Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Chanel

    Gabrielle Chanel was born in 1883. After spending her childhood in an orphanage, she became a seamstress. She was very soon successful and moved into 21 rue Cambon in Paris, where she made hats with the “Chanel Mode” label. In 1913, she opened her first fashion boutique in Deauville followed, in 1915, by a fashion house in Biarritz. Her avant-garde style clearly set her apart from the fashions of her time.

    By 1918, Gabrielle Chanel was running one of the largest fashion houses of the day. In the space of just a few years, she also took over numbers 27 to 31 rue Cambon, where the Fashion House named after her is still headquartered.

    1921 marked the creation of the legendary CHANEL No. 5 by Ernest Beaux.

    In 1932, Gabrielle Chanel made a remarkable entry into the world of Fine Jewellery with her “Diamond Jewellery” collection.

    In 1935, Chanel was at the height of her fame. At that time she was heading up a company with a workforce of around four thousand people.

    The Second World War obliged her to close down her fashion house. Only her store at 31 rue Cambon remained open. Perfumes and accessories were still successfully sold there.

    Gabrielle Chanel made her great comeback in 1954. She was 71, and decided to begin her collection with a jersey suit, the No. 5. In 1955, she was crowned “the most influential designer of the twentieth century” and received a Fashion Oscar from Stanley Neiman Marcus, owner of the large fashion stores of that name in Dallas.

    She died in 1971.

    In 1987, CHANEL moved into watchmaking with the “Première” watch, opening its first dedicated store at 40 avenue Montaigne.

    In 2000, CHANEL launched the iconic sporty and contemporary-looking J12. The traditional values of CHANEL were followed, including the famous Maison's colour codes: black and white. These colours are sublimated by the use of high-tech ceramic. 

  • Chanel's philosophy

    Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

    All of the Firm's lines of business are characterised by its creativity, in particular watchmaking – influenced by the elegance of its famous seamstress founder and firmly rooted in all of the CHANEL codes.

  • Chanel's 5 key dates

    1883: birth of Gabrielle Chanel
    1987: CHANEL Watches founded; launch of the Première watch
    2000: launch of the J12 watch
    2003: CHANEL takes part in the exclusive Baselworld show for the first time
    2012: the “Première Tourbillon Volant” is awarded the Geneva Grand Prix d'Horlogerie in the “Ladies' Watch" category

  • Chanel's collections

    J12 : This collection comes in 3 versions:
    - Black : Chanel's first sports watch in ceramic, marking a complete style revolution.
    - White : a spotless white that made this colour a must in watchmaking.
    - Chromatic : the fruit of CHANEL's desire to give ceramic a new shade and particular sheen.

    Première: Modelled on the shape of the Chanel No. 5 perfume cap and the proportions of Place Vendôme, its octagonal case is a condensed history of the Maison's core values.

    Mademoiselle Privé : Evocative of both femininity and exclusivity, this collection has a very particular significance: the words “Mademoiselle Privé” were written on the door of Gabrielle Chanel's workshop. This highly emblematic and symbolic collection combines jewellery and watchmaking expertise, paying tribute to the Craftsmanship cherished by the Maison.

    Jewellery Watches : In its quest for perfection, CHANEL draws on twofold expertise that combines the long-standing tradition of its master jewellers since 1932 with watchmaking knowhow to develop themes cherished by Gabrielle Chanel, such as feathers and ribbons.

  • Contact Chanel

    135 Avenue Charles de Gaulle
    F - 92200 Neuilly-sur-Seine
    T. +33 1 58 37 40 00

    Official website
    Apple App



The watch list

Featured Chanel Watches

  • Thumbnail Chanel J12-G10 H4191 - watch face view




  • Thumbnail Chanel J12-G10 H4188 - watch face view




  • Thumbnail Chanel Première Rock Bleu - watch face view



    Rock Bleu

  • Thumbnail Chanel Première Rock Rose - watch face view



    Rock Rose

  • Thumbnail Chanel Première Rock Metal - watch face view



    Rock Metal

All news about Chanel

Filtered by:

J12, Soft Blue, Mint and Pink

— For the first time since its creation, the white J12 showcases three new shades on its bezel : light blue, soft pink and mint green.
FEBRUARY 25, 2015
Chanel J12 Soft Blue, Rose, Mint © Chanel
Chanel J12 Tourbillon Volant Squelette

