NEW YORK, NY / PARIS, FRANCE — Lorige, the innovative Franco-Swiss luxury watchmaker renowned for crafting high-performance timepieces from authentic race car Carbon/Carbon brakes, today proudly announces the establishment of Lorige USA LLC as its exclusive distributor in the United States. The new USA distributor will focus on expanding the retail presence of the brand as well as direct engagement with end customers and fans.
This strategic decision enables Lorige SAS to meet the growing demand for its models in the United States through Lorige USA LLC. Thanks to a unique patent process, each Lorige watch is forged from the Carbon/Carbon brake pads of winning and participating racing cars in competitions such as IMSA, WEC championships and the world’s biggest endurance races.“
Entering the United States market is a defining moment for Lorige” said Clément Etienvre, CEO of Lorige SAS. “This partnership represents more than expansion; it is about bringing the spirit of motorsport and our quest for excellence to passionate collectors in North America. The US market, with its deep appreciation for innovation, design, and authenticity, combined with the growing interest in F1 and Nascar is a natural home for our authentic timepieces.”
“We are thrilled to be chosen to represent the Lorige’s revolutionary timepieces in North America. Our combined 25 years in the USA luxury watches market, position us to take full advantage of this unique opportunity and introduce the brand to discerning customers. As the only timepieces which have been crafted from real race cars, the authenticity creates a unique value for the USA customer. We look forward to fostering a community around these wearable trophies and inviting a new generation of enthusiasts to experience Lorige’s story-driven craftsmanship.” Said Jeffrey Khalaf, CEO of Lorige USA LLC.
