Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Chanel

    Gabrielle Chanel was born in 1883. After spending her childhood in an orphanage, she became a seamstress. She was very soon successful and moved into 21 rue Cambon in Paris, where she made hats with the “Chanel Mode” label. In 1913, she opened her first fashion boutique in Deauville followed, in 1915, by a fashion house in Biarritz. Her avant-garde style clearly set her apart from the fashions of her time.

    By 1918, Gabrielle Chanel was running one of the largest fashion houses of the day. In the space of just a few years, she also took over numbers 27 to 31 rue Cambon, where the Fashion House named after her is still headquartered.

    1921 marked the creation of the legendary CHANEL No. 5 by Ernest Beaux.

    In 1932, Gabrielle Chanel made a remarkable entry into the world of Fine Jewellery with her “Diamond Jewellery” collection.

    In 1935, Chanel was at the height of her fame. At that time she was heading up a company with a workforce of around four thousand people.

    The Second World War obliged her to close down her fashion house. Only her store at 31 rue Cambon remained open. Perfumes and accessories were still successfully sold there.

    Gabrielle Chanel made her great comeback in 1954. She was 71, and decided to begin her collection with a jersey suit, the No. 5. In 1955, she was crowned “the most influential designer of the twentieth century” and received a Fashion Oscar from Stanley Neiman Marcus, owner of the large fashion stores of that name in Dallas.

    She died in 1971.

    In 1987, CHANEL moved into watchmaking with the “Première” watch, opening its first dedicated store at 40 avenue Montaigne.

    In 2000, CHANEL launched the iconic sporty and contemporary-looking J12. The traditional values of CHANEL were followed, including the famous Maison's colour codes: black and white. These colours are sublimated by the use of high-tech ceramic. 

  • Chanel's philosophy

    Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

    All of the Firm's lines of business are characterised by its creativity, in particular watchmaking – influenced by the elegance of its famous seamstress founder and firmly rooted in all of the CHANEL codes.

  • Chanel's 5 key dates

    1883: birth of Gabrielle Chanel
    1987: CHANEL Watches founded; launch of the Première watch
    2000: launch of the J12 watch
    2003: CHANEL takes part in the exclusive Baselworld show for the first time
    2012: the “Première Tourbillon Volant” is awarded the Geneva Grand Prix d'Horlogerie in the “Ladies' Watch" category

  • Chanel's collections

    J12 : This collection comes in 3 versions:
    - Black : Chanel's first sports watch in ceramic, marking a complete style revolution.
    - White : a spotless white that made this colour a must in watchmaking.
    - Chromatic : the fruit of CHANEL's desire to give ceramic a new shade and particular sheen.

    Première: Modelled on the shape of the Chanel No. 5 perfume cap and the proportions of Place Vendôme, its octagonal case is a condensed history of the Maison's core values.

    Mademoiselle Privé : Evocative of both femininity and exclusivity, this collection has a very particular significance: the words “Mademoiselle Privé” were written on the door of Gabrielle Chanel's workshop. This highly emblematic and symbolic collection combines jewellery and watchmaking expertise, paying tribute to the Craftsmanship cherished by the Maison.

    Jewellery Watches : In its quest for perfection, CHANEL draws on twofold expertise that combines the long-standing tradition of its master jewellers since 1932 with watchmaking knowhow to develop themes cherished by Gabrielle Chanel, such as feathers and ribbons.

  • Contact Chanel

    135 Avenue Charles de Gaulle
    F - 92200 Neuilly-sur-Seine
    T. +33 1 58 37 40 00

    Official website


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The watch list

Featured Chanel Watches

  • Chanel J12-G10 H4191 - watch face view




  • Chanel J12-G10 H4188 - watch face view




  • Chanel Première Rock Bleu - watch face view



    Rock Bleu

  • Chanel Première Rock Rose - watch face view



    Rock Rose

  • Chanel Première Rock Metal - watch face view



    Rock Metal

All news about Chanel

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Video. The Camellia

— Chapter 16, "The Camellia" reveals all of the anecdotes around Mademoiselle Chanel’s favorite flower.
OCTOBER 17, 2016
Siar 2016
SIAR 2016

