Chopard

Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Chopard

    In 1860 Louis-Ulysse Chopard, then aged 24, founded his watchmaking workshop in Sonvilier, in the Swiss Jura. In 1937 the Firm, by that time headed up by Louis-Ulysse's son Paul-Louis, moved to Geneva.

    The last generation of Chopard watchmakers sold the Firm to the Scheufele family from Germany in 1963. The Scheufele family rapidly developed its fame by using the name for its jewellery creations.

    Combining watchmaking and jewellery, in 1976 Chopard created one of its iconic timepieces: the ‘Happy Diamonds Watch', featuring a set of freely moving diamonds around the dial.

    In 1985, at the initiative of Caroline Scheufele, Chopard presented its very first jewellery collection, named after the watch: Happy Diamonds. It went on to make a successful move into Fine Jewellery in the 1990s.

    In 1989, Chopard opened its first dedicated store in Vienna. The group now has over 140 stores worldwide and no fewer than 1500 outlets.

    1996 marked a decisive stage in Chopard's watchmaking strategy. Karl-Friedrich Scheufele returned to his roots, opening the Chopard Manufacture in Fleurier, Val-de-Travers. Intended to house the design and production of L.U.C. high precision movements (named after the Firm's founder) Chopard Manufacture is now part of the very restricted circle of genuine watchmaking manufactures.

    Chopard has also been very involved for many years in the work of major philanthropic organisations. The group has long-standing partnerships with WWF, the José Carreras International Leukaemia Foundation and the Elton John AIDS Foundation.

  • Chopard's philosophy

    Maison Chopard epitomises the alliance between watchmaking and jewellery.

    It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations. Chopard has had an in-house training centre since 1994.

    Each year, Chopard hosts a new intake of jeweller-watchmaker apprentices, who learn their trade under the supervision of professionals for four years.

    Through their respective interests, co-CEOs Caroline and Karl-Friedrich Scheufele have successfully given Chopard a new vision.

    Caroline Scheufele is a film-lover; it was she who instigated the partnership between Chopard and the Cannes Film Festival in 1998. As well as redesigning the Palme d'Or trophy, in 2007 she created the sumptuous Red Carpet Collection, drawing inspiration from the stars and the legendary steps of the Palais des Festivals. Each year, her creations make the greatest film stars shine out as they climb the red carpet.

    Karl-Friedrich Scheufele is a lover of vintage cars, making Chopard's involvement in the world of car racing and vintage cars a natural choice, too.

    Chopard has supported the legendary Mille Miglia race since 1988 – and the historic Monaco Grand Prix since 2002. These partnerships have resulted in hugely successful collections of watches named after them.

  • Chopard's 5 key dates

    1860: Louis Ulysse Chopard founds his workshop
    1963: Chopard is bought out by the Scheufele family
    1974: the workshops move from Geneva to Meyrin
    1976: creation of the Happy Diamonds collection
    1996: Chopard Manufacture opens in Fleurier

  • Chopard's collections

    Happy Diamonds : The Happy Diamonds collection is part of Chopard's DNA. This immediately identifiable collection displaying freely-moving diamonds has successfully moved with the times, and comes in a wide range of different versions.

    Happy Sport : Since 1993, the Happy Sport watch has become established as one of the firm's showcase collections. The different alternatives have made this watch as essential as any contemporary classic watch. In 2013 Chopard is celebrating the twentieth anniversary of the Happy Sport watch with the launch of brand new models.

    Imperiale : In 1994, Chopard created a collection of watches inspired by French Empire finery. Since 2010 Chopard has been reinventing the Imperiale line, with a series of ultra-sophisticated watches featuring imposing shapes, luxurious materials, and clasps studded with cabochons at both ends, reminiscent of Napoleonic columns.

    Red Carpet Collection : The Red Carpet Collection is a selection of the most outstanding items in the Fine Jewellery Collection.The collection was created in 2007 on the occasion of the sixtieth anniversary of the Cannes Film Festival – coincidentally, also the tenth anniversary of its partnership with Chopard. Drawing inspiration from the stars and the magical moments on the red carpet, it comprises exceptional, unique timepieces, combining rare and spectacular stones, creative innovation – and respect for the traditional knowhow of a Fine Jewellery workshop.

    L.U.C. : L.U.C. is a traditional fine watchmaking collection, fully designed, developed and produced in-house by Chopard. Timepieces bearing the initials L.U.C. feature a very high level of technical requirements and extremely careful attention to detail – and are decorated by hand. Since 1996 and the inauguration of the Chopard Manufacture, ten families of movements with a total of 73 different alternatives have been produced, the great majority of them with COSC certification, and many of them bearing the Geneva Seal or the Qualité Fleurier label.

    Classic Racing : The Classic Racing collection brings together models that draw their inspiration from the world of motor racing, such as the Superfast, Mille Miglia, Jacky Ickx and Grand Prix de Monaco Historique watches.

