Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Chanel

    Gabrielle Chanel was born in 1883. After spending her childhood in an orphanage, she became a seamstress. She was very soon successful and moved into 21 rue Cambon in Paris, where she made hats with the “Chanel Mode” label. In 1913, she opened her first fashion boutique in Deauville followed, in 1915, by a fashion house in Biarritz. Her avant-garde style clearly set her apart from the fashions of her time.

    By 1918, Gabrielle Chanel was running one of the largest fashion houses of the day. In the space of just a few years, she also took over numbers 27 to 31 rue Cambon, where the Fashion House named after her is still headquartered.

    1921 marked the creation of the legendary CHANEL No. 5 by Ernest Beaux.

    In 1932, Gabrielle Chanel made a remarkable entry into the world of Fine Jewellery with her “Diamond Jewellery” collection.

    In 1935, Chanel was at the height of her fame. At that time she was heading up a company with a workforce of around four thousand people.

    The Second World War obliged her to close down her fashion house. Only her store at 31 rue Cambon remained open. Perfumes and accessories were still successfully sold there.

    Gabrielle Chanel made her great comeback in 1954. She was 71, and decided to begin her collection with a jersey suit, the No. 5. In 1955, she was crowned “the most influential designer of the twentieth century” and received a Fashion Oscar from Stanley Neiman Marcus, owner of the large fashion stores of that name in Dallas.

    She died in 1971.

    In 1987, CHANEL moved into watchmaking with the “Première” watch, opening its first dedicated store at 40 avenue Montaigne.

    In 2000, CHANEL launched the iconic sporty and contemporary-looking J12. The traditional values of CHANEL were followed, including the famous Maison's colour codes: black and white. These colours are sublimated by the use of high-tech ceramic. 

  • Chanel's philosophy

    Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

    All of the Firm's lines of business are characterised by its creativity, in particular watchmaking – influenced by the elegance of its famous seamstress founder and firmly rooted in all of the CHANEL codes.

  • Chanel's 5 key dates

    1883: birth of Gabrielle Chanel
    1987: CHANEL Watches founded; launch of the Première watch
    2000: launch of the J12 watch
    2003: CHANEL takes part in the exclusive Baselworld show for the first time
    2012: the “Première Tourbillon Volant” is awarded the Geneva Grand Prix d'Horlogerie in the “Ladies' Watch" category

  • Chanel's collections

    J12 : This collection comes in 3 versions:
    - Black : Chanel's first sports watch in ceramic, marking a complete style revolution.
    - White : a spotless white that made this colour a must in watchmaking.
    - Chromatic : the fruit of CHANEL's desire to give ceramic a new shade and particular sheen.

    Première: Modelled on the shape of the Chanel No. 5 perfume cap and the proportions of Place Vendôme, its octagonal case is a condensed history of the Maison's core values.

    Mademoiselle Privé : Evocative of both femininity and exclusivity, this collection has a very particular significance: the words “Mademoiselle Privé” were written on the door of Gabrielle Chanel's workshop. This highly emblematic and symbolic collection combines jewellery and watchmaking expertise, paying tribute to the Craftsmanship cherished by the Maison.

    Jewellery Watches : In its quest for perfection, CHANEL draws on twofold expertise that combines the long-standing tradition of its master jewellers since 1932 with watchmaking knowhow to develop themes cherished by Gabrielle Chanel, such as feathers and ribbons.

  • Contact Chanel

    135 Avenue Charles de Gaulle
    F - 92200 Neuilly-sur-Seine
    T. +33 1 58 37 40 00

    Official website
    Apple App



The watch list

Featured Chanel Watches

  • Thumbnail Chanel J12-G10 H4191 - watch face view




  • Thumbnail Chanel J12-G10 H4188 - watch face view




  • Thumbnail Chanel Première Rock Bleu - watch face view



    Rock Bleu

  • Thumbnail Chanel Première Rock Rose - watch face view



    Rock Rose

  • Thumbnail Chanel Première Rock Metal - watch face view



    Rock Metal

All news about Chanel

Filtered by:
Mothers Day

Happy Mothers Day!

