Piaget

One hundred and forty years’ worth of uninterrupted history have allowed Piaget to forge its unique jewellery and watchmaking expertise. The Brand is a genuine Fine Watchmaking manufacture that brings together the art of ultraflat technology and the finest jewel-setting, characterised by its undyingly elegant and refined aesthetics.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Piaget

    It was in 1874 that Georges Edouard Piaget set up his first watchmaking workshop on the family farm at La Côte-aux-Fées in the Swiss Jura. He devoted himself to making high-precision movements, supplying them to the most prestigious brands. The business soon expanded; Georges Edouard Piaget’s movements and knowhow gained recognition abroad, and the small workshop took off.

    In 1911, Timothée Piaget continued the work of his father with the same degree of enthusiasm, and the workshop became a manufacture. It was not until 1943, however, that Piaget registered his name as a brand name. Ever since, the erstwhile family workshop has been making watches marketed using its own brand name.

    Gérald and Valentin Piaget, the founder’s grandsons, led the Firm towards fresh horizons, further enhancing its international reputation. On the strength of its success, in 1945 Piaget had a new manufacture built in its native village and very soon began to excel in the production of the ultraflat movements that were to become the hallmark of the manufacture from 1957 onwards. During the 1960s, it extended its knowhow to jewellery, entering into partnership with goldsmiths. Piaget launched daring jewellery watches, such as the cuff watch. The Piaget Polo – the Firm’s other iconic avant-garde timepiece – came out in 1979.

    In 1996, the Firm demonstrated its commitment to protecting world heritage by taking part in the restoration of the Clock Tower in Venice, a legendary monument to the history of horology.

    Confirming its ascent, in 2001 Piaget opened a new manufacture in Plan-les-Ouates, complete with its own R&D department. The flattest automatic movement and watch in the world were developed there in 2010, and released two years later in a skeleton version.

  • Piaget's philosophy

    One hundred and forty years’ worth of uninterrupted history have allowed Piaget to forge its unique jewellery and watchmaking expertise. The Brand is a genuine Fine Watchmaking manufacture that brings together the art of ultraflat technology and the finest jewel-setting, characterised by its undyingly elegant and refined aesthetics.

    It is fully integrated, excelling in all the trades necessary for the design and production of its own timepieces. Its cases, made exclusively from precious metals, demonstrate its commitment to the noblest materials.

    Ever since it was founded, Piaget has successfully, patiently and determinedly built a history that remains true to the philosophy of its founder.

  • Piaget's 5 key dates

    1874: Piaget founded
    1945: the first manufacture is built
    1960: development of the 12P extra-thin automatic movement
    1998: creation of the Altiplano line
    2010: development of the thinnest movement and automatic watch in the world

  • Piaget's collections

    Black Tie: Fitted with the thinnest movements on the market, including a tourbillon, perpetual calendar and minute repeater, the Black Tie collection features the very best in fine watchmaking finishes for its calibers and cushion or tonneau-shaped cases.

    Altiplano: The legendary Altiplano collection comes in white, pink or yellow gold – and in jewelled, enamelled or skeleton versions. Embodying discreet, refined elegance, this line of ultraflat timepieces has established the manufacture’s reputation in this speciality.

    Piaget Polo: This collection, featuring a sports look and fully integrated strap, comprises timepieces with gadrooned cases. Offering ladies’, men’s, automatic and chronograph versions, the Piaget Polo collection is characterised by alternating matte and gloss surfaces, giving it an elegant, sophisticated look that’s right for every occasion.

    Dancer and Traditional Watches: This collection brings together various round timepieces, with minimalist jewelled and skeleton models. The fully integrated straps illustrate the Maison’s incredible knowhow.

    Limelight: The Limelight collection comprises ladies’ jewelled timepieces in which Piaget expresses all its adventurous creativity, with a wide range of shapes.

    Possession: The Possession line boasts a fun case featuring a bezel that can be rotated to show off one or more diamonds.

    Créative collection: In the Créative collection, Piaget brings together its greatest creative talent, whose artistic inspiration breathes life into timepieces with unique designs.

