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The MB&F M.A.D. Gallery opened its first location in 2011, in the heart of Geneva’s old town. Six years before, MB&F had triggered a seismic event in the watch community, with their audaciously designed Horological Machines that upended long-held assumptions about watch design and function. With the M.A.D. Gallery — an acronym that initially stood for Mechanical Art Devices, but rapidly outpaced its established limits — MB&F expanded its world into another dimension.
The MB&F M.A.D. Gallery opened its first location in 2011, in the...
