from Carl F. Bucherer represents a timeless, tried and tested classic range.

    Alacria: “Enthusiasm and zest for life.” With its uniquely contoured and tapered case, the Alacria ladies’ range offers the ideal basis for the creation of prestigious jewelry watches, demonstrating the high level of jewelry skills to be found at Carl F. Bucherer.

  • Contact Carl F. Bucherer

    Carl F. Bucherer
    A Brand of Bucherer AG
    Langensandstrasse 27
    CH-6002 Luzern
    T. +41 369 70 70

    Official website



The watch list

Featured Carl F. Bucherer Watches

  • Carl F. Bucherer - Manero Peripheral

    Carl F. Bucherer

    Manero Peripheral

  • Carl F. Bucherer - Manero Flyback

    Carl F. Bucherer

    Manero Flyback

  • Carl F. Bucherer - Patravi TravelTec II

    Carl F. Bucherer

    Patravi TravelTec II

  • Carl F. Bucherer - ScubaTec

    Carl F. Bucherer



  • Carl F. Bucherer - Patravi ScubaTec White

    Carl F. Bucherer

    Patravi ScubaTec White

All news about Carl F. Bucherer

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Carl F. Bucherer

Patravi TravelTec Black

— A completely black watch for a strong appearance, the new Patravi TravelTec in deep matt black is made to impress.
DECEMBER 04, 2016
Carl F. Bucherer Patravi TravelTec Black
Carl F. Bucherer

Manero Tourbillon Limited Edition 2016

— A new 2016 Manero Tourbillon Limited Edition produced in a series of 188 pieces carries on the performance and classic styling of the original model, introducing a sophisticated new variation.
NOVEMBER 01, 2016
Carl F. Bucherer Manero Flyback © Carl F. Bucherer
Carl F. Bucherer

Manero Flyback

— The Manero range welcomes a new model featuring a chronograph movement controlled by a gearwheel and features an additional flyback function.
OCTOBER 11, 2016
Carl F. Bucherer équipe nationale féminine suisse de football © Carl. F. Bucherer
Carl. F Bucherer

The Swiss Women's National Football at the manufacture

— Carl F. Bucherer, the Swiss National Football Teams’ official timekeeper, welcomed the Swiss Women's National Football Team to their recently opened factory in Lengnau.
OCTOBER 03, 2016
Carl. F. Bucherer Patravi TravelTec II or rose
Carl F. Bucherer

Patravi TravelTec II

— In 2016, the Patravi TravelTec II gleams in rose gold and blackened titanium.
SEPTEMBER 25, 2016

GPHG – the final countdown

— 80 years of flyback chronos, 72 preselected watches for the GPHG and one Eterna ladies’ watch to win
SEPTEMBER 05, 2016
Carl f. Bucherer - Collection Pathos Li Bingbing
Carl F. Bucherer

Video. Pathos Collection - Brand ambassador Li Bingbing

— The global brand ambassador Li Bingbing embodies the Pathos collection.
SEPTEMBER 04, 2016
Carl f. Bucherer Jay Pharoah
Carl F. Bucherer

Jay Pharoah wearing Carl F. Bucherer watch at the VMAs

— Comedian and actor Jay Pharoah wore the Patravi TravelTec FourX for his red carpet look at the MTV Video Music Awards.
SEPTEMBER 03, 2016
Grand Prix d'Horlogerie de Genève
GPHG 2016

Phase one complete!

— The jury has made its first choice for this year’s GPHG, whittling the selection down to six watches in each category and showing a clear preference for certain brands in the process.
SEPTEMBER 01, 2016
Carl F. Bucherer Li Bingbing
Carl F. Bucherer

Actress Li Bingbing chose the Alacria Swan watch

— Carl F. Bucherer’s first official global ambassador and the queen of Asian cinema was recently shot wearing the elegant Alacria Swan watch.
AUGUST 27, 2016
GPHG 2016 men's watches
GPHG 2016

Men's watches: A category big on small seconds

— The rather arbitrary rules for submitting watches in the Men's category define the entrants this year.
AUGUST 23, 2016
Carl F. Bucherer - new brand identity 2016
Carl F. Bucherer

Video. Made of Lucerne

— At Baselworld 2016, Carl F. Bucherer unveiled its new brand identity.
AUGUST 12, 2016
Horology and gastronomy

A shared taste for excellence

— A shared passion for good taste and Swiss quality is what lies behind a number of partnerships between watchmakers and top chefs. An overview.
AUGUST 10, 2016
  • GPHG 2016 Jewellery watches
    GPHG 2016

    Jewellery watches

    — Today we are looking at the most glittering category of the Grand Prix d’Horlogerie de Genève: jewellery watches.
    AUGUST 10, 2016
  • GPHG Montres Dame
    GPHG 2016

    Ladies' watches

    — Twenty-four candidates are entered in the ladies’ watch category of GPHG 2016, and there is a highly diverse range of entrants.
    AUGUST 05, 2016
  • Carl F.Bucherer
    Carl F. Bucherer

    A unique style

    — Sporty or classic, Carl F. Bucherer's style is inimitable. The new ladies' luxury collection confirms the fact.
    JULY 31, 2016