Held inside the TAG Heuer Boutique on Bahnhofstrasse, the evening opened with a private cocktail and an insightful conversation led by former Swiss freestyle skier and television personality Mirjam Jaeger. Kai Lenny reflected on his lifelong pursuit of pushing the limits on the water, from big-wave surfing to foil riding, while Thierry Donard shared his experience covering four decades of capturing the world’s most daring athletes in the most remote and challenging environments on Earth.
"Being a TAG Heuer ambassador is about sharing a mindset, a dedication to always push the limits and raise the bar,” said Kai Lenny. “Every time I go out on the water, I focus completely on the moment and on performing at my best. That intensity, that desire to excel, is exactly what TAG Heuer represents with its watches. Time is crucial in my world. When facing a massive wave, every second counts. It is as if time slows down, letting me absorb every instant, act decisively and truly live in the moment. That is the thrill of performance, and it is what I share with TAG Heuer."
The evening continued with the screening of ‘La Nuit de la Glisse 2025’, the latest chapter in Thierry Donard’s iconic film series, exploring the beauty, precision and endurance when confronted with nature at its most powerful. From colossal waves to high-altitude mountain lines, the film is a tribute to those who chase the perfect moment, a vision that resonates deeply with TAG Heuer’s own DNA of innovation, bold determination and defying the limits.
"La Nuit de la Glisse 2025" is the culmination of decades capturing athletes who dare to challenge the limits of human ability,” shared Thierry Donard. “These films celebrate courage, precision and the continuous pursuit of excellence in uncertain environments. Collaborating with TAG Heuer felt natural because their ‘Designed to Win’ spirit mirrors the mindset of the athletes and creators I document, their dedication and passion to accomplish what many might believe is impossible.”
The screening left guests inspired by the raw power of nature and the athletes who embrace it, true to TAG Heuer’s spirit.
