Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Chanel

    Gabrielle Chanel was born in 1883. After spending her childhood in an orphanage, she became a seamstress. She was very soon successful and moved into 21 rue Cambon in Paris, where she made hats with the “Chanel Mode” label. In 1913, she opened her first fashion boutique in Deauville followed, in 1915, by a fashion house in Biarritz. Her avant-garde style clearly set her apart from the fashions of her time.

    By 1918, Gabrielle Chanel was running one of the largest fashion houses of the day. In the space of just a few years, she also took over numbers 27 to 31 rue Cambon, where the Fashion House named after her is still headquartered.

    1921 marked the creation of the legendary CHANEL No. 5 by Ernest Beaux.

    In 1932, Gabrielle Chanel made a remarkable entry into the world of Fine Jewellery with her “Diamond Jewellery” collection.

    In 1935, Chanel was at the height of her fame. At that time she was heading up a company with a workforce of around four thousand people.

    The Second World War obliged her to close down her fashion house. Only her store at 31 rue Cambon remained open. Perfumes and accessories were still successfully sold there.

    Gabrielle Chanel made her great comeback in 1954. She was 71, and decided to begin her collection with a jersey suit, the No. 5. In 1955, she was crowned “the most influential designer of the twentieth century” and received a Fashion Oscar from Stanley Neiman Marcus, owner of the large fashion stores of that name in Dallas.

    She died in 1971.

    In 1987, CHANEL moved into watchmaking with the “Première” watch, opening its first dedicated store at 40 avenue Montaigne.

    In 2000, CHANEL launched the iconic sporty and contemporary-looking J12. The traditional values of CHANEL were followed, including the famous Maison's colour codes: black and white. These colours are sublimated by the use of high-tech ceramic. 

  • Chanel's philosophy

    Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

    All of the Firm's lines of business are characterised by its creativity, in particular watchmaking – influenced by the elegance of its famous seamstress founder and firmly rooted in all of the CHANEL codes.

  • Chanel's 5 key dates

    1883: birth of Gabrielle Chanel
    1987: CHANEL Watches founded; launch of the Première watch
    2000: launch of the J12 watch
    2003: CHANEL takes part in the exclusive Baselworld show for the first time
    2012: the “Première Tourbillon Volant” is awarded the Geneva Grand Prix d'Horlogerie in the “Ladies' Watch" category

  • Chanel's collections

    J12 : This collection comes in 3 versions:
    - Black : Chanel's first sports watch in ceramic, marking a complete style revolution.
    - White : a spotless white that made this colour a must in watchmaking.
    - Chromatic : the fruit of CHANEL's desire to give ceramic a new shade and particular sheen.

    Première: Modelled on the shape of the Chanel No. 5 perfume cap and the proportions of Place Vendôme, its octagonal case is a condensed history of the Maison's core values.

    Mademoiselle Privé : Evocative of both femininity and exclusivity, this collection has a very particular significance: the words “Mademoiselle Privé” were written on the door of Gabrielle Chanel's workshop. This highly emblematic and symbolic collection combines jewellery and watchmaking expertise, paying tribute to the Craftsmanship cherished by the Maison.

    Jewellery Watches : In its quest for perfection, CHANEL draws on twofold expertise that combines the long-standing tradition of its master jewellers since 1932 with watchmaking knowhow to develop themes cherished by Gabrielle Chanel, such as feathers and ribbons.

  • Contact Chanel

    135 Avenue Charles de Gaulle
    F - 92200 Neuilly-sur-Seine
    T. +33 1 58 37 40 00

    Official website


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The watch list

Featured Chanel Watches

  • Chanel J12-G10 H4191 - watch face view




  • Chanel J12-G10 H4188 - watch face view




  • Chanel Première Rock Bleu - watch face view



    Rock Bleu

  • Chanel Première Rock Rose - watch face view



    Rock Rose

  • Chanel Première Rock Metal - watch face view



    Rock Metal

All news about Chanel

Filtered by:
GPHG 2016

Mechanical exception

— We close our overview of the categories in the 2016 Grand Prix d’Horlogerie de Genève today with an introduction to the watches entered for the Mechanical Exception award.
AUGUST 30, 2016
GPHG Exceptions mécaniques
Pleine Lune
Moon phase

An impossible exercise?

