Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Chopard

    In 1860 Louis-Ulysse Chopard, then aged 24, founded his watchmaking workshop in Sonvilier, in the Swiss Jura. In 1937 the Firm, by that time headed up by Louis-Ulysse's son Paul-Louis, moved to Geneva.

    The last generation of Chopard watchmakers sold the Firm to the Scheufele family from Germany in 1963. The Scheufele family rapidly developed its fame by using the name for its jewellery creations.

    Combining watchmaking and jewellery, in 1976 Chopard created one of its iconic timepieces: the ‘Happy Diamonds Watch', featuring a set of freely moving diamonds around the dial.

    In 1985, at the initiative of Caroline Scheufele, Chopard presented its very first jewellery collection, named after the watch: Happy Diamonds. It went on to make a successful move into Fine Jewellery in the 1990s.

    In 1989, Chopard opened its first dedicated store in Vienna. The group now has over 140 stores worldwide and no fewer than 1500 outlets.

    1996 marked a decisive stage in Chopard's watchmaking strategy. Karl-Friedrich Scheufele returned to his roots, opening the Chopard Manufacture in Fleurier, Val-de-Travers. Intended to house the design and production of L.U.C. high precision movements (named after the Firm's founder) Chopard Manufacture is now part of the very restricted circle of genuine watchmaking manufactures.

    Chopard has also been very involved for many years in the work of major philanthropic organisations. The group has long-standing partnerships with WWF, the José Carreras International Leukaemia Foundation and the Elton John AIDS Foundation.

  • Chopard's philosophy

    Maison Chopard epitomises the alliance between watchmaking and jewellery.

    It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations. Chopard has had an in-house training centre since 1994.

    Each year, Chopard hosts a new intake of jeweller-watchmaker apprentices, who learn their trade under the supervision of professionals for four years.

    Through their respective interests, co-CEOs Caroline and Karl-Friedrich Scheufele have successfully given Chopard a new vision.

    Caroline Scheufele is a film-lover; it was she who instigated the partnership between Chopard and the Cannes Film Festival in 1998. As well as redesigning the Palme d'Or trophy, in 2007 she created the sumptuous Red Carpet Collection, drawing inspiration from the stars and the legendary steps of the Palais des Festivals. Each year, her creations make the greatest film stars shine out as they climb the red carpet.

    Karl-Friedrich Scheufele is a lover of vintage cars, making Chopard's involvement in the world of car racing and vintage cars a natural choice, too.

    Chopard has supported the legendary Mille Miglia race since 1988 – and the historic Monaco Grand Prix since 2002. These partnerships have resulted in hugely successful collections of watches named after them.

  • Chopard's 5 key dates

    1860: Louis Ulysse Chopard founds his workshop
    1963: Chopard is bought out by the Scheufele family
    1974: the workshops move from Geneva to Meyrin
    1976: creation of the Happy Diamonds collection
    1996: Chopard Manufacture opens in Fleurier

  • Chopard's collections

    Happy Diamonds : The Happy Diamonds collection is part of Chopard's DNA. This immediately identifiable collection displaying freely-moving diamonds has successfully moved with the times, and comes in a wide range of different versions.

    Happy Sport : Since 1993, the Happy Sport watch has become established as one of the firm's showcase collections. The different alternatives have made this watch as essential as any contemporary classic watch. In 2013 Chopard is celebrating the twentieth anniversary of the Happy Sport watch with the launch of brand new models.

    Imperiale : In 1994, Chopard created a collection of watches inspired by French Empire finery. Since 2010 Chopard has been reinventing the Imperiale line, with a series of ultra-sophisticated watches featuring imposing shapes, luxurious materials, and clasps studded with cabochons at both ends, reminiscent of Napoleonic columns.

    Red Carpet Collection : The Red Carpet Collection is a selection of the most outstanding items in the Fine Jewellery Collection.The collection was created in 2007 on the occasion of the sixtieth anniversary of the Cannes Film Festival – coincidentally, also the tenth anniversary of its partnership with Chopard. Drawing inspiration from the stars and the magical moments on the red carpet, it comprises exceptional, unique timepieces, combining rare and spectacular stones, creative innovation – and respect for the traditional knowhow of a Fine Jewellery workshop.

    L.U.C. : L.U.C. is a traditional fine watchmaking collection, fully designed, developed and produced in-house by Chopard. Timepieces bearing the initials L.U.C. feature a very high level of technical requirements and extremely careful attention to detail – and are decorated by hand. Since 1996 and the inauguration of the Chopard Manufacture, ten families of movements with a total of 73 different alternatives have been produced, the great majority of them with COSC certification, and many of them bearing the Geneva Seal or the Qualité Fleurier label.

    Classic Racing : The Classic Racing collection brings together models that draw their inspiration from the world of motor racing, such as the Superfast, Mille Miglia, Jacky Ickx and Grand Prix de Monaco Historique watches.

