200 Watches in 4 Days? Bring it on!

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200 Watches in 4 Days? Bring it on! - Geneva Watch Days
2 minutes read
Watchmaking prepares itself for the only physical salon in Switzerland this year.

On this day, the same day that the Swiss school year starts, an unprecedented week is beginning in watchmaking history: a watchmaking fair is taking place in the heart of Geneva at the end of August, in the grand hotels and on the lakeside, facing the Jet d'Eau. Initiated in the spring, following the cancellation of Baselworld and the physical cancellation of Watches & Wonders Geneva, the Geneva Watch Days salon was born, against all odds. These four days of exhibition (from 26 to 29 August) will take place with the blessing of the city of Geneva, which is supporting the event, and will bring together around twenty brands in the official area, around which will be grafted a dozen others exhibiting outside of the official salon. The public will have free access to the exhibition area of the ephemeral structure to admire some of the novelties of the Geneva Watch Days brands: Breitling, Bvlgari, De Bethune, Gérald Genta, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk are the founding brands, which have extended a welcoming hand to ArtyA, Ateliers Louis Moinet, Bovet, Carl F. Bucherer, Czapek & Cie., Ferdinand Berthoud, Maurice Lacroix and Reuge.

Whether independent or belonging to groups, major brands or top-flight craftsmen, their common denominator lies in their desire to seduce and never give up, despite the crisis affecting the industry as a whole. Invited on the steering committee to follow the process since the creation of the Geneva Watch Days in March, GMT magazine can testify to the resilience and open-mindedness of the managers of the brands involved (see here). What an example of resilience and solidarity in a watchmaking landscape in crisis!

In parallel to the official Geneva Watch Days tent, all the brands will welcome their retailers and the media in small groups in the suites of neighbouring hotels or in their boutiques (see the respective locations on www.gva-watch-days.com). With an average of 10 new products per brand, we will be able to admire, discover, handle and feel around 200 watches and as many little pleasures! Even if the editorial teams at GMT and WorldTempus have always kept in touch with watch designers over the past few months, by visiting them or welcoming them to their premises, one has to go back to Dubai Watch Week in November 2019 to see so many new products at once. Count on us to share them with you on Wednesday. There is already talk of a 6th world record of finesse at Bulgari and the collaboration between H. Moser & Cie. and MB&F. Finally, we also have a thought for the enthusiasts on the other side of the Atlantic, deprived of this international experience, but who will normally be able to go to the SIAR, the formidable watchmaking show in Mexico City, which is announcing its continuation in October this week, and which WorldTempus will also bring you to experience.

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