Cvstos celebrates its official launch in Kuwait with Behbehani Prestige

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© Cvstos
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Cvstos is proud to announce its official arrival in Kuwait on January 12th, 2026, marking a new chapter in its Middle Eastern expansion. In partnership with the esteemed luxury retailer Behbehani Prestige, the brand commemorated this special occasion with an exclusive event that seamlessly blended Swiss watchmaking excellence with the elegance of Kuwaiti hospitality.

A strategic alliance with Behbehani Prestige

This launch embodies a strong partnership with Behbehani Prestige, Kuwait’s most respected destination for fine watchmaking. By joining Behbehani’s carefully curated portfolio, Cvstos finds a natural home, one that reflects its own values of uncompromising craftsmanship combined to a forward-looking vision of Haute Horlogerie.

An evening to remember at the Four Seasons Kuwait

To mark this important moment, an intimate and sophisticated gathering was hosted at the Cigar Lounge of the Four Seasons Kuwait. Approximately forty guests, including collectors and watch connoisseurs, were invited to immerse themselves in the innovative universe of Cvstos within an exceptional setting.

The evening was further distinguished by the presence of Cvstos Founder and CEO, Sassoun Sirmakes, alongside Managing Director Stefan Kunz. Their visit offered guests the opportunity to discover the Brand’s newly dedicated space within Behbehani Prestige and to engage directly with the local community of highly discerning enthusiasts.

The Challenge Kachanov Sapphire © Cvstos

A powerful tribute: the “Challenge Chrono III Frosted Steel 

The highlight of Sassoun Sirmakes' opening speech was the unveiling of an extraordinary one-of-a-kind creation: the Challenge Chrono III Frosted Steel. An ultra-limited edition of only 20 pieces that reflects a striking convergence between Geneva watchmaking expertise and Kuwait's modern and luxurious identity.

The embodiment of a partnership that heralds Cvstos' avant-garde collections at the very heart of Kuwait City's luxurious and dynamic landscape.

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