Raymond Weil was the Official Watch & Timing Partner for the UK’s most prestigious music awards ceremony that honoured the best of both British and international music talent.
On that occasion, the Brand presented two specially developed celebratory BRIT Awards timepieces, from its freelancer collection, to likes of Critics Choice Winner James Bay, Madonna, Kanye West, Kim Kardashian-West, Lionel Richie, Royal Blood, Jimmy Page, Jimmy Carr, John Bishop, Kaiser Chiefs, Huw Stephens, Taylor Swift, Ed Sheeran, Sam Smith, Paloma Faith, Alt-J Melvyn Odoom, Laura Whitmore, Ricky Haywood-Williams and Labrinth.
In celebration of its ten-year anniversary Raymod Weil launched a series of celebratory activities including an advertising take-over of The O2 Arena, a cover wrap of the Evening Standard newspaper and a highly impactful nationwide advertising campaign in cities nationwide.
“The BRIT Awards is a fantastic moment for the UK music industry to all come together to celebrate the success that it has achieved during the previous year, and it is always a pleasure to be part of those celebrations which we have been for the past ten years.
Music remains our main marketing vehicle and evenings such as last night remind us why music plays such an important aspect of everyday life and why it must be supported”, said Elie Bernheim, CEO of Raymond Weil.
