It was in 1993 that Fawaz Gruosi opened his first store selling jewellery and objets d'art in Geneva. He called it ‘de Grisogono' in reference to the maiden name of the mother of one of his business partners at that time.
Three years later, at a time when he was pursuing his path alone with the brand he had founded, Fawaz Gruosi rapidly made a name for himself as one of the first to design jewellery using black diamonds – a stone that had long been neglected as being too complex to work with.
On the strength of this success, in 1997 de Grisogono opened a store in London, followed two years later by another one in Gstaad.
The next year, in 2000, the company presented its first watchmaking line, soberly named ‘Instrumento N° Uno' at Baselworld, with a ladies' version called ‘Instrumentino' released the year after. The Chopard Group took an interest in these developments and in 2002 decided to take a stake in the Firm's growth.
From that time on, de Grisogono has presented between one and four new watches a year. In 2007, Fawaz Gruosi bought back all the shares in the company and committed himself permanently to the creation of new collections, once again combining watchmaking and jewellery to create smart, modern timepieces.