Its name carries a lesson in courage and determination – that of Thor Heyerdahl and his crew. In 1947, they sailed across the Pacific from the Peruvian coast to a Polynesian atoll aboard a primitive balsawood raft. 101 days and nights at sea to prove a scientific point. For essential operations, each one of them depended on the Eterna watch that never left their wrists. Their survival could have depended on it. Their success wrote history. In 1958, the least Eterna could do was to give the the Inca Sun God name of that raft to its most ruggedly reliable watch line. For a good half-century now, the Eterna KonTiki has demonstrated exemplary toughness, water resistance and precision on the wrist of countless other adventurers.
On June, 12th 2019 - the TAG Heuer manufacture is opening its doors to the Fine Watch Club members!