— A selection of watches that make ideal gifts for Mothers Day, for those who may not yet have made their minds up.
MAY 06, 2015
Chanel,Chopard,Corum,Hermes,Tiffany,Hublot,Jaquet Droz,DeWitt

What you might have missed last month

— The best overviews from Basel, anniversary celebrations and a new partner brand are some of the highlights from the past month
MAY 05, 2015
Chanel, J12 Tourbillon Volant Or Beige

J12 Flying Tourbillon Beige Gold - J12 Flying Tourbillon Diamonds

— Fifteen years after its creation, Chanel continues to pay tribute to this watchmaking icon.
APRIL 18, 2015
Bracelet © DR
Watch bands

The strongest link

— The past three months have seen significant developments in the field of watch bands, a useful blanket term encompassing both straps and bracelets. These should not be regarded merely as evolved versions of existing models, since we are in fact seeing the emergence of a truly new generation.
APRIL 17, 2015
Blancpain, Harry Winston, Chopard, Graff, Hermès, Patek Philippe, Chanel
Baselworld 2015

Bestiary: feathers, a trunk and some spines

— On the ground or in the air, real or imaginary, even heavenly, animals from all over the world make noteworthy appearances in the natural setting of Baselworld.
APRIL 09, 2015
Eternelles de Chanel Comet scret watch

Les Éternelles in High Jewelry watches

— The true novelty at Chanel this Baselworld, at least in terms of timepiece architecture, is the brand new “capsule” collection of three exceptional High Jewelry watches called “Les Éternelles.”
MARCH 26, 2015
Gender symbols

Women stake their claim on previously male territory

— Feminine watchmaking has constantly diversified since watchmakers grasped that women are not only attracted to sparkling, shiny models. Mechanical horology and restrained design are very much in favor with certain models that transcend gender barriers.
MARCH 20, 2015
Chanel Mademoiselle Privé video

Video. Mademoiselle Privé watch collection

— Discover the unique savoir-faire behind Mademoiselle Privé embroidered by Maison Lesage.
MARCH 18, 2015
Chanel, Mademoiselle Privé Décor Coromandel

Mademoiselle Privé Décor Coromandel

— Mademoiselle Privé Décor Coromandel is a unique piece manufactured in Switzerland.
MARCH 17, 2015
Chanel J12-G10 Chromatic Bleue

J12-G.10 Chromatic and J12-G.10 Blue Chromatic

— One watch and a choice of two colours: blue or grey.
MARCH 15, 2015
Chanel, Mademoiselle Privé Décor Coromandel

Mademoiselle Privé Décor Coromandel Dial

— Mademoiselle Privé Décor Coromandel Dial features a beige gold case.
MARCH 10, 2015
Chanel, Première Tourbillon Volant Ajouré

Première Openwork Flying Tourbillon

— The Première Openwork Flying Tourbillon watch embodies the watchmaker's vision of time: valuable.
MARCH 05, 2015
Chanel, Mademoiselle Privé Décor Camélia

Mademoiselle Privé Camélia Dial

— Chanel unveils a new lady watch as part of the Mademoiselle Privé collection.
MARCH 01, 2015
  • Thumbnail © Martin Botvidsson

    GMTea Time

    — Some timeless cult objects photographed by Martin Botvidsson
    FEBRUARY 11, 2015
  • Thumbnail Chanel, Première Rock

    Première Rock

    — Chanel unveils the Première Rock watch collection.
    FEBRUARY 09, 2015
  • Thumbnail Chanel Reincarnation video

    Video. Reincarnation

    — “Reincarnation” is the new short film created and directed by Karl Lagerfeld to accompany the Chanel Paris-Salzburg 2014/15 Métiers d'art collection...
    DECEMBER 06, 2014
  • Thumbnail Marketing horloger  Les nouvelles campagnes publicitaires
    Watchmaking marketing

    New advertising campaigns

    — Classic or original, inventive or more predictable, advertising campaigns tell us a lot about brand philosophy. We crack the codes behind some of them.
    DECEMBER 01, 2014
  • Thumbnail  Mademoiselle Prive Decor Camelia Brode 2 © Chanel

    Mademoiselle Privé Watch with Embroidered Camellia

    — Here are two new models of this jewelry watch where, for the first time in watchmaking, diamonds and fine pearls have been embroidered.
    NOVEMBER 19, 2014
  • Thumbnail J12-G10


    — With the J12-G.10 watch, the brand treats itself to a precious twist by adapting the military-world essential, the NATO strap, to feminine watchmaking.
    NOVEMBER 11, 2014
  • Thumbnail  Festival Hall of the Tiroler Festspiele

    Parallel forms of expression

    — The same shapes, similar colors, identical construction. The art of watchmaking and architecture share a number of common denominators as architect Alex...
    NOVEMBER 09, 2014
  • Thumbnail Couleurs

    Watchmaking decoded by a colourist

    — Is the watchmaking industry afraid of colour? Compared with jewellery, watches rarely attempt any chromatic audacity. Jean-Gabriel Causse, a colourist, decodes...
    NOVEMBER 03, 2014
  • Thumbnail GMT

    GMT hits the track

    — The fall edition of the 12th Art magazine is just out.
    OCTOBER 30, 2014