Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Chopard

    In 1860 Louis-Ulysse Chopard, then aged 24, founded his watchmaking workshop in Sonvilier, in the Swiss Jura. In 1937 the Firm, by that time headed up by Louis-Ulysse's son Paul-Louis, moved to Geneva.

    The last generation of Chopard watchmakers sold the Firm to the Scheufele family from Germany in 1963. The Scheufele family rapidly developed its fame by using the name for its jewellery creations.

    Combining watchmaking and jewellery, in 1976 Chopard created one of its iconic timepieces: the ‘Happy Diamonds Watch', featuring a set of freely moving diamonds around the dial.

    In 1985, at the initiative of Caroline Scheufele, Chopard presented its very first jewellery collection, named after the watch: Happy Diamonds. It went on to make a successful move into Fine Jewellery in the 1990s.

    In 1989, Chopard opened its first dedicated store in Vienna. The group now has over 140 stores worldwide and no fewer than 1500 outlets.

    1996 marked a decisive stage in Chopard's watchmaking strategy. Karl-Friedrich Scheufele returned to his roots, opening the Chopard Manufacture in Fleurier, Val-de-Travers. Intended to house the design and production of L.U.C. high precision movements (named after the Firm's founder) Chopard Manufacture is now part of the very restricted circle of genuine watchmaking manufactures.

    Chopard has also been very involved for many years in the work of major philanthropic organisations. The group has long-standing partnerships with WWF, the José Carreras International Leukaemia Foundation and the Elton John AIDS Foundation.

  • Chopard's philosophy

    Maison Chopard epitomises the alliance between watchmaking and jewellery.

    It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations. Chopard has had an in-house training centre since 1994.

    Each year, Chopard hosts a new intake of jeweller-watchmaker apprentices, who learn their trade under the supervision of professionals for four years.

    Through their respective interests, co-CEOs Caroline and Karl-Friedrich Scheufele have successfully given Chopard a new vision.

    Caroline Scheufele is a film-lover; it was she who instigated the partnership between Chopard and the Cannes Film Festival in 1998. As well as redesigning the Palme d'Or trophy, in 2007 she created the sumptuous Red Carpet Collection, drawing inspiration from the stars and the legendary steps of the Palais des Festivals. Each year, her creations make the greatest film stars shine out as they climb the red carpet.

    Karl-Friedrich Scheufele is a lover of vintage cars, making Chopard's involvement in the world of car racing and vintage cars a natural choice, too.

    Chopard has supported the legendary Mille Miglia race since 1988 – and the historic Monaco Grand Prix since 2002. These partnerships have resulted in hugely successful collections of watches named after them.

  • Chopard's 5 key dates

    1860: Louis Ulysse Chopard founds his workshop
    1963: Chopard is bought out by the Scheufele family
    1974: the workshops move from Geneva to Meyrin
    1976: creation of the Happy Diamonds collection
    1996: Chopard Manufacture opens in Fleurier

  • Chopard's collections

    Happy Diamonds : The Happy Diamonds collection is part of Chopard's DNA. This immediately identifiable collection displaying freely-moving diamonds has successfully moved with the times, and comes in a wide range of different versions.

    Happy Sport : Since 1993, the Happy Sport watch has become established as one of the firm's showcase collections. The different alternatives have made this watch as essential as any contemporary classic watch. In 2013 Chopard is celebrating the twentieth anniversary of the Happy Sport watch with the launch of brand new models.

    Imperiale : In 1994, Chopard created a collection of watches inspired by French Empire finery. Since 2010 Chopard has been reinventing the Imperiale line, with a series of ultra-sophisticated watches featuring imposing shapes, luxurious materials, and clasps studded with cabochons at both ends, reminiscent of Napoleonic columns.

