This unique on-the-water boutique is the first one to launch globally for IWC and has set sail in Asia, servicing cruises out of Singapore and Shanghai, China. “Mariner of the Seas” forms part of the second generation of Voyager- class vessels focusing on relaxing getaways with luxurious accommodations and fine cuisine. Their unparalleled understanding of international travellers and luxury brands enables staff to keep pace with passengers’ needs and aspirations, making for a perfect premier shopping destin- ation.
Classic elegance
The boutique fully embodies IWC’s well-known philosophy associated with engineering and innovation. Dark and white wood, glass, leather and polished stainless steel are a few of the usual components seen throughout the boutique. Combined together these elements intricately underline the brand’s technical aspirations and create an atmos- phere that is both elegant and inviting.
Exciting milestone
“We are pleased to announce the first IWC boutique to launch on a cruise ship and we look forward to welcoming guests from around the globe to experience this exciting milestone along with IWC,” says IWC CEO Georges Kern. The design concept of the new, approximately 60-square-metre boutique offers all six IWC watch fam- ilies along with the promise of an exceptionally high quality of service that will guarantee an extraordinary shopping experience for all guests.
