Ever since it was founded, Zenith has been cultivating the ability to open up new horizons by assisting with some of the most remarkable human achievements.

  • About

  • Philosophy

  • 5 key dates

  • Collections

  • Contact

  • About Zenith

    Founded in 1865 in Le Locle by 22 year-old visionary Georges Favre-Jacot, the Firm originally developed fob watches, clocks, and navigation console instruments for the navy. It soon earned recognition for the accuracy of its chronometers, for which it has won 2333 timekeeping awards in its 150 years of existence; after barely ten years, it was already employing over one thousand people.

    In 1911, Georges Favre-Jacot named the Firm – which up until then had been named after him –  ‘Manufacture Zenith'. Nine years later, having produced over two million watches, Zenith opened subsidiaries in Geneva, Moscow, Paris, Vienna and New York. 

    Renowned for its precision and the reliability of its timekeeping instruments, the manufacture later equipped the cockpit panel dials of the seaplanes of the French Fleet Air Arm as well as supplying console instruments to the Italian navy.

    After the Second World War, Zenith returned to its core business, developing new automatic movements. The birth of the El Primero caliber in 1969 – the first high-frequency automatic chronograph – made the firm famous. Zenith successfully navigated the following decades and the advent of quartz, constantly creating new calibers – including the Elite ultraflat movement. 

    As the dawn of the third millennium approached, the LVMH Group bought out Zenith, giving the Firm a fresh lease of life. At the 2002 Baselworld show, the manufacture presented four new movements and fourteen new models. 

    Manufacture Zenith boasts over 600 different types of movement. All Zenith watches still have a Zenith manufactured movement produced by the Manufacture in Le Locle.

    In 2012, parachutist Félix Baumgartner became a legend by jumping into the stratosphere and reaching a maximum reported speed of 833.9 mph – equipped with the El Primero Stratos Flyback Striking 10th chronograph. He thus joined the long list of pioneers with whom Zenith has worked. 

  • Zenith's philosophy

    Ever since it was founded, Zenith has been cultivating the ability to open up new horizons by assisting with some of the most remarkable human achievements.From Blériot to Felix Baumgartner, Zenith has made its mark on the history of aviation and space exploration. The Manufacture has played its part in history, marking the time for none other than Ghandi. It has contributed to major advances by equipping a large number of explorers on major expeditions; and these have become an integral part of the brand's heritage, influencing the spirit that drives it forward. 

    Manufacture Zenith is proud of its history and is still in the exact location where its founder built the first workshop, benefitting from its rich past as it looks to the future and fulfils its destiny. Its vocation is to be a fine watchmaking manufacture – inspired by audacity, authenticity and pleasure since 1865.

  • Zenith's 5 key dates

    1865: the Manufacture is founded
    1911: the firm is renamed Zenith
    1969: arrival of the El Primero caliber
    1994: launch of the ultraflat Élite automatic movement
    2012: Félix Baumgartner performs his space jump wearing the Zenith Stratos

  • Zenith's collections

    Academy : This collection of four timepieces demonstrates the Manufacture's fine watchmaking knowhow: the Minute repeater, Equation of Time, fusée and chain, and self-regulating gyroscopic tourbillon.

    El Primero : Based on the caliber of the same name, the El Primero collection comprises the chronographs developed using this movement with an abundance of added complications, including a split-second hand, tourbillon and perpetual calendar.

    Captain : This line of sober timepieces with round cases is a contemporary reinterpretation of a classic ‘hours, minutes and seconds' watch, with the essential watchmaking complications added: date, GMT and moon's phase.

    Pilot : This line is the watchmaking interpretation of the aviator watch, as seen by Zenith. Its three chronograph models are functional and easy to read, and boast the timekeeping accuracy on which the legend of the Manufacture has been built.

    Heritage : This collection bears witness to the firm's aesthetic creativity, with ladies' and men's watches that have stood the test of the decades.

