Watches of technical perfection and beauty, through tradition and the force of innovation. Carl F. Bucherer is an independent Swiss watchmaker with expertise in the production of precious contemporary watches in the premium market.
Since its formation 125 years ago, the company formed by this visionary figure has remained in the sole ownership of the Bucherer family. This continuity means that today Carl F. Bucherer is one of the oldest major Swiss watchmaking companies to be held in the ownership of the founder’s family in unbroken succession.
In 1919, returning to Lucerne from revolution-torn Germany, the sons encouraged their father to launch his own ladies’ watch collection in the Art Deco style. The perfect interplay of aesthetic appeal, technical watchmaking skills and outstanding workmanship formed the basis of the creative “mythos” that was to spring from the House of Bucherer.
To this day, the philosophy of the founder, Carl Friedrich Bucherer remains. Carl F. Bucherer concentrates on meaningful complications and ingeniously simple operability.
Entrepreneurs are people who have an idea and who dare to do something new. They follow their vision and their own path. Carl Friedrich Bucherer expertly blended tradition with innovation by blending the jeweler’s filigree craft with the watchmaker’s precision. Right up to the present day, the founder’s philosophy has been reflected in the Carl F. Bucherer brand and its timepieces. As the only watch brand to have its origins in Lucerne, Carl F. Bucherer has been able to develop in its own unique way.
1888: Carl Friedrich Bucherer sets up his first specialist shop selling watches and jewelry on Falkenplatz in Lucerne.
1919: Carl Friedrich Bucherer launches his first ladies’ watch collection in the Art Deco style. He is one of the first to adopt the strap – at that time still a revolutionary concept.
1948: At an early stage the brand focuses on sporty chronographs and the practical display of the big date, with two discs turning independently of each other showing the current date in generously proportioned apertures on the dial.
2008: Carl F. Bucherer presents the CFB A1000 manufacture movement, demonstrating the brand’s innovative strength.
Patravi: “I have achieved.” The Patravi stands for the comprehensive watchmaking know-how of Carl F. Bucherer, for technological innovation, attractive and useful additional functions, and striking design characteristics.
Manero: “That which is led by the hand-“. With the Manero, Carl F. Bucherer presents a range of modern classics whose beauty and elegance are skillfully combined with mechanical precision and practical functionality.
Adamavi: “Falling in love.” With its discreet elegance and mechanical reliability, the Adamavi collection from Carl F. Bucherer represents a timeless, tried and tested classic range.
Alacria: “Enthusiasm and zest for life.” With its uniquely contoured and tapered case, the Alacria ladies’ range offers the ideal basis for the creation of prestigious jewelry watches, demonstrating the high level of jewelry skills to be found at Carl F. Bucherer.