Press release
Longines, the famous Swiss watch brand celebrating its 180th anniversary this year, is proud to have served on Sunday, 2 September for the second consecutive year as official timekeeper and title sponsor of the Longines Grosser Preis von Baden, the most important race in Germany. To round off this highlight of the “Grosse Woche”, the brand awarded the „Longines Prize for Elegance“ to the most elegant lady Ines Wallraff and presents „The Longines Saint-Imier Collection“.
Under a sunny sky, 16'300 Zuschauer enjoyed the Longines Grosser Preis von Baden 2012. © Longines
16,300 spectators were present at this much anticipated high level event with a prize money of 250,000 Euros.
Andrasch Starke convinced again and won this year's race on favorite Danedream, last year's winner of the Longines Grosser Preis von Baden and the Qatar Prix de l'Arc de Triomphe. Second and third places went to Terence Hellier on Ovambo Queen and Adrie de Vries on Pastorius.
True to its slogan – Elegance is an attitude – the Swiss watch brand was looking together with hat designer Olivier Maugé and Baden Racing on Iffezheim's racetrack for the most elegant lady, honored by a jury with the “Longines Prize for Elegance” and a precious ladies watch of the new “The Longines Saint-Imier Collection”. The prize went to Ines Wallraff who delighted the jury with her exceptional feather hat.
The Longines Saint-Imier Collection has been inspired by the origins of Longines' watchmaking tradition. © Longines
Also the numerous visitors on site had the opportunity to admire “The Longines Saint-Imier Collection”, a series of exceptional timepieces equipped with mechanical movements. This collection is inspired by the origins of Longines' watchmaking tradition and the village of Saint-Imier, where Longines was founded in 1832. The shape of the case – inspired by a model dating from 1945 – is a common theme throughout the collection. With a diameter of 41 mm, the chronograph presented in Iffezheim is fitted with a column-wheel movement L688, developed and produced exclusively for Longines. Its case in steel displays a black dial.
