Design inspiration from the Vallée de Joux
Behind the glass façade, the interior design is defined by references to the Vallée de Joux’s natural beauty, with organic materials, clear, natural colours and carpet designs inspired by trees, rocks and minerals. With a finely judged balance of straight lines and soft curves, the decor also makes a subtle nod to Art Deco, a design language close to the heart of Jaeger-LeCoultre as it represents the origin of the Reverso. The ambience is open, warm and welcoming, inviting visitors not only to discover Jaeger-LeCoultre’s timepieces but also to explore the entire world of La Grande Maison.
An exceptional showcase of timeless timepieces
The Jaeger-LeCoultre boutique in Lucerne showcases a stunning display of timepieces, offering an unparalleled opportunity for collectors and enthusiasts to explore the diversity and craftsmanship of the Maison. Visitors can admire the timeless icon, the Reverso, the adventurous spirit of the Polaris, and the refined sophistication of the Rendez-Vous. The Master Ultra-Thin and Master Control series highlight Jaeger-LeCoultre’s expertise in creating elegant, ultra-precise calibres, while the Duometre and Master Grande Tradition showcase the brand’s ground-breaking innovations in high complications. Additionally, the Atmos clock, a masterpiece of horological engineering, stands as a symbol of Jaeger-LeCoultre’s technical ingenuity and design. This exceptional array of timepieces embodies the spirit of La Grande Maison, where artistry and technical mastery converge, making the Lucerne boutique a true destination for horology lovers and watch enthusiasts alike.
The power of personalisation
The Personalisation Wall inspires clients to create a truly personal expression of their style by customising their timepieces. An interactive Strap Bar invites them to experiment with Jaeger-LeCoultre’s complete strap collection for all models and discover their own perfect pairing of watch case with strap material, colour and stitching. The power of personalisation is taken further with a display of engraved and lacquered Reverso case-backs that provide inspiration for owners of Monoface Reverso models who may wish to add a personal emblem in engraving, lacquer or enamel.