  • Contact Chopard

The watch list

Featured Chopard Watches

  • Chopard - L.U.C Full Strike


    L.U.C Full Strike

  • Chopard - L.U.C XPS 1860


    L.U.C XPS 1860

  • Chopard - Happy Diamonds


    Happy Diamonds

  • Chopard - L.U.C Perpetual Twin


    L.U.C Perpetual Twin

  • Chopard - L.U.C XP 35 mm Esprit de Fleurier Peony


    L.U.C XP 35 mm Esprit de Fleurier Peony

All news about Chopard

Filtered by:

Imperiale Joaillerie

— Chopard continues its imperial world tour by offering a new interpretation of the sovereign watch that has become a brand classic.
NOVEMBER 27, 2016
Chopard Imperiale Joaillerie © Chopard
Dubai Watch Week
Dubai Watch Week

A benchmark event

— A look back at a hectic but highly informative and constructive visit to the Dubai Watch Week 2016.
NOVEMBER 25, 2016
Karl-Friedrich Scheufele
Chopard / Ferdinand Berthoud

Interview with Karl-Friedrich Scheufele

— A week after his Ferdinand Berthoud brand won the Aiguille d’Or at the GPHG 2016, we spoke to Karl-Friedrich Scheufele at the Dubai Watch Week.
NOVEMBER 24, 2016
Chopard LUC XP Urushi Year of the rooster

L.U.C XP Urushi – Year of the rooster

— Chopard unveils a new watch for the Chinese Year of the Rooster.
NOVEMBER 23, 2016

From golden hand to golden sands

— The winning watches from the GPHG head off to the Dubai Watch Week, followed by our editor-in-chief.
NOVEMBER 14, 2016

Porsche Motorsport FIA World Endurance Championship in Shanghai

— Chopard congratulates Porsche Motorsport for winning the 6 Hours of Shanghai and the manufacturer title 2016.
NOVEMBER 13, 2016
Chopard LUC Fullstrike © Chopard
Chopard L.U.C Full Strike

The sound of sapphire

— To celebrate its 20th anniversary, Chopard Manufacture is launching its first minute repeater. Although the L.U.C Full Strike is innovative in a number of ways, in one essential way – its sound – it utterly outperforms.
NOVEMBER 08, 2016
Chopard LUC GMT One cover © Chopard

L.U.C GMT One in rose gold

— Chopard is celebrating the 20th anniversary of its Manufacture with the L.U.C GMT One, an elegant rose gold watch aimed at globe-trotters and businessmen.
NOVEMBER 05, 2016
Chopard GPHG 2016

GPHG 2016

— Five Chopard watches are in the running for the 2016 Grand Prix d’Horlogerie de Genève.
OCTOBER 28, 2016

Porsche Motorsport FIA World Endurance Championship in Japan

— Porsche Motorsport and its Official Timing Partner Chopard are well positioned to win the World Endurance Championship 2016.
OCTOBER 26, 2016
Siar 2016
SIAR 2016

Watchmaking with a Mexican flavour

— The Salón Internacional Alta Relojeria celebrates its 10th anniversary tomorrow. But why Mexico?
OCTOBER 17, 2016

L.U.C Time Traveler One

— By simultaneously keeping track of the time in every zone across the planet, it enables the wearer to keep an eye on what is happening in all four corners of the earth.
OCTOBER 13, 2016
chopard exhibition cover

Exhibition in London

— Chopard presents “L.U.C – l’Art d’une Manufacture – the creation of a watchmaking legacy.”
OCTOBER 13, 2016
  • Grand Prix d'Horlogerie de Genève
    GPHG 2016

    Phase one complete!

    — The jury has made its first choice for this year’s GPHG, whittling the selection down to six watches in each category and showing a clear preference for...
    SEPTEMBER 01, 2016
  • GPHG 2016 Calendrier
    GPHG 2016

    Calendar watches

    — Even today, the perpetual calendar remains one of the most complex watchmaking complications in existence, as will become abundantly clear from this overview...
    AUGUST 29, 2016
  • GPHG 2016 men's watches
    GPHG 2016

    Men's watches: A category big on small seconds

    — The rather arbitrary rules for submitting watches in the Men's category define the entrants this year.
    AUGUST 23, 2016
  • GPHG 2016 Jewellery watches
    GPHG 2016

    Jewellery watches

    — Today we are looking at the most glittering category of the Grand Prix d’Horlogerie de Genève: jewellery watches.
    AUGUST 10, 2016
  • Newsletter

    Blasts from the past

    — In-depth articles from Lettres du Brassus, more GPHG analysis, summer competitions and record-breaking Patek Philippe watches.
    AUGUST 08, 2016
  • GPHG Montres Dame
    GPHG 2016

    Ladies' watches

    — Twenty-four candidates are entered in the ladies’ watch category of GPHG 2016, and there is a highly diverse range of entrants.
    AUGUST 05, 2016