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de Grisogono

Keen to develop technical timepieces with a refined and distinctive aesthetic appearance, in less than twenty years de Grisogono has successfully carved out a niche in the world of watchmaking. Its audacious design ethos is expressed in firmly contemporary, off-beat timepieces.

About

It was in 1993 that Fawaz Gruosi opened his first store selling jewellery and objets d'art in Geneva. He called it ‘de Grisogono' in reference to the maiden name of the mother of one of his business partners at that time.

Three years later, at a time when he was pursuing his path alone with the brand he had founded, Fawaz Gruosi rapidly made a name for himself as one of the first to design jewellery using black diamonds – a stone that had long been neglected as being too complex to work with.

On the strength of this success, in 1997 de Grisogono opened a store in London, followed two years later by another one in Gstaad.

The next year, in 2000, the company presented its first watchmaking line, soberly named ‘Instrumento N° Uno' at Baselworld, with a ladies' version called ‘Instrumentino' released the year after. The Chopard Group took an interest in these developments and in 2002 decided to take a stake in the Firm's growth.

From that time on, de Grisogono has presented between one and four new watches a year. In 2007, Fawaz Gruosi bought back all the shares in the company and committed himself permanently to the creation of new collections, once again combining watchmaking and jewellery to create smart, modern timepieces.

1993
The company is founded and the first store opened.
2000
Presentation of the first line of watches at Baselworld.
2002
Chopard takes a stake in the company to help it grow.
2007
Fawaz Gruosi buys back all the de Grisogono shares.
2013
Presentation of the Sugar collection.
Philosophy

Keen to develop technical timepieces with a refined and distinctive aesthetic appearance, in less than twenty years de Grisogono has successfully carved out a niche in the world of watchmaking. 

Its audacious design ethos is expressed in firmly contemporary, off-beat timepieces. There are many examples of the firm's jewellery knowhow being displayed in richly jewelled watches – that are always fun and functional, too.

Collections

FG One

Housed in a tonneau case highlighted by vertical grooves, the FG One has an alluring retrograde time and date display.

Fuso Quadrato

Featuring a square case, the Fuso Quadrato has a second time band concealed beneath a retractable crown.

Instrumento

This collection with square cases comprises four lines: the ‘Doppio Tre' with three time bands; the ‘Grande Chrono' with Large Date display; the ‘Uno XL' with a dual time band and ebony dial; the ‘Uno' with a Large Date display and dual time band and lastly the ‘Instrumentino', a ladies' model with time and date.

Otturatore

This timepiece with a square case features a brand-new complication, enabling the small seconds hand to appear and disappear as the wearer's fancy takes them, plus the date, power reserve and moon phase.

Piccolina

Scarcely no surface is left unjewelled on the curvaceous Piccolina, whose rigid wristband fits flush with the square case.

Sugar collection

This jewelled watch is set with coloured diamonds in a square case with a quartz movement.

Tondo by Night

Tondo and Tondo By Night are the two lines in this collection, featuring a jewelled swinging rotor and a novel luminescent material for the entire timepiece apart from the dial.

Watches

Creating noble history from black diamonds

In 1993, Fawaz Gruosi founded De Grisogono on the rue du Rhône in Geneva, Switzerland, offering customers exclusive works of art and precious jewellery. The unusual name comes from the mother of one of Fawaz Gruosi's business associates, who came from noble stock. The company is above all famous for its jewellery, born of its founder's love of diamonds (he is recognised as a pioneer in the use of the black diamond). De Grisogono is also known for its high jewellery creations in gold that one can regularly discover adorning stars and celebrities on red carpets in Asia, Europe and the Middle East.

Numero uno in the watch collection: the Instrumento

De Grisogono entered the watch business in the year 2000 with the Instrumento Uno watch that has since been followed by numerous collections, each testament to the founder's unbridled creativity. For the Instrumento, Fawaz Gruosi applied his own interpretation to the traditional tonneau watch case shape, integrating the strap and adding two complications to the self-winding movement: an oversized date display and a sectorial dual time indicator visible on the dial. The original black dial has stylised Arabic numeral and you can discover the finishing touch on the crown, which is set with a black diamond. More recently, the Instrumento was given a face-lift in 2015.

Discover an entire world of men's watches with a Swiss made movement

In a collection with a high degree of variety, other notable De Grisogono watches, with cases in gold or steel, include the Otturatore, whose in-house movement includes four complications that you can only ever discover individually on the dial. More recently, De Grisogono's New Retro model did what its name suggests by defying the conventions of a rectangular watch. For the first time the gold watch, with its stepped sapphire crystal and aged dial, was wider than it was high. Like most of the company's timepieces, the New Retro is available primarily in white and red gold, although an all-black version uses a PVD coated steel case and black dial. All the gent's watches use Swiss Made mechanical movements, but the unique Meccanico DG has a proprietary high end mechanical movement consisting of 651 individual components, including 23 cams that power an innovative display that mimics that of a digital watch.

Diamonds, black diamonds and gold jewellery for ladies

For women the brand has innovated with colourful collections such as the Allegra, with gold and diamonds, mother-of-pearl dials and distinctive cord strap, and the Tondo by Night for ladies, which uses a novel luminescent material for the case and a generous sprinkling of diamonds. The Crazyskull, consisting of a skull entire set with diamonds and with baguette diamond teeth in a mouth that, thanks to an ingenious in-house development, opens to reveal a tongue in precious stones. The brand's first-ever timepiece, the Instrumento, also spawned an equivalent ladies's watch called the Instrumentino (now known as the Uno Women) which has a dual-time display on the dial. The Instrumentino uses a self-winding mechanical movement, while other ladies' models use a quartz movement.

The Tondo by Night models for ladies offer a breath of fresh air with their glow-in-the dark design. Their vibrant colours at night contrast with the sober tones of a black PVD steel case, fibre-glass and steel bezel set with diamonds and black oscillating weight, alos set with diamonds. Tinted sapphire crystals and colourful galuchat straps complete the look.

In a similar vein to other jewellery brands that have entered the world of watch production, De Grisogono brings an off-beat approach to design. Fawaz Gruosi is personally involved in the creation of the company products, whether jewellery or watches, and is taken by flights of fancy. His high demands naturally include a use of precious stones (particularly his favoured black diamonds) that is both considered and audacious.

Record-breaking prices

Given the lavish use of gold and diamonds for its creations, De Grisogono jewellery and timepieces do not come cheap. But when it comes to the very top of the tree, Fawaz Gruosi does not shy away from taking big gambles. In 2017 the company set a new record at Christie’s Magnificent Jewels sale in Geneva when it sold the world’s biggest-ever emerald cut diamond offered at auction. The 163.41-carat D Flawless stone, which was cut from a 404 carat rough, was a delight to discover incorporated into a necklace designed by Fawaz Gruosi. It fetched a whopping 33.5 million Swiss francs, beating the previous record for a D Flawless diamond by nearly five million Swiss francs.