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Reuge

Reuge combines the art of the manufacture with innovation to create bespoke items.

About

In 1865 Charles Reuge founded the firm of the same name, specialising in the manufacture of mechanical pocket watches fitted with musical movements, in Sainte-Croix, Switzerland.

Twenty-one years later in 1886, his son Albert opened a musical box workshop there. He soon converted the family workshop into a prosperous local factory that eventually became a small plant producing musical parts.

Guido Reuge, the founder's grandson, took over the firm in 1930 and headed it up for 60 years. He also bought out a large number of competing businesses.

In 1960, the firm took a decisive step in the direction of singing birds. Over the next fifteen years, Reuge learned the trade by merging with companies specialising in this craft. In 1988, the family firm was taken over by a group of Swiss investors, who provided it with the necessary resources to enable it to achieve a new stage in its growth.

Today, Reuge combines the tradition of its mechanical musical boxes with technology and materials to serve a younger, more dynamic clientele seeking bespoke items.

1865
First musical pocket watch workshop in Sainte-Croix
1930
Guido Reuge, the third generation in the family, takes over the Firm
1960
Acquisition of the Bontems manufacture in Paris
2007
Creation of the “Bespoke” line – VIP gifts for governments and high society
2012
Decision to build a new manufacture
Philosophy

Reuge combines the art of the manufacture with innovation to create bespoke items. Its aim is to maintain and strengthen the image and new positioning of mechanical music as an art.

Reuge is the only company in the world that is still manufacturing luxury musical boxes. It has unique knowhow in this art, the vocation of which is to give musical boxes their magic of yesteryear once again.

Featuring themes such as singing birds and musical watches, Reuge strives to maintain the poetry of these mechanical automata on which time has no hold. In many ways, the knowhow and movements involved can be compared to the grand complications of watches, and they are often developed in close collaboration with renowned designers and brands.

Collections

Collection 1865 - tradition

A fine reflection of traditional knowhow, with ample use of marquetry, exotic woods and traditional designs.

Contemporary collection

The contemporary collection is aesthetically pleasing and innovative, combining tradition and technology.

One section of the collection is in the spirit of artefacts and decorations, showing off the musical box as a piece of creative and artistic expression whose aesthetic appearance is all it takes to convey a meaningful message. The other combines mechanical knowhow and technological research in more of a “concept car” philosophy.

“Bespoke” – “tailored” collection

this collection bears all the hallmarks of creativity and craftsmanship, featuring customised musical boxes. The collection is geared to heads of state, leading companies, and so on.

Watches

  • Trends and style

    Reuge Alternative Valentine's gifts

    There's a popular new destination in Geneva for lovers of mechanical objects, with hardly a watch in sight.

    13 February 2017

  • Innovation and technology

    Newsletter The sound of success

    From the chime of Audemars Piguet Supersonnerie to Raymond Weil’s association with The Beatles, even watchmaking can have its successful sounds.

    29 August 2016