Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations.

  • About

  • Philosophy

  • 5 key dates

  • Collections

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  • About Chopard

    In 1860 Louis-Ulysse Chopard, then aged 24, founded his watchmaking workshop in Sonvilier, in the Swiss Jura. In 1937 the Firm, by that time headed up by Louis-Ulysse's son Paul-Louis, moved to Geneva.

    The last generation of Chopard watchmakers sold the Firm to the Scheufele family from Germany in 1963. The Scheufele family rapidly developed its fame by using the name for its jewellery creations.

    Combining watchmaking and jewellery, in 1976 Chopard created one of its iconic timepieces: the ‘Happy Diamonds Watch', featuring a set of freely moving diamonds around the dial.

    In 1985, at the initiative of Caroline Scheufele, Chopard presented its very first jewellery collection, named after the watch: Happy Diamonds. It went on to make a successful move into Fine Jewellery in the 1990s.

    In 1989, Chopard opened its first dedicated store in Vienna. The group now has over 140 stores worldwide and no fewer than 1500 outlets.

    1996 marked a decisive stage in Chopard's watchmaking strategy. Karl-Friedrich Scheufele returned to his roots, opening the Chopard Manufacture in Fleurier, Val-de-Travers. Intended to house the design and production of L.U.C. high precision movements (named after the Firm's founder) Chopard Manufacture is now part of the very restricted circle of genuine watchmaking manufactures.

    Chopard has also been very involved for many years in the work of major philanthropic organisations. The group has long-standing partnerships with WWF, the José Carreras International Leukaemia Foundation and the Elton John AIDS Foundation.

  • Chopard's philosophy

    Maison Chopard epitomises the alliance between watchmaking and jewellery.

    It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations. Chopard has had an in-house training centre since 1994.

    Each year, Chopard hosts a new intake of jeweller-watchmaker apprentices, who learn their trade under the supervision of professionals for four years.

    Through their respective interests, co-CEOs Caroline and Karl-Friedrich Scheufele have successfully given Chopard a new vision.

    Caroline Scheufele is a film-lover; it was she who instigated the partnership between Chopard and the Cannes Film Festival in 1998. As well as redesigning the Palme d'Or trophy, in 2007 she created the sumptuous Red Carpet Collection, drawing inspiration from the stars and the legendary steps of the Palais des Festivals. Each year, her creations make the greatest film stars shine out as they climb the red carpet.

    Karl-Friedrich Scheufele is a lover of vintage cars, making Chopard's involvement in the world of car racing and vintage cars a natural choice, too.

    Chopard has supported the legendary Mille Miglia race since 1988 – and the historic Monaco Grand Prix since 2002. These partnerships have resulted in hugely successful collections of watches named after them.

  • Chopard's 5 key dates

    1860: Louis Ulysse Chopard founds his workshop
    1963: Chopard is bought out by the Scheufele family
    1974: the workshops move from Geneva to Meyrin
    1976: creation of the Happy Diamonds collection
    1996: Chopard Manufacture opens in Fleurier

  • Chopard's collections

    Happy Diamonds : The Happy Diamonds collection is part of Chopard's DNA. This immediately identifiable collection displaying freely-moving diamonds has successfully moved with the times, and comes in a wide range of different versions.

    Happy Sport : Since 1993, the Happy Sport watch has become established as one of the firm's showcase collections. The different alternatives have made this watch as essential as any contemporary classic watch. In 2013 Chopard is celebrating the twentieth anniversary of the Happy Sport watch with the launch of brand new models.

    Imperiale : In 1994, Chopard created a collection of watches inspired by French Empire finery. Since 2010 Chopard has been reinventing the Imperiale line, with a series of ultra-sophisticated watches featuring imposing shapes, luxurious materials, and clasps studded with cabochons at both ends, reminiscent of Napoleonic columns.

    Red Carpet Collection : The Red Carpet Collection is a selection of the most outstanding items in the Fine Jewellery Collection.The collection was created in 2007 on the occasion of the sixtieth anniversary of the Cannes Film Festival – coincidentally, also the tenth anniversary of its partnership with Chopard. Drawing inspiration from the stars and the magical moments on the red carpet, it comprises exceptional, unique timepieces, combining rare and spectacular stones, creative innovation – and respect for the traditional knowhow of a Fine Jewellery workshop.

    L.U.C. : L.U.C. is a traditional fine watchmaking collection, fully designed, developed and produced in-house by Chopard. Timepieces bearing the initials L.U.C. feature a very high level of technical requirements and extremely careful attention to detail – and are decorated by hand. Since 1996 and the inauguration of the Chopard Manufacture, ten families of movements with a total of 73 different alternatives have been produced, the great majority of them with COSC certification, and many of them bearing the Geneva Seal or the Qualité Fleurier label.

