Longines will continue to be official timekeeper but the Swiss watchmaker's presence on the course will be enhanced with a branded chronometer close to the winning post and an elegant clock in the Parade Ring throughout the year, including at Royal Ascot and on QIPCO British Champions Day. For the first time, Longines is also ‘The Official Watch of Royal Ascot’.
Walter von Känel, President of Longines, commented: "Ascot is known worldwide as one of the most prestigious and stylish sporting events in the world with over 300 years of rich history behind it. This enhanced partnership with the racecourse is therefore a perfect vehicle for the promotion of the Longines values - namely elegance, tradition and performance - values which we share with the institution of Ascot."
Charles Barnett, Chief Executive of Ascot, added: "Having worked with Longines for several years, it gives me particular pleasure that the relationship has been taken to the next level now, and we are proud to be able to showcase the Longines brand prominently alongside our own through the year, including at Royal Ascot."
