Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Chopard

    In 1860 Louis-Ulysse Chopard, then aged 24, founded his watchmaking workshop in Sonvilier, in the Swiss Jura. In 1937 the Firm, by that time headed up by Louis-Ulysse's son Paul-Louis, moved to Geneva.

    The last generation of Chopard watchmakers sold the Firm to the Scheufele family from Germany in 1963. The Scheufele family rapidly developed its fame by using the name for its jewellery creations.

    Combining watchmaking and jewellery, in 1976 Chopard created one of its iconic timepieces: the ‘Happy Diamonds Watch', featuring a set of freely moving diamonds around the dial.

    In 1985, at the initiative of Caroline Scheufele, Chopard presented its very first jewellery collection, named after the watch: Happy Diamonds. It went on to make a successful move into Fine Jewellery in the 1990s.

    In 1989, Chopard opened its first dedicated store in Vienna. The group now has over 140 stores worldwide and no fewer than 1500 outlets.

    1996 marked a decisive stage in Chopard's watchmaking strategy. Karl-Friedrich Scheufele returned to his roots, opening the Chopard Manufacture in Fleurier, Val-de-Travers. Intended to house the design and production of L.U.C. high precision movements (named after the Firm's founder) Chopard Manufacture is now part of the very restricted circle of genuine watchmaking manufactures.

    Chopard has also been very involved for many years in the work of major philanthropic organisations. The group has long-standing partnerships with WWF, the José Carreras International Leukaemia Foundation and the Elton John AIDS Foundation.

  • Chopard's philosophy

    Maison Chopard epitomises the alliance between watchmaking and jewellery.

    It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations. Chopard has had an in-house training centre since 1994.

    Each year, Chopard hosts a new intake of jeweller-watchmaker apprentices, who learn their trade under the supervision of professionals for four years.

    Through their respective interests, co-CEOs Caroline and Karl-Friedrich Scheufele have successfully given Chopard a new vision.

    Caroline Scheufele is a film-lover; it was she who instigated the partnership between Chopard and the Cannes Film Festival in 1998. As well as redesigning the Palme d'Or trophy, in 2007 she created the sumptuous Red Carpet Collection, drawing inspiration from the stars and the legendary steps of the Palais des Festivals. Each year, her creations make the greatest film stars shine out as they climb the red carpet.

    Karl-Friedrich Scheufele is a lover of vintage cars, making Chopard's involvement in the world of car racing and vintage cars a natural choice, too.

    Chopard has supported the legendary Mille Miglia race since 1988 – and the historic Monaco Grand Prix since 2002. These partnerships have resulted in hugely successful collections of watches named after them.

  • Chopard's 5 key dates

    1860: Louis Ulysse Chopard founds his workshop
    1963: Chopard is bought out by the Scheufele family
    1974: the workshops move from Geneva to Meyrin
    1976: creation of the Happy Diamonds collection
    1996: Chopard Manufacture opens in Fleurier

  • Chopard's collections

    Happy Diamonds : The Happy Diamonds collection is part of Chopard's DNA. This immediately identifiable collection displaying freely-moving diamonds has successfully moved with the times, and comes in a wide range of different versions.

    Happy Sport : Since 1993, the Happy Sport watch has become established as one of the firm's showcase collections. The different alternatives have made this watch as essential as any contemporary classic watch. In 2013 Chopard is celebrating the twentieth anniversary of the Happy Sport watch with the launch of brand new models.

    Imperiale : In 1994, Chopard created a collection of watches inspired by French Empire finery. Since 2010 Chopard has been reinventing the Imperiale line, with a series of ultra-sophisticated watches featuring imposing shapes, luxurious materials, and clasps studded with cabochons at both ends, reminiscent of Napoleonic columns.

    Red Carpet Collection : The Red Carpet Collection is a selection of the most outstanding items in the Fine Jewellery Collection.The collection was created in 2007 on the occasion of the sixtieth anniversary of the Cannes Film Festival – coincidentally, also the tenth anniversary of its partnership with Chopard. Drawing inspiration from the stars and the magical moments on the red carpet, it comprises exceptional, unique timepieces, combining rare and spectacular stones, creative innovation – and respect for the traditional knowhow of a Fine Jewellery workshop.

    L.U.C. : L.U.C. is a traditional fine watchmaking collection, fully designed, developed and produced in-house by Chopard. Timepieces bearing the initials L.U.C. feature a very high level of technical requirements and extremely careful attention to detail – and are decorated by hand. Since 1996 and the inauguration of the Chopard Manufacture, ten families of movements with a total of 73 different alternatives have been produced, the great majority of them with COSC certification, and many of them bearing the Geneva Seal or the Qualité Fleurier label.

    Classic Racing : The Classic Racing collection brings together models that draw their inspiration from the world of motor racing, such as the Superfast, Mille Miglia, Jacky Ickx and Grand Prix de Monaco Historique watches.

