Cvstos is an emerging watchmaking brand co-founded in 2005 in Geneva by Sassoun Sirmakes and Antonio Terranova.
Sassoun Sirmakes is the son of Vartan Sirmakes, co-owner of the Franck Muller Watchland Group. When he was 17 and still a student, Sassoun followed in his father's footsteps as a watchmaker, mastering the craft and developing the family's jewel-setting workshop.
He learned all about techniques and watchmaking design in the family business, where he also gained experience in business relations.
He was aged just 20 when, in 2004, he met a talented designer, Antonio Terranova.
Terranova was born in 1967 in La Chaux-de-Fonds. He had a background in engineering and has never left watchmaking. He had previously worked with Cartier, Piaget, TAG Heuer, Breitling and Zenith.
The newly-formed partnership created the CVSTOS brand; in 2005, it presented its first collection, including a dual time band model, a chronograph and a tourbillon.
In 2009, the pair moved into new premises in Geneva city centre, with a lounge showroom, the workshop and the management all under one roof. The business expanded, as did their collections and unique timepieces in a radical, contemporary style.