J12 Skeleton Flying Tourbillon

— This most elegant timepiece features a tourbillon stylized with a comet set with diamonds.
FEBRUARY 17, 2015
Valentine's Day watch gifts
Valentine's Day

A selection of ladies' watches

— Diamonds, flowers, flashy colours or rock'n roll spirit: our selection of gifts for your Valentine.
FEBRUARY 12, 2015
© Martin Botvidsson

GMTea Time

— Some timeless cult objects photographed by Martin Botvidsson
FEBRUARY 11, 2015
Chanel, Première Rock

Première Rock

— Chanel unveils the Première Rock watch collection.
FEBRUARY 09, 2015
Chanel Reincarnation video

Video. Reincarnation

— “Reincarnation” is the new short film created and directed by Karl Lagerfeld to accompany the Chanel Paris-Salzburg 2014/15 Métiers d'art collection shown on December 2nd, 2014 in Salzburg.
DECEMBER 06, 2014
Marketing horloger  Les nouvelles campagnes publicitaires
Watchmaking marketing

New advertising campaigns

— Classic or original, inventive or more predictable, advertising campaigns tell us a lot about brand philosophy. We crack the codes behind some of them.
DECEMBER 01, 2014
 Mademoiselle Prive Decor Camelia Brode 2 © Chanel

Mademoiselle Privé Watch with Embroidered Camellia

— Here are two new models of this jewelry watch where, for the first time in watchmaking, diamonds and fine pearls have been embroidered.
NOVEMBER 19, 2014


— With the J12-G.10 watch, the brand treats itself to a precious twist by adapting the military-world essential, the NATO strap, to feminine watchmaking.
NOVEMBER 11, 2014
 Festival Hall of the Tiroler Festspiele

Parallel forms of expression

— The same shapes, similar colors, identical construction. The art of watchmaking and architecture share a number of common denominators as architect Alex Leuzinger points out.
NOVEMBER 09, 2014

Watchmaking decoded by a colourist

— Is the watchmaking industry afraid of colour? Compared with jewellery, watches rarely attempt any chromatic audacity. Jean-Gabriel Causse, a colourist, decodes the main trends for WorldTempus.
NOVEMBER 03, 2014

GMT hits the track

— The fall edition of the 12th Art magazine is just out.
OCTOBER 30, 2014
GPHG - Résultats du sondage des lecteurs de WorldTempus
Geneva Watchmaking Grand Prix

The results of the WorldTempus reader’s poll

— WorldTempus asked its readers to pick their favourite watch in each of the 12 categories for this year’s Grand Prix d’Horlogerie de Genève (GPHG). Here are the results at the close of our poll.
OCTOBER 17, 2014
  • Thumbnail Detail de la pendule

    Biennale des Antiquaires

    — At the Biennale des Antiquaires, in Paris, Chanel will present its new High Jewellery collection “Café Society” and "The Bird Cage" clock.
    SEPTEMBER 08, 2014
  • Thumbnail Greubel Forsey, Corum, julien Coudray, DeLaneau, Chanel, Bovet 1822
    Geneva Watchmaking Grand Prix

    Artistic crafts

    — The 23 watches competing this year in the Artistic Crafts category represent brands traditionally linked to the world of artistic artisanship, along with a few...
    AUGUST 20, 2014
  • Thumbnail Chanel, Boucheron, Chaumet, DeLaneau, de Grisogono, Louis Vuitton, Hermès
    Geneva Watchmaking Grand Prix

    Time for jewellery

    — Diamonds, precious stones and artistic designs mingling flowers, animals and lacework: the Jewellery category of the Geneva Watchmaking Grand Prix draws us...
    AUGUST 14, 2014
  • Thumbnail Breguet, Chanel, Chopard, de Grisogono, DeLaneau, Bovet
    Geneva Watchmaking Grand Prix

    Ladies’ Watches

    — Ranging from the most extravagant to the most classic and from the most technical watches to quartz models, the Ladies’ watch category covers an extremely...
    AUGUST 12, 2014
  • Thumbnail 1er août, montres de plongee, montre de sport, Longine Hour Angle

    In search of the sun

    — Switzerland enjoyed a four-day week last week as the country celebrated its founding back in 1291 on Friday 1 August. But this did not mean that there was any...
    AUGUST 04, 2014
  • Thumbnail Chanel J12-365, noire et blanche

    J12-365 watch

    — Eight versions of the new J12-365 watch are available. In white or black.
    JULY 30, 2014