De Bethune

De Bethune embraces the wealth of the watchmaking knowhow of the past in order to design the watches of the future. This combination results in timepieces with all the attributes and technical expertise of Fine Watchmaking, whilst at the same time remaining free from traditional constraints.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About De Bethune

    Founded in 2002, De Béthune was the fruit of a meeting between watchmaking expert and acclaimed collector David Zanetta and master watchmaker Denis Flageollet.

    Flageollet is a third-generation watchmaker. Driven by a taste for a challenge and the search for performance, he decided to work in watchmaking and more particularly, the restoration of old timepieces. By practising this difficult exercise, he learned the basics needed to develop his own calibers.

    Just two years after it was founded, De Bethune presented its first manufactured caliber at the Baselworld show.

    In 2009, the manufacture launched its “Dream Watch 1” for the Geneva show. This timepiece with a very strong personality included a spherical moon's phase – soon to become one of De Bethune's hallmarks.

    2011 was a watershed year for the brand. The two founders were joined by Pierre Jacques, who became CEO. Pierre Jacques completed his higher education at the Institut des Hautes Etudes Internationales in Geneva before founding a renowned watchmaking magazine, which helped him enter the watchmaking world.

    2011 was also a year of acclaim on the part of watchmaking professionals: De Bethune was awarded the most prestigious title at the Geneva Grand Prix d'Horlogerie: the “Aiguille d'Or”.

    In spite of its youth, De Bethune is already rivalling its elders. In its first decade of existence, the Firm presented 9 patents, 17 innovations and 15 manufactured calibers – all signs of a Maison born to last. And for all of this, the independent firm has relied on its own R&D laboratory.

  • De Bethune's philosophy

    De Bethune embraces the wealth of the watchmaking knowhow of the past in order to design the watches of the future. This combination results in timepieces with all the attributes and technical expertise of Fine Watchmaking, whilst at the same time remaining free from traditional constraints.

    Taking equal care with the movement and the design, De Bethune loves to work with contrasts, as can be seen in its timepieces with traditional complications – accompanied by a highly contemporary and poetic design that completely transforms them.

    The Firm is highly active in pure watchmaking research, constantly exploring uncharted territory, and does not hesitate to share its discoveries with other brands. Moved by the desire to help watchmaking progress, De Bethune is careful to give its timepieces a distinctive aesthetic appearance, constantly seeking to add new elements with respect to previous collections.

  • De Bethune's 5 key dates

    2002: De Bethune founded
    2004: the first caliber manufactured by De Bethune is presented at Baselworld
    2009: launch of the Dream Watch 1 for the Geneva show
    2011: the DB28 wins the Geneva Grand Prix de la Haute Horlogerie's “Aiguille d'Or”
    2012: the first De Bethune store opens in Geneva

  • De Bethune's collections

    DB25: The DB25 is a round timepiece with a simple style featuring a number of different complications, from the power reserve to the perpetual calendar.

    DB27: Available in two titanium versions, the Titan Hawk in silver or black has a distinctive polished treatment, further enhancing the overall comfort afforded by its floating lugs – a system patented by De Bethune. The timepiece also has a solid back that reveals only the balance wheel of its manufactured caliber.

    DB28: The DB28 is also recognisable by its floating lugs, available in short or long versions. It includes some brand new complications created by De Bethune, such as the spherical moon's phase, the silicon annular balance wheel and the silicon/titanium tourbillon – one of the fastest and lightest on the market.

    Dream Watch: The Dream Watch collection features timepieces that are outstanding in terms of both technical aspects and aesthetics. Built to order, they embody De Bethune's creativity, daring and expertise.

  • Contact De Bethune

    De Bethune
    Granges-Jaccard 6
    CH-1454 La Chaux L'Auberson
    T. +41 22 310 22 71

    Official website

    Google +


  • De Bethune
  • De Bethune Discover the DB29 Maxichrono Tourbillon
  • De Bethune Discover the DB25L
  • De Bethune Discover the DB29 Maxichrono Tourbillon
The watch list