    Classic Racing : The Classic Racing collection brings together models that draw their inspiration from the world of motor racing, such as the Superfast, Mille Miglia, Jacky Ickx and Grand Prix de Monaco Historique watches.

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The watch list

Featured Chopard Watches

  • Chopard - L.U.C 1963 Tourbillon


    L.U.C 1963 Tourbillon

  • Chopard - Automatic 30mm


    Happy Sport

    Automatic 30mm

  • Chopard Mille Miglia GTS Power Control 168566-3001 - watch face view


    Mille Miglia GTS Power Control

  • Chopard Superfast Chrono Porsche 919 Edition watch-face-view


    Classic Racing

    Superfast Chrono Porsche 919 Edition

  • Chopard Impériale 36mm Joaillerie



    36mm Joaillerie

All news about Chopard

Filtered by:
Chinese New Year

The monkey reigns on the dial as king of the zodiac

— Today is the start of the Chinese New Year, which this year falls under the sign of the Monkey, providing an opportunity for Swiss watchmakers to demonstrate their technical expertise and mastery of the artistic crafts on a variety of original pieces.
FEBRUARY 08, 2016
Nouvel An chinois - Année du Singe
reserves de marche
Power reserves

A major gap

— From 36 hours for the ‘bare minimum’ right the way up to 50 days for the record, movements’ running time has never been quite so disparate. We cast a glance at the ranking of the currently available autonomy levels.
JANUARY 08, 2016
Chopard Impériale 36mm Jade lavande

Imperiale 36mm Lavender Jade

— On the occasion of Chinese New Year, the Imperiale watch, a Chopard classic, appears adorned with a lavender colour jade.
JANUARY 06, 2016
Drivers’ World Champions 2015

FIA World Endurance Championship 2015

— Chopard’s ambassadors Mark Webber and Brendon Hartley become Drivers’ World Champions 2015.
DECEMBER 01, 2015
Chopard - Mark Webber

Video. One-Minute Mark Webber live interview

— Discover the interview of Mark Webber, car champion and Chopard ambassador.
NOVEMBER 24, 2015
Watch of the Year

Montres Passion magazine rewards Breguet

— Breguet won two prizes at the awards in Geneva last Thursday.
NOVEMBER 21, 2015
Chopard LUC XP Urushi Year of the Monkey

L.U.C XP Urushi «Year of the monkey»

— This year Chopard is dedicating a new exclusive series of its L.U.C XP to the Chinese zodiac.
NOVEMBER 20, 2015
Dubai Watch Week
Dubai Watch Week

The success formula

— We analyze the six points that forged the success of the Dubai Watch Week.
NOVEMBER 19, 2015

Porsche Motorsport team

— Porsche scores a fifth 1-2 victory at the Shanghai Race 2015 and becomes FIA WEC World Champion 2015.
NOVEMBER 05, 2015

Saatchi Gallery

— The seventh edition of the SalonQP will be returning to the Saatchi Gallery in London from 12-14 November 2015.
OCTOBER 27, 2015
GMT 15e anniversaire

GMT’s 15th birthday

— Today, October 15th 2015, GMT celebrates 15 years of watchmaking passion. Taking a look back at the birth of a publication that has loyally accompanying the Haute Horlogerie boom since the year 2000.
OCTOBER 15, 2015
Réserves de marche
Power reserves

Distance running: bigger power reserves are becoming the norm

— Long confined to a mere two days (if that), the autonomy of mechanical movements is gradually being increased and models able to run for three, eight or ten days without rewinding are no longer the exclusive preserve of an elite circle.
OCTOBER 14, 2015

Chronométrie Ferdinand Berthoud

— Karl-Friedrich Scheufele, co-president of Chopard, orchestrated the revival of the illustrious name of Ferdinand Berthoud.
OCTOBER 09, 2015
  • Chopard Superfast Chrono Porsche 919 Only Watch 2015

    Only Watch 2015

    — Chopard unveils the Superfast Chrono Porsche 919 Only Watch 2015, a unique piece signed by Mark Webber, a racing champion brand ambassador.
    AUGUST 01, 2015
  • De Grisogono, Carrera Panamericana, Chopard, Altiplano, El Primero

    The background stories behind legendary collection names

    — We take a closer look at the meaning of some of the inspired collection names that are now part of horological history.
    JULY 23, 2015
  • montres joaillieres
    Jewellery watches

    Eye-popping displays

    — At the Haute Joaillerie presentations marking the start of the Paris Fashion Week, jewellery watches put on a stunning show bursting with gems, colours and...
    JULY 17, 2015