The exhibitors included Franck Muller and the brands it owns including Pierre Kunz, Martin Braun, European Company Watch, Barthelay, Rodolphe, Backes & Strauss, Pierre Michel Golay, and Smalto. Custos, founded by Antonio Terranova and Sassoun Sirmakes, the son of Vartan Sirmakes (co-owner of Franck Muller) also exhibited as did non-related jewelry brands Chantecler and Orianne Collins (a brand founded by Phil Collins's third ex-wife).
Franck Muller presented two major introductions: the Quatre Saisons, a revisit of the Double Mystery model in a 42 mm case in white or rose gold set with 338 diamonds and 273 round colored stones. It is powered by an automatic movement.
The eponymous brand's second grand introduction is a horological delicacy comprising two models: Tourbillon Skeletons in round and Cintrée Curvex cases.
The Rodolphe and Barthelay brands will continue to exist repositioned with much lower pricing policies. Entry level prices for these two now begin at around 2,000 and 2,500 Swiss francs respectively.
The Martin Braun and European Company Watch brands did not show any new models, and a press conference on the first day confirmed that plans for new models are on hold pending discussions with local markets.
Pierre Michel Golay, the genius watchmaker behind Franck Muller's Aeternitas series, proudly introduced the finished pieces of his own new brand. A total of ten new movements were shown, each housed in two cases sizes: 43 and 47 mm in gold and platinum. These oeuvres include a split-seconds chronograph, a minute repeater, and a mystery tourbillon that seems to float outside the movement. “For me, Pierre Michel Golay's collection is a work of art,” Franck Muller remarked.
Custos proudly celebrated its fifth anniversary during the show with the addition of an anniversary timepiece in the brand's typical modern style.
“We are happy to present such a joyful and vivid collection,” Franck Muller remarked at the gala evening in regard to the new Quatre Saisons. During this evening event, Muller and Sirmakes also presented an Asian collector with his very own Aeternitas Mega 4, the third to be delivered since it was announced three years ago. The exhibition closed on Sunday with a lecture by Prince Asfa-Wossen Asserate from the imperial dynasty of Ethiopia, who spoke on a globalized view of luxury.