  • Contact Piaget

    PIAGET
    Branch of Richemont International SA
    Chemin du Champ-des-Filles 37
    CH-1228 Plan-les-Ouates
    T. +41 22 884 48 44

    Official website
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The watch list

Featured Piaget Watches

  • Thumbnail Piaget Altiplano 900P G0A39111 - face view

    Piaget

    Altiplano

    900P

  • Thumbnail Piaget Emperador Tourbillon G0A38041 - watch face view

    Piaget

    Emperador Coussin

    Tourbillon

  • Thumbnail Piaget Limelight Gala G0A39166 - watch face view

    Piaget

    Limelight Gala

  • Thumbnail Piaget Extremely Piaget Oval Traditional watch G0A32211 - watch face view

    Piaget

    Extremely

    Ovale Traditioal

  • Thumbnail Piaget Extremely Piaget Reversible Cuff watch G0A39223 - watch face view

    Piaget

    Extremely

    Reversible cuff

All news about Piaget

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Piaget

Piaget Altiplano Gold Bracelet collection

— Piaget offers six new Altiplano watches with their first-ever polished gold bracelet.
MARCH 07, 2015
Piaget, Collection Altiplano Bracelet Or
Jessica Chastain, Oscars
Piaget

Red carpet

— Stars shine in Piaget at the Oscars and the Film Independent Spirit Awards.
FEBRUARY 23, 2015
Philippe Leopold-Metzger © Piaget
Piaget

Philippe Léopold-Metzger, St. Valentine and Jessica Chastain

— Nicknamed PLM by those who know him well, the CEO of Piaget talks about the tradition of gift giving and celebrities, both of which will soon be brought together in Paris in the world’s biggest Piaget store.
FEBRUARY 14, 2015
Rose Altiplano marquetterie de pierre dure © Piaget
Piaget

Three roses get the golden Piaget touch

— The Yves Piaget rose blooms again beneath the skilled fingers of three talented artisans. Embroidery, hard-stone marquetry and Grand Feu enamel magnify the beauty of the Altiplano.
FEBRUARY 10, 2015
Piaget, Jessica Chastain
Piaget

Jessica Chastain, new brand ambassador

— The brand has chosen American international actress Jessica Chastain to embody the Piaget woman.
FEBRUARY 04, 2015
Piaget CEO Philippe Léopold-Metzger
Piaget

Our SIHH 2015 chat with Philippe Léopold-Metzger

— Piaget is always one of the highlights of my visit to SIHH, as I have a very deep appreciation for Piaget’s heritage as a movement maker. In addition, I enjoy talking with Philippe Leopold-Metzger, Piaget’s president, as we share a love of fine timepieces and American football.
FEBRUARY 03, 2015
Cartier, Piaget, Vacheron Constantin, Ralph Lauren
SIHH 2015

A selection of ladies’ watches

— Several ladies' models unveiled at the SIHH are well worth a look, especially on the wrist.
JANUARY 29, 2015
Piaget, Altiplano bracelet or
Piaget

Altiplano Gold Bracelet collection

— Designed for both men and women, the new range of Altiplano encompasses pink and white gold versions in two different diameters and fitted with a polished or gem-set bezel.
JANUARY 23, 2015
SIHH 2015

3 new gold bracelets that stand out from the crowd

— Highlights from day 2
JANUARY 21, 2015
Piaget Emperador Coussin 1270S
Piaget

Emperador Coussin 1270S

— Piaget presents the Emperador Coussin 1270S, the world’s thinnest ultra-thin tourbillon automatic skeleton watch featuring a case measuring just 8.85 mm thick.
JANUARY 20, 2015
“Piaget, Master of Ultra-Thin” 140th Exhibition in Taipei
Piaget

Video. “Piaget, Master of Ultra-Thin” 140th Exhibition in Taipei

— To celebrate and elaborate the brand’s 140-year of devotion in ultra-thin watchmaking, Piaget held an exhibition in the Metroplaza, Taipei 101 shopping mall.
JANUARY 14, 2015
© SIHH
SIHH 2015

Celebrating 25 years

— The SIHH returns for its 25th edition, January 19th to 23rd 2015.
DECEMBER 05, 2014
Piaget Altiplano Chrono ©Piaget
Piaget

A new ultra-thin record

— Piaget has just earned another distinction in the domain of record-breaking horological slenderness. This time, it’s the chronograph that has been ‘flattened’ by the brand.
DECEMBER 05, 2014
  • Thumbnail Marketing horloger  Les nouvelles campagnes publicitaires
    Watchmaking marketing

    New advertising campaigns

    — Classic or original, inventive or more predictable, advertising campaigns tell us a lot about brand philosophy. We crack the codes behind some of them.
    DECEMBER 01, 2014
  • Thumbnail Limelight Diamonds
    Piaget

    Video. Limelight Diamonds

    — The film presents Limelight Diamonds, a collection of captivating fine jewellery watches that pair the charm of solitaires with the art of fine watchmaking.
    NOVEMBER 19, 2014
  • Thumbnail Piaget Traditionnelle ovale
    Piaget

    Traditional oval

    — The traditional oval watch is revisited in present-day mode through new interpretations echoing the stylistic blossoming of the Maison during the 1960s.
    NOVEMBER 12, 2014