Chanel

Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Chanel

    Gabrielle Chanel was born in 1883. After spending her childhood in an orphanage, she became a seamstress. She was very soon successful and moved into 21 rue Cambon in Paris, where she made hats with the “Chanel Mode” label. In 1913, she opened her first fashion boutique in Deauville followed, in 1915, by a fashion house in Biarritz. Her avant-garde style clearly set her apart from the fashions of her time.

    By 1918, Gabrielle Chanel was running one of the largest fashion houses of the day. In the space of just a few years, she also took over numbers 27 to 31 rue Cambon, where the Fashion House named after her is still headquartered.

    1921 marked the creation of the legendary CHANEL No. 5 by Ernest Beaux.

    In 1932, Gabrielle Chanel made a remarkable entry into the world of Fine Jewellery with her “Diamond Jewellery” collection.

    In 1935, Chanel was at the height of her fame. At that time she was heading up a company with a workforce of around four thousand people.

    The Second World War obliged her to close down her fashion house. Only her store at 31 rue Cambon remained open. Perfumes and accessories were still successfully sold there.

    Gabrielle Chanel made her great comeback in 1954. She was 71, and decided to begin her collection with a jersey suit, the No. 5. In 1955, she was crowned “the most influential designer of the twentieth century” and received a Fashion Oscar from Stanley Neiman Marcus, owner of the large fashion stores of that name in Dallas.

    She died in 1971.

    In 1987, CHANEL moved into watchmaking with the “Première” watch, opening its first dedicated store at 40 avenue Montaigne.

    In 2000, CHANEL launched the iconic sporty and contemporary-looking J12. The traditional values of CHANEL were followed, including the famous Maison's colour codes: black and white. These colours are sublimated by the use of high-tech ceramic. 

  • Chanel's philosophy

    Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

    All of the Firm's lines of business are characterised by its creativity, in particular watchmaking – influenced by the elegance of its famous seamstress founder and firmly rooted in all of the CHANEL codes.

  • Chanel's 5 key dates

    1883: birth of Gabrielle Chanel
    1987: CHANEL Watches founded; launch of the Première watch
    2000: launch of the J12 watch
    2003: CHANEL takes part in the exclusive Baselworld show for the first time
    2012: the “Première Tourbillon Volant” is awarded the Geneva Grand Prix d'Horlogerie in the “Ladies' Watch" category

  • Chanel's collections

    J12 : This collection comes in 3 versions:
    - Black : Chanel's first sports watch in ceramic, marking a complete style revolution.
    - White : a spotless white that made this colour a must in watchmaking.
    - Chromatic : the fruit of CHANEL's desire to give ceramic a new shade and particular sheen.

    Première: Modelled on the shape of the Chanel No. 5 perfume cap and the proportions of Place Vendôme, its octagonal case is a condensed history of the Maison's core values.

    Mademoiselle Privé : Evocative of both femininity and exclusivity, this collection has a very particular significance: the words “Mademoiselle Privé” were written on the door of Gabrielle Chanel's workshop. This highly emblematic and symbolic collection combines jewellery and watchmaking expertise, paying tribute to the Craftsmanship cherished by the Maison.

    Jewellery Watches : In its quest for perfection, CHANEL draws on twofold expertise that combines the long-standing tradition of its master jewellers since 1932 with watchmaking knowhow to develop themes cherished by Gabrielle Chanel, such as feathers and ribbons.

  • Contact Chanel

    CHANEL
    135 Avenue Charles de Gaulle
    F - 92200 Neuilly-sur-Seine
    T. +33 1 58 37 40 00

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The watch list

Featured Chanel Watches

  • Chanel J12-G10 H4191 - watch face view

    Chanel

    J12

    G10

  • Chanel J12-G10 H4188 - watch face view

    Chanel

    J12

    G10

  • Chanel Première Rock Bleu - watch face view

    Chanel

    Premiere

    Rock Bleu

  • Chanel Première Rock Rose - watch face view

    Chanel

    Premiere

    Rock Rose

  • Chanel Première Rock Metal - watch face view

    Chanel

    Premiere

    Rock Metal

All news about Chanel

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Chanel

Only Watch 2015

— Chanel's unique piece for this year's Only Watch charity auction is a Mademoiselle Privé in 18-carat white gold set with 140 diamonds.
JULY 26, 2015
Chanel Mademoiselle Privé Only Watch 2015
Only Watch 2015
Only Watch 2015

Four watches that put art at the service of charity

— After a first look that caused some debate, we review four Only Watch 2015 watches that put artistic crafts at the service of charity.
JULY 24, 2015
GPHG 2015

The watches are in!

— The first stage in the campaign for the coveted Aiguille d’Or starts today as the GPHG 2015 publishes the 193 candidate watches in this year’s competition.
JULY 15, 2015
Watch reviews

Rectangular watches in vogue

— There has been a small renaissance in the field of rectangular watches, with new avant-garde designs arriving on the market to complement the existing classic offerings.
JULY 06, 2015
Chanel Mademoiselle Privé Comète
Chanel

Mademoiselle Privé Comète

— A comet in a mother-of-pearl sky.
JULY 02, 2015
fleurs d'été
Ladies’ watches

Fresh as a daisy

— Nature is an inexhaustible source of inspiration for watchmakers who appear to have passed the word around with a flurry of feminine models featuring floral motifs. It is the season for romance and fine mechanisms…
JULY 01, 2015
embroidery
Chanel

Mademoiselle Privé for Only Watch

— Chanel's unique piece for this year's Only Watch charity auction is a Mademoiselle Privé in 18-carat white gold set with 140 diamonds.
JUNE 25, 2015
Newsletter

The four seasons of Geneva in two months

— No, we’re not talking about the changeable weather in the home of Swiss watchmaking but a new photo exhibition that opens this week.
JUNE 15, 2015
Chanel Boy.Friend
Chanel

Boy.Friend

— The brand presents the Boy.Friend watch, its new creation. A timepiece with a masculine allure just for women.
JUNE 09, 2015
Bedat & Co, Claud Meylan, Piaget, Chaumet, Chanel, Jacob & Co, Hermès, Louis Vuitton, Carl F. Bucherer, Perrelet
Mothers Day

Happy Mothers Day!

— A selection of watches that make ideal gifts for Mothers Day, for those who may not yet have made their minds up.
MAY 06, 2015
Chanel,Chopard,Corum,Hermes,Tiffany,Hublot,Jaquet Droz,DeWitt
Review

What you might have missed last month

— The best overviews from Basel, anniversary celebrations and a new partner brand are some of the highlights from the past month
MAY 05, 2015
Chanel, J12 Tourbillon Volant Or Beige
Chanel

J12 Flying Tourbillon Beige Gold - J12 Flying Tourbillon Diamonds

— Fifteen years after its creation, Chanel continues to pay tribute to this watchmaking icon.
APRIL 18, 2015
Bracelet © DR
Watch bands

The strongest link

— The past three months have seen significant developments in the field of watch bands, a useful blanket term encompassing both straps and bracelets. These should not be regarded merely as evolved versions of existing models, since we are in fact seeing the emergence of a truly new generation.
APRIL 17, 2015