— Today, 18 August, there’s a full moon. The moon phase complication, a popular watchmaking exercise since the 17th century, sometimes struggles to stay current. Nevertheless, some brave watchmakers continue to offer some remarkable interpretations.
AUGUST 18, 2016
GPHG 2016 Jewellery watches
GPHG 2016

Jewellery watches

— Today we are looking at the most glittering category of the Grand Prix d’Horlogerie de Genève: jewellery watches.
AUGUST 10, 2016
Chanel GMT XXL 2016

Monsieur de Chanel and Boy.Friend

— Chanel presents Monsieur, a watch specifically designed for men, and adds new variations to the handsome collection Boy.Friend.
AUGUST 06, 2016
GPHG Montres Dame
GPHG 2016

Ladies' watches

— Twenty-four candidates are entered in the ladies’ watch category of GPHG 2016, and there is a highly diverse range of entrants.
AUGUST 05, 2016
Montres joaillères 2016
High jewellery watches

Naturally inspired jewellery creations

— Ears of wheat, gardens, laurel wreaths and birds – the high jewellery watches displayed in Paris during Haute Couture Week celebrate nature and much more besides.
JULY 13, 2016
Chanel - Banc d'essai Monsieur de Chanel

Monsieur de Chanel

— Presented at Baselworld this year, the Monsieur de Chanel is the first timepiece entirely developed and produced by the Parisian brand. Christophe Persoz tested it for us.
JULY 06, 2016
Bella Hadid Festival de Cannes 2016
Cannes Film Festival

Watch and jewellery companies are the stars of Cannes

— The Cannes Film Festival once again provided an opportunity for the entire world to feast their eyes on the sumptuous spectacle of celebrities bedecked in glittering jewels and stunning watches.
MAY 25, 2016
Chanel Cannes Film Festival 2016 Kristen Stewart

Video. Kristen Stewart at the 2016 Cannes Festival

— Kristen Stewart shines in Chanel at the 2016 Cannes Festival.
MAY 22, 2016
Montres céramiques
Ceramic watches

Ceramic watches at Baselworld

— Over the last few years ceramic has become an increasingly familiar material in the watchmaker’s arsenal. Here are some of the must-see ceramic watches of 2016.
MAY 06, 2016
montres noires dames baselworld
Black watches at Baselworld

Black becomes you

— We continue our overview of black watches with a look at ladies’ models.
MAY 03, 2016
Chanel - Mademoiselle Privé Coromandel Oiseau Vibrant

Mademoiselle Privé Coromandel Flying Birds

— The unique Mademoiselle Privé collection has been enriched with a number of models featuring springtime motifs.
APRIL 28, 2016
Chanel - Boy.Friend

Video. Boy.Friend

— The Chanel Boy.Friend embodies that which is feminine by drawing on masculine inspiration.
APRIL 12, 2016
  • Chanel Monsieur
    Baselworld Chanel

    Monsieur !

    — Chanel has chosen the Monsieur, an elegant and uncompromisingly masculine watch, to launch its first in-house movement.
    MARCH 17, 2016
  • Chanel Premiere rock Pop Pink Turquoise

    Première Rock

    — This year, the collection welcomes the two new Pop Pink and Pop Turquoise variations.
    FEBRUARY 26, 2016
  • Breguet Reine de Naples

    Watch photo shoot

    — A watch photo shoot realized by six students of the HEAD.
    FEBRUARY 21, 2016
  • Chanel Signature

    "Signature de Chanel"

    — The High Jewelry collection “Signature de Chanel” revisits the timeless elegance of the quilted motif.
    FEBRUARY 15, 2016
  • Boy·Friend Chanel

    Fragrant feminity

    — Chanel presents the Boy·Friend, timepiece for women looking for dependable value.
    DECEMBER 28, 2015
  • Chanel - Boutique éphémère Courchevel

    Ephemeral boutique

    — Like every winter for the last seven years, Chanel is opening its ephemeral boutique in the elegant Savoyard ski resort of Courchevel.
    DECEMBER 20, 2015