Reuge combines the art of the manufacture with innovation to create bespoke items.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Reuge

    In 1865 Charles Reuge founded the firm of the same name, specialising in the manufacture of mechanical pocket watches fitted with musical movements, in Sainte-Croix, Switzerland.

    Twenty-one years later in 1886, his son Albert opened a musical box workshop there. He soon converted the family workshop into a prosperous local factory that eventually became a small plant producing musical parts.

    Guido Reuge, the founder's grandson, took over the firm in 1930 and headed it up for 60 years. He also bought out a large number of competing businesses.

    In 1960, the firm took a decisive step in the direction of singing birds. Over the next fifteen years, Reuge learned the trade by merging with companies specialising in this craft. In 1988, the family firm was taken over by a group of Swiss investors, who provided it with the necessary resources to enable it to achieve a new stage in its growth.

    Today, Reuge combines the tradition of its mechanical musical boxes with technology and materials to serve a younger, more dynamic clientele seeking bespoke items.

  • Reuge's philosophy

    Reuge combines the art of the manufacture with innovation to create bespoke items. Its aim is to maintain and strengthen the image and new positioning of mechanical music as an art.

    Reuge is the only company in the world that is still manufacturing luxury musical boxes. It has unique knowhow in this art, the vocation of which is to give musical boxes their magic of yesteryear once again.

    Featuring themes such as singing birds and musical watches, Reuge strives to maintain the poetry of these mechanical automata on which time has no hold. In many ways, the knowhow and movements involved can be compared to the grand complications of watches, and they are often developed in close collaboration with renowned designers and brands.

  • Reuge's 5 key dates

    1865: first musical pocket watch workshop in Sainte-Croix
    1930: Guido Reuge, the third generation in the family, takes over the Firm
    1960: acquisition of the Bontems manufacture in Paris
    2007: creation of the “Bespoke” line – VIP gifts for governments and high society
    2012: decision to build a new manufacture

  • Reuge's collections

    Collection 1865 – tradition: A fine reflection of traditional knowhow, with ample use of marquetry, exotic woods and traditional designs.

    Contemporary collection: The contemporary collection is aesthetically pleasing and innovative, combining tradition and technology.
    One section of the collection is in the spirit of artefacts and decorations, showing off the musical box as a piece of creative and artistic expression whose aesthetic appearance is all it takes to convey a meaningful message. The other combines mechanical knowhow and technological research in more of a “concept car” philosophy.

    “Bespoke” – “tailored” collection: This collection bears all the hallmarks of creativity and craftsmanship, featuring customised musical boxes. The collection is geared to heads of state, leading companies, and so on.

  • Contact Reuge

    Rue des Rasses 26
    CH-1450 Sainte-Croix
    T. +41 24 455 22 22

    Official website

    Google +


  • Reuge 150 Years
  • Reuge Catalog 2014
  • Reuge Official Website
  • Reuge New Manufacture
  • Reuge Facebook
  • Reuge Twitter
  • Reuge YouTube Channel
  • Reuge Duet
  • Reuge MusicMachine
  • Reuge Edition Féerique
The watch list

Featured Reuge Watches

  • Reuge Charles Reuge The Fountain Scene CXH.17.4100.000 - face view


    Pocket Watches

    Charles Reuge

  • Reuge Charles Reuge The Fountain Scene & Erotic Scene Automaton on the Back CXH.17.4111.000 - face view


    Pocket Watches

    Charles Reuge

  • Reuge Charles Reuge The Fountain Scene & Erotic Scene Automaton on the back CXH.17.4110.000 - face view


    Pocket Watches

    Charles Reuge

  • Reuge Charles Reuge The Fountain Scene CXH.17.4101.000 - face view


    Pocket Watches

    Charles Reuge

All news about Reuge

Filtered by:

Video. Fixing – How it’s made

— Reuge shows you how a comb is fixed in a music box.
MAY 07, 2016
Reuge - fixation du clavier
Kurt Kupper

Interview with Kurt Kupper

— Kurt Kupper, CEO of Reuge, agrees that the music box business is rather specialised, but he insists it wouldn’t do to underestimate it. Sentimental value often outweighs many other considerations!
MAY 06, 2016

Patek Philippe’s big bet on the future

— A two-part interview with Thierry Stern, Officine Panerai in the spotlight and the finer details of the “grenage” finish.
APRIL 25, 2016
Reuge showroom Baselworld

Anniversary celebration during Baselworld

— This year again, Reuge will show surprising new developments of mechanical music boxes and singing birds at its showroom.
MARCH 15, 2016
Rochat Freres Reuge Contemplation du Cerisier Imperial

Teaming up with Frères Rochat

— Reuge announces a new member to the family: the company Frères Rochat.
MARCH 03, 2016
Reuge Davos

Keeping discussions in Davos cool

— The Swiss music box manufacturer has found an original way to ensure that discussions between world leaders do not get overheated at the World Economic Forum.
JANUARY 16, 2016
Reuge Vente de Noël 2015

Christmas Sales 2015

— Reuge invites you to its Christmas Sales 2015 in its traditional building.
DECEMBER 06, 2015
Reuge - 150 ans

150 years of passion

— The Swiss mechanical music box Manufacture celebrated its 150 years last October 7 in Sainte-Croix, the cradle of the watchmaking world.
OCTOBER 20, 2015
Reuge - La vie est belle L'Édition Féerique

Video. Edition Féerique Lancôme

— Reuge, in collaboration with Lancôme, made a special music box for the promotion of the perfume "La vie est belle".
SEPTEMBER 27, 2015

Charles Reuge pocket watches

— Known today more for its wide range of both traditional and contemporary music boxes, the Sainte-Croix based Reuge has its origins in the manufacture of pocket watches.
AUGUST 28, 2015
Erotic watches

When price, limited numbers and power reserve all boil down to the same number

— With the arrival of the Richard Mille RM69, we decided to plunge into the hidden and rather small world of erotic watches.
AUGUST 26, 2015
Kurt Kuppert

Kurt Kupper honored

— The CEO of Reuge received the Leadership Award from the European University Business School.
JULY 20, 2015
Reuge MB&F

MusicMachine 3

— MusicMachine 3 has been developed and crafted by Reuge according to MB&F’s design.
JULY 16, 2015
  • Reuge

    Kurt Kupper

    — Profile of Reuge's CEO.
    JANUARY 05, 2015
  • Happy New Year © DR

    2015: best wishes from watch industry CEOs

    — Since 2014 is already a thing of the past for most watch industry CEOs, what could one wish them for 2015? WorldTempus has already popped the question.
    DECEMBER 31, 2014
  • Noël musical
    Christmas gifts

    Time for music!

    — Why not give music fans who already have every imaginable album a watch either dedicated to their idol or somewhat more discreetly connected to the world of...
    DECEMBER 12, 2014