  • Contact Chopard

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The watch list

Featured Chopard Watches

  • Chopard - L.U.C Perpetual Chrono

    Chopard

    L.U.C Perpetual Chrono

  • Chopard - L.U.C XPS 1860

    Chopard

    L.U.C XPS 1860

  • Chopard - Happy Diamonds

    Chopard

    Happy Diamonds

  • Chopard - L.U.C Perpetual Twin

    Chopard

    L.U.C Perpetual Twin

  • Chopard - L.U.C XP 35 mm Esprit de Fleurier Peony

    Chopard

    L.U.C XP 35 mm Esprit de Fleurier Peony

All news about Chopard

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Chopard

Video. Superfast Chrono Porsche 919 Edition

— As part of its collaboration with Porsche Motorsport as Official Timing Partner, Chopard presents the Superfast Chrono Porsche 919 Edition dedicated to the new Porsche 919 Hybrid.
APRIL 24, 2016
Chopard Superfast Chrono Porsche 919 Edition
Chopard - Porsche Motosport
Chopard

Third season as official timing partner of Porsche Motorsport

— On April 17th 2016, Chopard started its third year as the official timing partner of the leading WEC team: Porsche Motorsport.
APRIL 22, 2016
Chopard Manufacture
Chopard

20 years of the Chopard Manufacture

— In the mid-1990s, Karl-Friedrich Scheufele, co-president of Chopard, decided to develop the company’s first in-house movement. In 1996 the Chopard Manufacture, which today designs and develops the company’s L.U.C movements, was duly set up in Fleurier.
APRIL 20, 2016
Les superlatifs de Baselworld 2016
11 extreme watches

The most... from Baselworld

— Baselworld is a watch fair of extremes, featuring a huge variety of exceptional concepts, finishes and designs. Worldtempus takes a closer look at some of most striking examples. Each represents one extreme of a particular genre.
APRIL 14, 2016
Caroline Scheufele
International New York Times Luxury Conference 2016

Chopard Principal Sponsor

— Chopard builds on a tradition of excellence as principal sponsor of the International New York Times Luxury Conference 2016.
APRIL 08, 2016
Chopard LUC Perpetual_Twin
Chopard

L.U.C Perpetual Twin

— Chopard is shaking up the classic codes of complicated Haute Horlogerie by introducing this all-steel chronometer-certified perpetual calendar.
APRIL 05, 2016
Flavor Flav
Big watches - small watches

Does size matter?

— Contrary to certain opinions commonly bandied about in private conversations and in a reassuring tone, size truly does matter! And in watchmaking more so than elsewhere.
MARCH 30, 2016
Baselworld 2016 montres COSC
Baselworld 2016

3 new officially certified chronometers

— WorldTempus has selected three COSC-certified chronometers launched at Baselworld 2016 to profile.
MARCH 25, 2016
Chopard - L.U.C XP 35 mm Esprit de Fleurier Peony
Chopard

L.U.C XP 35 mm Esprit de Fleurier Peony

— The peony adorns the dial and the manufacture movement of the L.U.C XP 35 m Esprit de Fleurier Peony, a feminine model governed by the principles of Haute Horlogerie.
MARCH 24, 2016
Blue watches
Baselworld 2016

Blue is the colour

— Cool blue is the hottest colour for this year’s Baselworld. Worldtempus has made a selection of the most eye-catching blue-hued timepieces, in every shade from cerulean to royal blue.
MARCH 24, 2016
Baselworld 2016 montres homme
Baselworld 2016

Unmissable men’s watches

— WorldTempus has chosen five men’s watches that were unveiled at Baselworld 2016.
MARCH 23, 2016
Perpetual Calendar
Baselworld 2016

Perpetual calendars

— Worldtempus has selected a few perpetual calendar watches from among the many new models displayed at Baselworld. Some of these are bound to make a splash in 2016.
MARCH 20, 2016
Karl-Friedrich Scheufele
Chopard

Interview with Karl-Friedrich Scheufele

— Karl-Friedrich Scheufele, co-President of Chopard, talks to us about the twentieth anniversary of the L.U.C and his passion for cars.
MARCH 15, 2016
  • Chopard - L.U.C Perpetual Chrono
    Chopard

    L.U.C Perpetual Chrono

    — The new L.U.C Perpetual Chrono from Chopard combines a hand-wound chronograph and a finely crafted perpetual calendar within an unprecedented L.U.C movement,...
    MARCH 11, 2016
  • Sex and the City
    International Women’s Day:

    Will 2016 be any different?

    — Today March 8 is International Women’s Day. So what has the watch industry done for women since the beginning of the year?
    MARCH 08, 2016
  • Chopard - Happy Diamonds
    Chopard

    Happy Diamonds

    — Since 1976, Happy Diamonds have been joyfully lighting up the eponymous creations from Chopard. To mark their 40th birthday, Chopard is revisiting the iconic...
    MARCH 07, 2016