  • Contact Chopard

The watch list

Featured Chopard Watches

  • Chopard-l.u.c-perpetual t-161940-5001



    Perpetual T

  • chopard-happy diamonds-happy sport medium automatic-278559-3003


    Happy Sport

    Medium Automatic

  • chopard-imperiale joaillerie amethyste-384239-1012



    Joaillerie Améthyste

  • chopard-classic racing-mille miglia 2013-161292-5001


    Classic Racing

    Mille Miglia 2013

  • chopard-classic racing-superfast power control-168537-3001


    Classic Racing

    Superfast Power Control

All news about Chopard

Filtered by:

L.U.C XPS 35mm Esprit de Fleurier

— In 2015, the L.U.C XPS 35mm Esprit de Fleurier addresses women with a subtle mother-of-pearl blue dial.
SEPTEMBER 20, 2015
Chopard L.U.C XPS 35mm Esprit de Fleurier
Chopard - New Imperiale Collection

Imperiale collection

— The new Imperiale campaign has been officially launched at the occasion of the Venice Film Festival.
SEPTEMBER 05, 2015
Chopard Imperiale

Video. Imperiale - Official film

— Discover Chopard's new Imperiale collection.
SEPTEMBER 03, 2015
Chopard Impériale

Video. Imperiale – Official Teaser

— The new Imperiale campaign is soon to be unveiled....
AUGUST 27, 2015
Chopard - Imperiale 36mm Joaillerie

Imperiale 36mm Joaillerie

— Chopard introduces a new jewellery interpretation of the Imperial collection adorned with a tahitian mother-of-pearl dial and dazzling diamonds.
AUGUST 20, 2015
Only Watch 2015
Only Watch

Inspired personalisations

— Issued as one-off editions, the watches donated to Only Watch are exclusive not only in terms of their quantity, but also by the originality of their personalisation.
AUGUST 17, 2015
Robbie Williams

Robbie Williams inaugurates the boutique in Porto Cervo

— Caroline Scheufele and Robbie Williams cut the ribbon at the opening ceremony of the summer pop-up boutique in Sardinia.
AUGUST 16, 2015

In great shapes

— Square, rectangular, cushion and many others, the shape of a movement sometimes matches that of a case. In these rare occasions, the watch gains nobility as well as functionality.
AUGUST 05, 2015
Chopard Superfast Chrono Porsche 919 Only Watch 2015

Only Watch 2015

— Chopard unveils the Superfast Chrono Porsche 919 Only Watch 2015, a unique piece signed by Mark Webber, a racing champion brand ambassador.
AUGUST 01, 2015
De Grisogono, Carrera Panamericana, Chopard, Altiplano, El Primero

The background stories behind legendary collection names

— We take a closer look at the meaning of some of the inspired collection names that are now part of horological history.
JULY 23, 2015
montres joaillieres
Jewellery watches

Eye-popping displays

— At the Haute Joaillerie presentations marking the start of the Paris Fashion Week, jewellery watches put on a stunning show bursting with gems, colours and shapes.
JULY 17, 2015
Chopard Happy Fish

Video. The spirit of summer

— The joyful dance of Happy Diamonds will make you sparkle this summer.
JULY 02, 2015
Gold watches

All that glitters

— When it comes to gold watches, not all golds are the same.
JUNE 26, 2015
  • Regulator

    What's a regulator ?

    — It is a product category every watch lover is familiar with. What is it exactly? And by the way, what does it regulate ? Well, nothing really...
    JUNE 23, 2015
  • Chopard

    Superfast Chrono Porsche 919 Jacky Ickx Edition

    — In 2015, Chopard is unveiling the Superfast Chrono Porsche 919 Jacky Ickx Edition, a watch dedicated to Jacky Ickx, a driver with an impressive track record...
    JUNE 19, 2015
  • Chopard

    Certify this!

    — There are three certification bodies available to Swiss watchmakers. Chopard is the only brand to use all three, and more besides.
    JUNE 18, 2015
  • Chopard "The Legend Of The Palme d’Or" video

    Video. "The Legend Of The Palme d’Or"

    — Preview of a film that brings to light personal stories that have participated to build the legend of the Palme d’Or.
    MAY 19, 2015
  • Chopard à Baselworld 2015

    Video. Baseworld 2015

    — The new models presented by Chopard at Baseworld.
    MAY 01, 2015
  • Blancpain, Chopard, Girard-Perregaux, Hermès, Jaquet Droz, H. Moser & Cie, Zenith, Laurent Ferrier
    Baselworld 2015

    True class

    — Are elegant watches must-haves? Theoretically so, yet it has been years since they were so prominently featured in display windows. Could 2015 be the year of...
    APRIL 21, 2015