Founded in 1888 in Lucerne, Switzerland, the family-owned Bucherer Group has grown over the years from humble beginnings into a global retail empire that includes both the world’s most profitable multi-brand watch store in Lucerne and the world’s biggest multi-brand watch store in Paris. As the leading international retailer of watches and fine jewellery, Bucherer offers one of the largest selections of luxury watches anywhere in the world. Thanks to its own watch brand, Carl F. Bucherer, named after the company founder, Bucherer has also achieved the elevated status of watchmaking manufacture. However, Bucherer also works closely with its other partners to develop exclusive editions. On the basis of these longstanding and unique relationships with the world’s leading watch brands and a passionate desire to create exceptional pieces, the Bucherer BLUE Collection was born in 2016.
Since then, Bucherer BLUE has transformed itself into one of the most innovative lifestyle platforms for watch fans who love exceptional collaborations unbound by convention. Bucherer BLUE is a constant source of inspiration and surprise as Bucherer and its partners take a fresh look at the traditions of the watch market to stay relevant for new generations of watch enthusiasts. With the campaign theme “What’s your exceptional?”, Bucherer BLUE is targeting people who live for individual style and who follow their passions. The unique Bucherer BLUE collaborations redefine lifestyle and relaxed luxury and break new ground. To tie in with this message, Bucherer decided to work with young and exceptional international talent to showcase the latest Bucherer BLUE Collection timepieces.
Led by its traditional core value of hospitality, Bucherer provides each of its customers with their very own personal moment of luxury and a curated selection of extraordinary pieces that reflect the customer’s personality. In its constant quest to redefine the luxury shopping experience, Bucherer has turned this experience into a fascinating journey of discovery by constantly refining our hallmark qualities: excellent service, and an assiduously curated selection of watches and fine jewellery. The collections include their very own Bucherer Fine Jewellery creations, designed and produced in their in-house ateliers, as well as individually crafted pieces featuring exceptionally rare naturally coloured diamonds, uniquely coloured gemstones, and sought-after pearls.
Bucherer has 36 locations in Europe (Switzerland, Germany, France, UK, Austria and Denmark). In 2018, the Bucherer Group embarked on an ambitious overseas expansion programme, acquiring US retailers Tourneau with 28 stores, plus Baron & Leeds with their four stores in Hawaii. The company employs over 2,400 staff and is managed by the third generation of the Bucherer family: Jörg G. Bucherer.+ Read the rest