Featured De Bethune Watches

  • De Bethune DB25 QP Rose DB25QPPS2 - watch face view

    De Bethune


    QP Rose

  • De bethune DB25L Black DB25LWS8V1 - watch face view

    De Bethune

    DB25L Black

  • De Bethune db28 Dark Shadow DB28ZC8 - watch face view

    De Bethune


    Dark Shadow

  • De Bethune DB28 Digital DB28D - watch face view

    De Bethune



  • De Bethune db29 Maxichrono Tourbillon DB29RS1 - watch face view

    De Bethune


    Maxichrono Tourbillon

All news about De Bethune

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Special edition watches for Mexico

Meeting the needs of a demanding market

— There was little talk of crisis at the SIAR this year as most brands were busy selling high-end watches to high-end clients
NOVEMBER 20, 2015
SIAR Roger Dubuis Porsche
Vacheron Constantin Historique Cornes de vache
Ergonomy / design

Lugs: a sharp, edgy topic

— They connect the case to the strap and that is no ordinary role. Lugs are an authentic design feature that plays a key role in the ergonomics of a watch.
NOVEMBER 16, 2015
Dubai Watch Week
Dubai Watch Week

Putting the Gulf region on the horological map

— As the first edition of the Dubai Watch Week came to a close last Friday with a festive dinner held in an elegant restaurant overlooking the dancing waters of the Dubai Fountain, organizers, partners and participants alike savored local delicacies and the satisfaction of a job well done.
NOVEMBER 05, 2015
De Bethune

CEO Pierre Jacques announces his departure

— Pierre Jacques has just announced his departure from the brand he has been managing since 2011 with effect from the end of this year, within weeks of De Bethune confirming its presence in the new "Carré des Horlogers" at the SIHH in 2016.
NOVEMBER 04, 2015

Saatchi Gallery

— The seventh edition of the SalonQP will be returning to the Saatchi Gallery in London from 12-14 November 2015.
OCTOBER 27, 2015
De Bethune - DB27 D Polo edition
De Bethune

DB27 D Polo edition

— The brand presented a 10-piece limited edition of the DB27 at the occasion of the De Bethune Princely Polo Cup held in Vaduz.
OCTOBER 05, 2015
Dubai Watch Week 2015
Dubai Watch Week 2015

"The Rebels of Horology"

— Ahmed Seddiqi & Sons host a unique exhibition of the world’s most innovative brands during highly anticipated five-day event in Dubai.
SEPTEMBER 02, 2015
SIHH 2016
SIHH 2016

With Christophe Claret, de Bethune and Laurent Ferrier

— The CEOs explain why their brands will exhibit at the SIHH, along with H. Moser & Cie, HYT, Hautlence, MB&F, Urwerk and Voutilainen..
SEPTEMBER 01, 2015

What you might have missed last month

— The King’s 80th birthday, the French touch and a steady-stream of unique pieces for Only Watch 2015.
AUGUST 14, 2015
GPHG 2015

Who will win the 15th Aiguille d’Or?

— The Grand Prix de l’Aiguille d’Or has been awarded every year at the Grand Prix d’Horlogerie de Genève since 2001. Does an analysis of the 14 previous winners give a hint as to who the 15th winner could be?
AUGUST 12, 2015
De Bethune DBS Pièce Unique Only Watch 2015
De Bethune

Only Watch 2015

— De Bethune celebrates ten years of commitment to the Monaco Association against Muscular Dystrophy and revisits on this occasion the model designed for the first edition of Only Watch in September 2005.
JULY 22, 2015
Roland Garros
Roland Garros

Game, set and watch

— On the court, there could only be one winner, but is the horological victor at Roland Garros as clear-cut?
JUNE 08, 2015
De Bethune DB 25 Quetzalcoatl
De Bethune

Video. Baselworld 2015

— The new models presented by De Bethune at Baselword.
APRIL 28, 2015
  • De Bethune, DB25 Quetzalcoatl
    De Bethune

    DB25 Quetzalcoatl

    — De Bethune unveils its new timepiece, the DB25 Quetzalcoatl, a creation inspired by ancient Mesoamerican culture.
    MARCH 21, 2015
  • De Bethune DB28 GS
    De Bethune

    DB28 GS

    — The DB28 GS expresses a bold character revealed through both its aesthetic and technical attributes.
    FEBRUARY 19, 2015
  • Romain Gauthier, anglage
    Chamfering (bevelling)

    Light shining into every corner

    — This third chapter in the WorldTempus saga dedicated to watchmaking finishes deals with bevelling, a technique that ennobles calibres and encompasses a wealth...
    FEBRUARY 19, 2015