JEANRICHARD, named after Daniel Jeanrichard, a pioneer in the Swiss watchmaking industry in the 17th century, produces luxury Swiss Made watches for those with a free spirit and creative personality who share the philosophy of the brand and a love of travel.
Daniel Jeanrichard was born at the end of the 17th century in the hamlet of Les Bressels, mid-way between La Chaux-de-Fonds and Le Locle. He produced his first watch in 1681 and later set up his own watchmaking workshop. He built a machine that he shared with his colleagues and trained apprentices. Daniel Jeanrichard was one of the driving forces behind the watch industry and was ahead of his time, with a gift for innovation. Besides watch production, he is also recognised for inventing machines and tools, but also the foundations for watchmaking apprenticeships.
The master watchmaker opened up new horizons. His descendants carried on his work. Louis Jeanrichard (1812 - 1875), Daniel’s grandson, was undoubtedly one of the most gifted watchmakers of his generation. He had a considerable influence on the production of high-quality watches, for example creating an observatory in his workshop to test the precision of his watches, long before the Neuchâtel Observatory was set up. As the guardian of this extraordinary history, JEANRICHARD continues to pay tribute to its pioneer, Daniel Jeanrichard. His spirit of innovation remains one of the brand’s fundamental values.
In 2012, JEANRICHARD unveiled its new identity, as well a new strategy for development based on the pillars of watchmaking tradition, the earth, the sea and the air. In each of these areas, JEANRICHARD intends to tell the stories of individuals who, guided by their passions and philosophy of life, have achieved extraordinary things.