A uncompromisingly contemporary icon, Bulgari's Serpenti pays tribute to eternity
A bold and refined formal pursuit of new interpretations for a charismatic figure from the brand's history
Bulgari and Woman… An eternal story, a longstanding love affair whose origins go back to the first decades of the 20th century. It continues today, as intense as ever. The new Serpenti introduced this year at Baselworld is the most perfect illustration of this story of love. It coils around the wrist twice, to become an inseparable whole… This powerful creation plays with the warm tints of golds or polished steel, and pays tribute to the history that unites Bulgari and Woman. Time has passed, but nothing has come to cloud the extreme sensitivity to beauty that both have always favoured in close complicity.
Serpenti 2011 lies squarely in the tradition of the company's historic legacy. The reptile figure, the incarnation of eternal youth and immortality in the mythological bestiary, has been an integral part of the Italian jeweller's world for a very long time. The snake archetype, a symbol of earth and water, knowledge and fertility, immortality and rebirth – among its many other attributes –, runs through all of human history, from the Neolithic era to modern times.
Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.Find out more >
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