This Seoul boutique represents the fifth standalone H. Moser & Cie. boutique worldwide, following successful openings in Shanghai, Beijing, Hong Kong, and Menlo Park, California. Managed by Rocca — only luxury jewelry and watch chain in Italy and part of the Damiani Group — this launch underscores the growing importance of the Korean luxury watch market and the brand’s dedication to providing exceptional and personalized experiences for watch enthusiasts.
The boutique’s concept emphasizes minimalism, uniqueness, transparency, and modernity, designed as an art gallery-like space utilizing concrete materials and glass features. True to the brand’s philosophy of minimalism and understated elegance, the boutique reflects H. Moser & Cie.’s core values—refinement, authenticity, and excellence in craftsmanship.
Visitors will have an exclusive opportunity to explore the brand’s iconic collections, including the Streamliner Tourbillon Skeleton Boutique Edition, a rare and highly coveted timepiece available exclusively at H. Moser & Cie. boutiques.
The Streamliner Tourbillon Skeleton Boutique Edition epitomizes the brand’s innovative spirit and technical mastery. Crafted entirely in 18-carat yellow gold, this model features a fully skeletonised design that provides a stunningly transparent view of the intricate mechanical artistry. At its heart is the calibre HMC 814, an automatic movement with a Straumann® double hairspring, designed and produced in-house by Precision Engineering AG, H. Moser & Cie.’s sister company. The one-minute flying tourbillon appears to float effortlessly at 6 o’clock, enhancing precision and aesthetic harmony.
Limited to just 17 pieces worldwide, the Streamliner Tourbillon Skeleton Boutique Edition combines contemporary transparency with minimalist design. Only one piece will be available in Korea, emphasizing the exceptional rarity and exclusivity of this model.
Edouard Meylan, CEO of H. Moser & Cie., commented, "Opening our first standalone boutique in Korea is more than a strategic milestone: it’s a love letter to a vibrant market, curious and hungry for authenticity. Together with Rocca, we share a common ambition: to nurture excellence and offer an experience that is both rare and meaningful. This new address captures the spirit of H. Moser & Cie.: independent, daring, resolutely forward-looking, yet always anchored in our roots. In Seoul, our story now deepens, driven by the same passion for detail and the same taste for the essential."
This opening highlights H. Moser & Cie.’s ongoing mission to deliver exquisite watchmaking experiences, further solidifying its position as a leader in independent watchmaking.
