Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations.
5 key dates
- About Chopard
In 1860 Louis-Ulysse Chopard, then aged 24, founded his watchmaking workshop in Sonvilier, in the Swiss Jura. In 1937 the Firm, by that time headed up by Louis-Ulysse's son Paul-Louis, moved to Geneva.
The last generation of Chopard watchmakers sold the Firm to the Scheufele family from Germany in 1963. The Scheufele family rapidly developed its fame by using the name for its jewellery creations.
Combining watchmaking and jewellery, in 1976 Chopard created one of its iconic timepieces: the ‘Happy Diamonds Watch', featuring a set of freely moving diamonds around the dial.
In 1985, at the initiative of Caroline Scheufele, Chopard presented its very first jewellery collection, named after the watch: Happy Diamonds. It went on to make a successful move into Fine Jewellery in the 1990s.
In 1989, Chopard opened its first dedicated store in Vienna. The group now has over 140 stores worldwide and no fewer than 1500 outlets.
1996 marked a decisive stage in Chopard's watchmaking strategy. Karl-Friedrich Scheufele returned to his roots, opening the Chopard Manufacture in Fleurier, Val-de-Travers. Intended to house the design and production of L.U.C. high precision movements (named after the Firm's founder) Chopard Manufacture is now part of the very restricted circle of genuine watchmaking manufactures.
Chopard has also been very involved for many years in the work of major philanthropic organisations. The group has long-standing partnerships with WWF, the José Carreras International Leukaemia Foundation and the Elton John AIDS Foundation.
- Chopard's philosophy
Maison Chopard epitomises the alliance between watchmaking and jewellery.
It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations. Chopard has had an in-house training centre since 1994.
Each year, Chopard hosts a new intake of jeweller-watchmaker apprentices, who learn their trade under the supervision of professionals for four years.
Through their respective interests, co-CEOs Caroline and Karl-Friedrich Scheufele have successfully given Chopard a new vision.
Caroline Scheufele is a film-lover; it was she who instigated the partnership between Chopard and the Cannes Film Festival in 1998. As well as redesigning the Palme d'Or trophy, in 2007 she created the sumptuous Red Carpet Collection, drawing inspiration from the stars and the legendary steps of the Palais des Festivals. Each year, her creations make the greatest film stars shine out as they climb the red carpet.
Karl-Friedrich Scheufele is a lover of vintage cars, making Chopard's involvement in the world of car racing and vintage cars a natural choice, too.
Chopard has supported the legendary Mille Miglia race since 1988 – and the historic Monaco Grand Prix since 2002. These partnerships have resulted in hugely successful collections of watches named after them.
- Chopard's 5 key dates
1860: Louis Ulysse Chopard founds his workshop
1963: Chopard is bought out by the Scheufele family
1974: the workshops move from Geneva to Meyrin
1976: creation of the Happy Diamonds collection
1996: Chopard Manufacture opens in Fleurier
- Chopard's collections
Happy Diamonds : The Happy Diamonds collection is part of Chopard's DNA. This immediately identifiable collection displaying freely-moving diamonds has successfully moved with the times, and comes in a wide range of different versions.
Happy Sport : Since 1993, the Happy Sport watch has become established as one of the firm's showcase collections. The different alternatives have made this watch as essential as any contemporary classic watch. In 2013 Chopard is celebrating the twentieth anniversary of the Happy Sport watch with the launch of brand new models.
Imperiale : In 1994, Chopard created a collection of watches inspired by French Empire finery. Since 2010 Chopard has been reinventing the Imperiale line, with a series of ultra-sophisticated watches featuring imposing shapes, luxurious materials, and clasps studded with cabochons at both ends, reminiscent of Napoleonic columns.
Red Carpet Collection : The Red Carpet Collection is a selection of the most outstanding items in the Fine Jewellery Collection.The collection was created in 2007 on the occasion of the sixtieth anniversary of the Cannes Film Festival – coincidentally, also the tenth anniversary of its partnership with Chopard. Drawing inspiration from the stars and the magical moments on the red carpet, it comprises exceptional, unique timepieces, combining rare and spectacular stones, creative innovation – and respect for the traditional knowhow of a Fine Jewellery workshop.
L.U.C. : L.U.C. is a traditional fine watchmaking collection, fully designed, developed and produced in-house by Chopard. Timepieces bearing the initials L.U.C. feature a very high level of technical requirements and extremely careful attention to detail – and are decorated by hand. Since 1996 and the inauguration of the Chopard Manufacture, ten families of movements with a total of 73 different alternatives have been produced, the great majority of them with COSC certification, and many of them bearing the Geneva Seal or the Qualité Fleurier label.
Classic Racing : The Classic Racing collection brings together models that draw their inspiration from the world of motor racing, such as the Superfast, Mille Miglia, Jacky Ickx and Grand Prix de Monaco Historique watches.
- Contact Chopard