Watchmaking with a Mexican flavour

— The Salón Internacional Alta Relojeria celebrates its 10th anniversary tomorrow. But why Mexico?
OCTOBER 17, 2016
Chanel Première Flying Tourbillon

Première Flying Tourbillon

— Chanel presents five new Première Flying Tourbillon limited-edition watches.
OCTOBER 14, 2016
Chanel Culture La donna Che Legge

Video. "Culture Chanel, La donna che legge"

— The exhibition “Cultutre Chanel, The woman who reads" is running from September 17 until January 8 at Ca' Pesaro International Gallery of Modern Art, Venice
SEPTEMBER 23, 2016
Bracelet céramique © Châtelain

The enigma of ceramic

— Ceramic is a very versatile material, but it is not without its Achilles’ heel. Here is an overview of a material that has seduced the watch industry.
SEPTEMBER 22, 2016

A German watch in the Swiss Alps

— The vintage revival at TAG Heuer, the finer points on ceramic and a German watch in the Swiss Alps.
SEPTEMBER 20, 2016

Video. Monsieur de Chanel

— See the first timepiece for men of the brand.
SEPTEMBER 15, 2016
Chanel J12 XS

J12-XS : Chanel's excessive mini

— With the wave of a magic wand the J12 is shrunk to size XS : Chanel’s legendary ceramic watch is now available in a mini size. Small is beautiful!
SEPTEMBER 13, 2016
GPHG 2015
GPHG 2016

The watch industry’s thousand and one nights

— While the 16th prize-giving ceremony of the Grand Prix d’Horlogerie de Genève will last only one night, that of November 10th 2016 the men and women who have created some of the 72 pre-selected watches have in some cases spent a thousand and one nights on developing them.
SEPTEMBER 12, 2016
Chanel Montre à Secret Signature Grenat

Signature Garnet Secret Watch

— This cuff watch offers a bejewelled take on Chanel’s iconic quilted motif.
SEPTEMBER 02, 2016
GPHG Exceptions mécaniques
GPHG 2016

Mechanical exception

— We close our overview of the categories in the 2016 Grand Prix d’Horlogerie de Genève today with an introduction to the watches entered for the Mechanical Exception award.
AUGUST 30, 2016
Pleine Lune
Moon phase

An impossible exercise?

— Today, 18 August, there’s a full moon. The moon phase complication, a popular watchmaking exercise since the 17th century, sometimes struggles to stay current. Nevertheless, some brave watchmakers continue to offer some remarkable interpretations.
AUGUST 18, 2016
GPHG 2016 Jewellery watches
GPHG 2016

Jewellery watches

— Today we are looking at the most glittering category of the Grand Prix d’Horlogerie de Genève: jewellery watches.
AUGUST 10, 2016
  • Chanel GMT XXL 2016

    Monsieur de Chanel and Boy.Friend

    — Chanel presents Monsieur, a watch specifically designed for men, and adds new variations to the handsome collection Boy.Friend.
    AUGUST 06, 2016
  • GPHG Montres Dame
    GPHG 2016

    Ladies' watches

    — Twenty-four candidates are entered in the ladies’ watch category of GPHG 2016, and there is a highly diverse range of entrants.
    AUGUST 05, 2016
  • Montres joaillères 2016
    High jewellery watches

    Naturally inspired jewellery creations

    — Ears of wheat, gardens, laurel wreaths and birds – the high jewellery watches displayed in Paris during Haute Couture Week celebrate nature and much more besides.
    JULY 13, 2016
  • Chanel - Boy.Friend

    Video. Boy.Friend

    — The Chanel Boy.Friend embodies that which is feminine by drawing on masculine inspiration.
    APRIL 12, 2016
  • « Les Eternelles de Chanel »

    "Les Eternelles de Chanel"

    — Chanel enriches its Les Éternelles de Chanel collection: and then they were four more…
    APRIL 05, 2016
  • Chanel new watches
    Chanel at Baselworld

    New timepieces for 2016

    — Chanel previewed its new timepieces for 2016 as Baselworld opened its doors to a sneak press preview on March 16.
    MARCH 26, 2016