Corum takes aesthetic daring to the heights of technical perfection.Through a number of collections, drawing on the fundamentals of traditional watchmaking, the manufacture continues to pursue its path free from the influence of passing trends.
5 key dates
- About Corum
René Bannwart was born in Zurich in 1915. On the strength of watchmaking experience with the most prestigious firms, in 1955 he founded Corum with his uncle, Gaston Ries. This brand new manufacture set out to be creative, placing itself at the cutting edge of watchmaking, with just as much attention paid to design as to the movement itself.
It was not long before the Maison presented its first model. As early as 1956, it was clear that Corum's designers allowed creativity to guide technical aspects rather than the other way around. The firm made a considerable impression with the “Coin Watch” – the dial of which was an American coin – the peacock feather watch (1970) and the Rolls Royce model. The latter once again underscored the brand's pioneering nature, marking the signature of the first partnership of its kind with a prestige car brand – in 1976.
In 1960, the firm presented what was to become one of its iconic watches – the Admiral's Cup. The first interpretation had a square case engraved with a sailboat and the name of the legendary regatta on the back. In the 1980s changes were made to the collection, resulting in its current shape: a twelve-sided case with nautical pennants on the bezel serving as hour markers.
In 1980 the manufacture brought out a second emblematic timepiece, the “Golden Bridge”, featuring the now legendary linear-winding baguette movement.
In 2000, entrepreneur Severin Wunderman joined Corum as the new owner and CEO. In 2005, he asked Antonio Calce to join him; the latter was to become CEO himself two years later.
In 2010, René Bannwart, the historic founder, died at the age of 95.
- Corum's philosophy
Corum takes aesthetic daring to the heights of technical perfection. Through a number of collections, drawing on the fundamentals of traditional watchmaking, the manufacture continues to pursue its path free from the influence of passing trends.
As an emerging manufacture, Corum still allows itself boundless creativity, to the delight of watch-lovers in search of timepieces that are anything but set in their ways.
- Corum's 5 key dates
1955: Corum founded in Chaux-de-Fonds
1960: the first interpretation of the Admiral's Cup comes out. The brand's sports collection is now based around this model
1980: the Golden Bridge watch, equipped with a delicately hand-engraved baguette movement displayed in a sapphire crystal case, embodies the peak of technical and watchmaking expertise
2005: Antonio Calce, CEO and current partner of the brand, joins CORUM
2011: an automatic version of the Golden Bridge baguette movement is unveiled
- Corum's collections
Admiral's Cup: When it was created in 1960, the Admiral's Cup was one of the first fully waterproof shaped sports watches. A quarter of a century later, its design was revisited with a 12-sided case and for hour-markers, twelve nautical pennants from the international maritime signal code.
Corum Bridges: Presented by Corum in 1980, the Golden Bridge model with its linear-winding baguette movement has gone down in the history of watchmaking. In 2009, the Golden Bridge baguette movement inspired the creation of the racy, contemporary Ti-Bridge, which in turn has given rise to a complete line of models.
Heritage: The Heritage collection pays an audacious, young, and lively tribute to more historic models, featuring new versions of original timepieces.
- Contact Corum