  • Contact Zenith

    Branch of LVMH Swiss Manufactures SA
    Rue des Billodes 34
    CH-2400 Le Locle
    Tel +41 32 930 62 62

    Official website

    Zenith Hub

    Google +


    Catalog App on iTunes
    Catalog Ap on Google Play


The watch list

Featured Zenith Watches

  • Zenith El Primero Chronomaster 1969 03.2040.4061/69.C496 - face view


    El Primero

    Chronomaster 1969

  • Zenith - El Primero 36'000 VPH Classic Cars


    El Primero 36'000 VPH Classic Cars

  • zenith-heritage-pilot-ton-up - face view



    Pilot Ton-up

  • Zenith - Elite Lady Moonphase


    Elite Lady Moonphase

  • zenith-elprimero-range-rover-42-ivoire


    El Primero

    Range Rover

All news about Zenith

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El Primero Tourbillon Skeleton

— With its wide black ceramic case, openworked dial and technical vibe, the El Primero Tourbillon Skeleton model from Zenith radiates a dark beauty.
DECEMBER 01, 2016

El Primero Skeleton

— Zenith introduces its new model El Primero Skeleton, which reveals in a 45 mm black ceramic case the mechanism through a fascinating chiaroscuro openworked design.
NOVEMBER 29, 2016
Ecole d'Horlogerie LVMH

The LVMH Ecole d’Horlogerie is up and running

— TAG Heuer and Zenith are investing in the future with the creation of the LVMH Ecole d’Horlogerie, in partnership with LVMH’s Institut des Métiers d’Excellence.
NOVEMBER 25, 2016

Five shades of blue

— Zenith offers its iconic models, the legendary El Primero Chronomaster, the El Primero 36’000 VpH, the Elite Chronograph Classic and the Elite 6150, in blue.
NOVEMBER 24, 2016
Aldo Magada, Président et CEO de Zenith & Team Land Rover BAR © Mark Lloyd

Official Timing Partner of Land Rover BAR

— Land Rover BAR has taken the opportunity of the first ever America’s Cup racing in Asia to present watchmaker Zenith as Official Timing Partner.
NOVEMBER 22, 2016
DGR 2016 Marc Hawwa © Pete Cagnacci

Interview with Mark Hawwa, founder of the Distinguished Gentleman’s Ride

— What started out as a simple craving for a custom motorbike has grown into a global event bringing together 50,000 bikers. WorldTempus spoke to the man who had that craving.
NOVEMBER 17, 2016

Video. Zenith for Cohiba event in Singapore

— Relive the best moments of the event.
NOVEMBER 11, 2016

Video. Distinguished Gentleman’s Ride – Worldwide recap

— See the best moments of the amazing Distinguished Gentleman's Ride 2016 edition that took place on September 25.
NOVEMBER 02, 2016

You shop, we drop

— In addition to plenty to tell, we now have stuff to sell!
OCTOBER 31, 2016
Zenith El Primero Skeleton Tribute to the Rolling Stones

El Primero Skeleton Tribute to the Rolling Stones

— Black ceramic, an openworked dial, a fast-paced El Primero ‘engine’ and design nods to the global rockers are the keynotes of these 250 fiery-spirited chronographs!
OCTOBER 30, 2016

Academy Christophe Colomb Tribute to Cohiba

— Two legendary manufacturers, Zenith and Cohiba, are united in a spirit of authenticity and expertise to celebrate the 50th anniversary of Cohiba. Zenith is presenting five unique timepieces featuring a hand-engraved and enamelled Havana gold dial.
OCTOBER 28, 2016
Watch price
Watch prices

By the kilo

— Thirty grammes of fine watchmaking at 20 million per kilo is worth every penny.
OCTOBER 25, 2016

Watches priced by the kilo

— We interview Bulgari CEO Jean-Christophe Babin, calculate watch prices by the kilo and test the latest watch models.
OCTOBER 24, 2016
  • Zenith El Primero Range Rover © Zenith

    Video. Zenith & Land Rover

    — Two legends celebrate an iconic year: 1969
    OCTOBER 05, 2016
  • Newsletter

    Paris performances

    — Paris was the focus of two major new launches last week as Bell & Ross presented several new models and Jean-Claude Biver now starts to make his imprint on...
    OCTOBER 03, 2016
  • Zenith Range Rover
    Zenith and Range Rover

    The new horological SUV

    — Zenith announces a new partnership with the iconic Range Rover brand and presents the first Range Rover watch.
    SEPTEMBER 30, 2016