    Red Carpet Collection : The Red Carpet Collection is a selection of the most outstanding items in the Fine Jewellery Collection.The collection was created in 2007 on the occasion of the sixtieth anniversary of the Cannes Film Festival – coincidentally, also the tenth anniversary of its partnership with Chopard. Drawing inspiration from the stars and the magical moments on the red carpet, it comprises exceptional, unique timepieces, combining rare and spectacular stones, creative innovation – and respect for the traditional knowhow of a Fine Jewellery workshop.

    L.U.C. : L.U.C. is a traditional fine watchmaking collection, fully designed, developed and produced in-house by Chopard. Timepieces bearing the initials L.U.C. feature a very high level of technical requirements and extremely careful attention to detail – and are decorated by hand. Since 1996 and the inauguration of the Chopard Manufacture, ten families of movements with a total of 73 different alternatives have been produced, the great majority of them with COSC certification, and many of them bearing the Geneva Seal or the Qualité Fleurier label.

    Classic Racing : The Classic Racing collection brings together models that draw their inspiration from the world of motor racing, such as the Superfast, Mille Miglia, Jacky Ickx and Grand Prix de Monaco Historique watches.

  • Contact Chopard

The watch list

Featured Chopard Watches

  • Chopard - L.U.C Perpetual Chrono


    L.U.C Perpetual Chrono

  • Chopard - L.U.C XPS 1860


    L.U.C XPS 1860

  • Chopard - Happy Diamonds


    Happy Diamonds

  • Chopard - L.U.C Perpetual Twin


    L.U.C Perpetual Twin

  • Chopard - L.U.C XP 35 mm Esprit de Fleurier Peony


    L.U.C XP 35 mm Esprit de Fleurier Peony

All news about Chopard

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— The Fondation de la Haute Horlogerie honours Anita Porchet and Karl-Friedrich Scheufele at “Hommage au Talent” et “Hommage à la Passion” Awards
MAY 25, 2016
Chopard Mille Miglia 2016 © Alexandra Pauli for Chopard

Video. The 2016 Mille Miglia - presented by Chopard

— Chopard and the Mille Miglia on the road for “the world’s most beautiful race”.
MAY 25, 2016
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Cannes Film Festival

Watch and jewellery companies are the stars of Cannes

— The Cannes Film Festival once again provided an opportunity for the entire world to feast their eyes on the sumptuous spectacle of celebrities bedecked in glittering jewels and stunning watches.
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— TimeCrafters 2016 offered our editor-in-chief some pleasant surprises.
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L.U.C Perpetual Chrono

— Unveiled at Baselworld, the new L.U.C Perpetual Chrono from Chopard combines a hand-wound chronograph and a finely crafted perpetual calendar within an unprecedented L.U.C movement, Calibre 3.10-L.
MAY 21, 2016
Chopard Scheufele family
15 years of great content

The Scheufele family: sustainability on all fronts

— 14 years ago, the Scheufele family that took over Chopard in 1963 were quoted in Swiss magazine Bilan’s 300 richest people in Switzerland. They were still there, and slightly richer, last year.
MAY 19, 2016
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Cannes International Film Festival

— On May 14th and May 16th, Chopard hosted two of the most glamorous event of the Cannes International Film Festival’ 2016.
MAY 17, 2016
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Trophée Chopard 2016

— The winners of the 16th edition of the Trophée Chopard are Bel Powley and John Boyega.
MAY 15, 2016
Chopard Cannes Day 2

Cannes International Film Festival

— Julia Roberts, Julianne Moore, Valeria Bruni Tedeschi, Araya Hargate, Kristina Bazan wore Chopard to the premiere of “Money Monster”.
MAY 13, 2016
Chopard Cannes 11 Mai
Chopard in Cannes

Cannes Film Festival: opening ceremony

— Stare shined at the official opening ceremony of the 69th Cannes Film Festival and at the première of “Café Society” by Woody Allen.
MAY 12, 2016
Chopard Porsche Motorsport team

Porsche Motosport - FIA WEC championship

— The FIA WEC championship continued this weekend with a very strong race for Porsche at the 6 Hours of Spa-Francorchamps.
MAY 11, 2016
  • Les superlatifs de Baselworld 2016
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