L.U.C 1937 Paying tribute to understatement Elegance and understatement are an integral part of Chopard's watchmaking heritage. For its 150th anniversary, the company has chosen to highlight this expertise by presenting the L.U.C 1937 model – a steel watch firmly rooted in the tradition of timelessly classic timepieces and equipped with the new L.U.C 1.010 self-winding movement chronometer-certified by the COSC. This anniversary model is issued in a limited edition. The 150 years of Chopard's history to date have been punctuated by many decisive moments. 1937 was one of these pivotal years, since that was when the founder's grandson Paul-André Chopard chose to leave the Jura region where Louis-Ulysse Chopard set up his first workshop, in order to establish the brand in Geneva. It was in the latter canton that Chopard subsequently built its current success. In tribute to this landmark event in its history, the Manufacture presents the L.U.C 1937 model, with its pure, understated lines embodying a significant facet of the company's watchmaking history. The 42 mm-diameter steel case of the L.U.C 1937 model features an innovative profile with a screw-lock crown off-set at 4 o'clock ensuring optimal comfort on the wrist and guaranteeing water resistance to 100 metres. It is adorned with a vertical satin-brushed finish on the sides, along with polished lugs and a sapphire crystal case-back. The slate grey dial is distinguished by a sunburst satin-brushed motif centred around the Chopard logo at 12 o'clock, and by applied Roman numerals. Protected by a glareproof sapphire crystal, it displays the hours, minutes, central seconds along with a date window at 6 o'clock, while also offering a stop-seconds function enabling easy and accurate time-setting. The L.U.C 1937 model beats to the rhythm of the new L.U.C Calibre 1.010, a mechanical self-winding movement. Its construction designed to achieve faultless reliability is characterised by a crown at 4 o'clock, a 60-hour power reserve, 31 jewels and a frequency of 28,800 vibrations per hour; while Côtes de Genève finishing and a L.U.C engraving set the perfect finishing touch. L.U.C 1.010 represents a significant landmark in the history of L.U.C movements. Accurate, reliable, efficient and designed to facilitate assembly, it was specifically developed to lend itself smoothly to industrial-scale production. The subtly elegant new L.U.C 1937 watch is fitted with a black leather strap secured by a steel pin buckle. This anniversary model is issued in a limited series of 1,937 watches.
Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations.Find out more
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