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Tiffany & Co.

Known for its prowess in the world of jewellery, Tiffany has been a leading name in watchmaking throughout its history.

About

Tiffany has had close ties with the Swiss watchmaking industry, and Geneva in particular, for over 150 years. In 1853, company founder Charles Lewis Tiffany installed one of New York’s first public clocks above his store, initiating a phenomenon that has come to be known as the “New York Minute”. Just one year later, Tiffany partnered with none other than Patek Philippe to set up a watchmaking workshop in Geneva. In 1874 the company opened a huge factory at Place Cornavin in Geneva.

Throughout its history, Tiffany has never stopped producing timepieces, introducing the first stopwatch to America, registering numerous patents, wowing the public at world exhibitions and embracing epoch-making movements such as that of the Art Deco. More recently the brand’s “Streamerica” model was dedidcated to the American industrial design movement of the 1930s.

1847
Tiffany begins selling watches.
1868
Tiffany introduces the Tiffany Timer, America’s first stopwatch.
1874
Tiffany opens a factory in the centre of Geneva
1945
US President Franklin D. Roosevelt receives a Tiffany watch as a birthday gift and wears it at the historic Yalta Conference.
2015
Tiffany pays tribute to founder Charles Tiffany with its CT60 watch collection.
Philosophy

Known for its prowess in the world of jewellery, Tiffany has been a leading name in watchmaking throughout its history. Having installed a huge, nine-foot Atlas clock above his store (the same clock is still found outside the company’s Fifth Avenue flagship store today), Charles Lewis Tiffany became the inventor of the New York Minute – “60 seconds of pure possibility” – that stood as a symbol of life in the city that never sleeps.
 
The adoption of standard time in the United States in 1883 cemented Tiffany’s reputation as the company started regulating over 400 of its customers’ clocks on a weekly basis. From New York’s history of innovation was born a reputation for excellence.

Collections

Tiffany Atlas®

Atlas® represents a seamless transition from historic to modern Tiffany design. The strong yet streamlined design of the collection is inspired by the Atlas clock on the façade of the Tiffany & Co. store on Fifth Avenue in New York.

Tiffany CT60®

Combining the initials of company founder Charles Tiffany and the 60 seconds of pure possibility in the New York Minute, this collection is the synthesis of over a century and a half of watch design at Tiffany. Its classic lines are inspired by the watch presented to US president Franklin D. Roosevelt in 1945 and it comes in steel or gold, in ladies’ and gents’ sizes, with sunbrushed white, black, grey, brown or blue dials and is powered by a self-winding mechanical movement.

Tiffany East West

This highly original collection turns watchmaking on its side with an Art Deco style rectangular case and a dial that is rotated 90 degrees clockwise. It is inspired by an ingenious Tiffany purse watch dating from the 1940s. The concept may seem strange, but as you glance at the time while typing on your keyboard or driving your car, it suddenly seems rather intelligent.

Watches