This unbelievably “extreme” sport became a mind-blowing reality when Tag Heuer turned the famous Circuito del Jarama into a gigantic football pitch. The two TAG Heuer boys had a total gas showing us, with great flair and at ridiculously high speeds, just what “Don’t Crack Under Pressure” really means.
Jean-Claude Biver, their number one fan, was on hand to raise the checkered flag. “What an amazing day,” said Biver, who is the president of the LVMH Watch Division. “Cristiano Ronaldo and Jenson Button have incredible guts and drive. Don’t crack under pressure means something very powerful to them both. We definitely share a mindset.”
The location was a cool nod to the Jarama, a late-70’s Heuer chronograph, but the two TAG Heuer legends tracked times on the legendary Carrera caliber 1887 chronograph. They were also given some seriously expensive toys to play with: a McLaren P1 race-car for CR7, football’s two-time Balon d’or winner; and a McLaren 650S for Formula One Champion Jenson Button
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